Sales and marketing professional with a strong background in small business ownership and sales management. Proven ability to build client relationships and adapt to challenges, leading to sustained business growth. Demonstrated leadership and strategic planning skills in fast-paced environments.
Overview
35
35
years of professional experience
Work History
Small Business Owner
Professional Painting LLC
Baton Rouge, LA
01.2017 - Current
Established start-up business, recruiting and training staff, while developing systems and procedures.
Monitored finances and conducted financial analysis, implementing changes as necessary.
Collaborated with designers, architects, builders, contractors, and homeowners to achieve project goals.
Conceptualized designs, and submitted preliminary samples and drafts to clients for approval.
Adapted to changing circumstances, consistently meeting deadlines through effective multitasking.
Managed multiple projects weekly, ensuring timely delivery and quality standards.
Built a client base through outside sales, advertising campaigns, referrals, and presentations.
Achieved annual revenue of $75,000 in 2017; maintained revenue between $85,000 and $97,000 from 2018 to 2023, and reached $106,000 in 2024.
Nursing Student
Baton Rouge Community College
Baton Rouge, LA
01.2014 - 01.2017
Acquired extensive knowledge of the nursing process, anatomy, physiology, psychology, and pharmacology.
Completed two semesters in clinical settings to gain hands-on experience.
Discontinued the pursuit of a nursing degree to explore alternative career paths.
Lead Server
Cobalt Restaurant
Orange Beach, AL
05.2011 - 12.2013
Delivered exceptional customer service in a high-volume restaurant as the lead server.
Trained new staff to ensure adherence to service standards.
Delegated server duties to optimize team performance and efficiency.
Field Technician - BP Oil spill, Alabama Gulf Coast Clean-up
Crowder Gulf
Foley, AL
04.2010 - 05.2011
Executed daily field tasks to achieve and exceed set goals.
Assessed daily objectives, and developed strategies for optimal performance.
Removed and stored oil for efficient recovery processes.
Small Business Owner
Unique Walls LLC, Italian Finishing Company
Gulf Shores, AL
05.2005 - 03.2010
Established start-up business by recruiting and training staff, developing systems, and targeting prospective clients.
Monitored finances and conducted financial analysis to implement necessary adjustments.
Collaborated with designers, architects, builders, contractors, and homeowners on project requirements.
Conceptualized designs, and submitted preliminary samples and drafts to clients for approval.
Adapted to changing circumstances to meet deadlines through effective multitasking.
Managed multiple projects weekly to ensure timely completion.
Built a client base through outside sales, ad campaigns, referrals, and presentations.
Achieved first-year revenue of $65,000, increasing to $215,000 by year three.
Regional Sales Manager
Xante' Corporation
Mobile, AL
05.2004 - 05.2005
Expanded the client base across Canada and the US Midwest, driving significant sales growth.
Managed and motivated 18 inside sales representatives, alongside 28 distributors.
Conducted interviews, hired, and trained inside sales team to enhance performance.
Resolved customer complaints to maintain satisfaction and loyalty.
Utilized an outbound call system for strategic customer engagement, boosting sales volume.
Monitored phone calls of representatives to improve efficiency and effectiveness.
Implemented daily, weekly, monthly, and annual sales goals for team members.
Increased Canadian monthly sales from $40,000 to over $75,000 within three months.
Vice President/General Manager
Lamar Outdoor Advertising
Lafayette, LA
01.2000 - 03.2004
Directed daily operations across sales, leasing, production, human resources, and financial management.
Managed the sales and leasing performance of 25 employees, alongside 25 production and administrative staff.
Reported quarterly financial figures, and revisions to corporate headquarters and NASDAQ.
Achieved an 11% increase in profit margin during the first year.
Maintained profit margins of over 56% for four consecutive years.
Ranked in the top 5% nationally for sales and profit margin in three out of four years.
Sales Manager
Lamar Outdoor Advertising
Baton Rouge, LA
06.1998 - 12.1999
Conducted interviews, hired, and trained outside sales representatives for Baton Rouge and southeast region.
Planned and implemented comprehensive training programs for new hires and senior sales representatives.
Collaborated with sales staff on individual sales calls and proposals to enhance effectiveness.
Educated teams on value-added selling techniques to improve sales strategies.
Established weekly, monthly, and annual sales budgets for all sales representatives.
Managed national sales accounts to drive revenue growth.
Exceeded monthly sales budgets consistently over 17 months.
Ranked in the top 5% of national sales performance.
Outside Sales Representative
Lamar Outdoor Advertising
Houma, LA
05.1997 - 06.1998
Established a new client base through strategic phone and door-to-door outreach.
Collaborated with potential clients during evenings and weekends to accommodate their schedules.
Consistently surpassed monthly sales targets, achieving top performance in sales.
Ranked in the top 2% nationally for annual sales performance, exceeding the budget by 37%.
Outside Industrial Sales
River City Valve Service, LA
Baton Rouge, LA
02.1992 - 04.1997
Resolved customer issues promptly, contributing to high satisfaction ratings.
Identified and addressed customer needs efficiently to enhance service delivery.
Organized and prioritized tasks to achieve service goals effectively.
Earned recognition from management for exceptional customer service performance.
Outside Sales Representative - Dictation Division
Lanier Worldwide, LA
Baton Rouge, LA
03.1991 - 02.1992
Delivered effective product demonstrations to highlight features and benefits.
Maintained accurate records of sales activities and customer interactions.
Negotiated pricing and established contracts to finalize sales agreements.
Education
Masters of Business Administration - Business Administration
Louisiana State University
Baton Rouge, LA
Bachelor of Arts - Marketing and Economics
Southeastern Louisiana University
Hammond, LA
Accomplishments
Started, owned, and operated two successful small businesses with annual sales increases between 15% - 65%.
Increased Canadian monthly sales by 90% in third month as Regional Sales Manager, Xante.
Top 5% in sales and profit margin nationally for all years as VP/GM, Lamar Advertising.
Top 5% in sales nationally for all 17 months as Sales Manager, Lamar Advertising.
Top 2% in sales nationally for the year and exceeded annual budget by 37% as a sales rep, Lamar Advertising.
Timeline
Small Business Owner
Professional Painting LLC
01.2017 - Current
Nursing Student
Baton Rouge Community College
01.2014 - 01.2017
Lead Server
Cobalt Restaurant
05.2011 - 12.2013
Field Technician - BP Oil spill, Alabama Gulf Coast Clean-up
Crowder Gulf
04.2010 - 05.2011
Small Business Owner
Unique Walls LLC, Italian Finishing Company
05.2005 - 03.2010
Regional Sales Manager
Xante' Corporation
05.2004 - 05.2005
Vice President/General Manager
Lamar Outdoor Advertising
01.2000 - 03.2004
Sales Manager
Lamar Outdoor Advertising
06.1998 - 12.1999
Outside Sales Representative
Lamar Outdoor Advertising
05.1997 - 06.1998
Outside Industrial Sales
River City Valve Service, LA
02.1992 - 04.1997
Outside Sales Representative - Dictation Division
Lanier Worldwide, LA
03.1991 - 02.1992
Masters of Business Administration - Business Administration