Summary
Overview
Work History
Education
Skills
Professional Development
Timeline
DAVID PIERSON

DAVID PIERSON

Freeport,IL

Summary

Creative and strategic marketing professional with a unique blend of design expertise and management experience. Skilled in developing and executing integrated marketing campaigns that align brand vision with business objectives. Combines strong visual design capabilities with data-driven decision-making to drive brand growth, customer engagement, and ROI. Proven ability to lead cross-functional teams, manage creative production, oversee digital marketing initiatives, and optimize campaign performance across channels. Proficient in tools such as Adobe Creative Suite, and marketing automation platforms.

Overview

24
24
years of professional experience

Work History

Marketing Designer

Seaga Manufacturing
04.2017 - Current
  • Design/Layout: Branded Vending Machines
  • Conceptualized and Managed Email Campaigns/Social Media/Website
  • Machine Manual Creation and Updating
  • Developed innovative design concepts for improved brand recognition and customer engagement.
  • Used Adobe Creative Suite to edit images for use in marketing materials and website content.
  • Transformed client ideas into compelling visual concepts, ensuring their vision was accurately brought to life.

David Pierson Design

Freelance
06.2006 - Current
  • GV Pro: Design graphic panels for athletic scoreboards
  • Union Savings Bank: Design quarterly newsletters, ads and billboards
  • Bites Catering: Created identity, menus, invites and banners
  • Charboys BBQ Sauces: Designed business identity and retail bottle labels
  • Pella Windows & Doors: Install vehicle graphics
  • Schwalbach Creative Services: Design and layout install guides
  • Create logos, signs and banners for startup companies
  • Design & Install Vehicle Graphics/Vehicle Wraps
  • Self-motivated, with a strong sense of personal responsibility.
  • Proven ability to learn quickly and adapt to new situations.

Lead Graphic Designer

Signs Now
10.2001 - 04.2017
  • Consultation: Direct contact with customers
  • Design and Layout: Logos, tradeshow booths, vehicle wraps and banners
  • Design/Estimate Electrical Exterior Signage
  • Print: Large format printing
  • Installation: Vehicle wraps, custom signs
  • Presented design concepts to clients in a persuasive manner, securing project approval and fostering strong relationships.

Co-owner/Creative Director

Boardcoverz.com
01.2006 - 01.2014
  • Create business identity
  • Design custom boardcoverz

Graphic Designer

Essential Industries
01.2001 - 09.2001
  • Designed private branded labels and product MSDS
  • Managed multiple projects simultaneously, ensuring timely completion of deliverables while maintaining high-quality standards.
  • Developed creative design for print materials, brochures, banners, and signs.

Education

Bachelor of Arts - Visual Communications

Southern Illinois University, Carbondale, IL
12.2000

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Highland Community College, Freeport, IL
05.1997

Skills

  • Adobe Creative Suite CC

  • Mac & PC Operating Systems

  • PHP List/Hootsuite

  • Basic Wordpress

  • Large Format Printing

  • Photography

  • Product Serialization

  • Computer literate

  • Teamwork skills

Professional Development

  • LinkedIn
  • International Sign Association Annual Conference
  • Specialty Graphic Imaging Association Annual Tradeshow
  • National Association of Photoshop Professionals

Timeline

Marketing Designer - Seaga Manufacturing
04.2017 - Current
David Pierson Design - Freelance
06.2006 - Current
Co-owner/Creative Director - Boardcoverz.com
01.2006 - 01.2014
Lead Graphic Designer - Signs Now
10.2001 - 04.2017
Graphic Designer - Essential Industries
01.2001 - 09.2001
Highland Community College - ,
Southern Illinois University - Bachelor of Arts, Visual Communications

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