Summary
Work History
Education
Skills
Timeline
Generic

David Patzke

Cartersville,GA

Summary

48 years in Adult Beverage Industry
- Republic National Distributing Co - 23 years - Managed Wine retail program responsible for All Top Retail Accounts: Total Wine and More, Tower Beer and Wine, Military Bases, Sherlock’s, Bullocks, and many
other top accounts. Managed Sales Team tracking sales, pricing profitability and performance., acted as
Liaison to Spirits team for wine activity. Implemented brand launches work with Supplier/Owners for
market calls and brand building.

- Jim Beam Distilling Co - 17 years - Managed distributors, Sales teams, Marketing Coordinator for Beam Import Company Regional Manager managing 11 states developing brand launches and strategies, Tracking Sales Activity, Training Sales Force, Budgets, Expenditures, Developing Incentive programs Working with Top Industry leaders at Retail and Distributor levels.

- LakeShore Distributing Co - 4 years - Wisconsin

Work History

Discussion Points

Mesquite Fire

-Develop Strategy to bring to market Mesquite Fire and other brands to market:
-Outline Targeted Distributor Alignment
-Establish proper pricing for Launch and funding programs.
-Distributor Sell-in Meetings
-Establish Target markets On or Off Premise
-Obtain National Authorization for Total Wine and More 250+ accounts
-Establish Target Launch Objectives Incentives and Distributor Profitability
-Grow other brands with-in portfolio.

Education

Bachelor of Arts - Marketing

University of Wisconsin
Whitewater, WI
05.1979

Skills

  • Critical Thinking
  • Decision-Making
  • Written Communication
  • Teamwork and Collaboration
  • Problem-Solving

Timeline

Discussion Points

Mesquite Fire

Bachelor of Arts - Marketing

University of Wisconsin
David Patzke