Summary
Overview
Work History
Education
Skills
Timeline
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David Piper

Durham,United States

Summary

Experienced digital marketing professional equipped to drive improvements in operations, strategy and revenue generation with hands-on and decisive leadership of team activities and processes. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.

Overview

9
9
years of professional experience

Work History

Campaign & Creative Manager II

Amazon Ads
09.2021 - Current
  • Enabled advertiser success by providing campaign management support and strategic creative services.
  • Managed the execution of advertising campaigns with internal and external account teams including Sales, Design, and AdOps.
  • Owned quality assurance and troubleshooting of issues as surfaced during the campaign life-cycle.
  • Dove deep on data to develop and manage process and product improvement projects with internal stakeholders to improve cross-vertical/cross-locale efficiencies.
  • Managed end-to-end campaigns for specific areas of business including: Emerging Business, US Health and Pharmacy, and Thursday Night Football
  • Consistently established and maintained effective operating procedures (SOP) and SLA.
  • Exceeded business metrics and goals, such as service level agreements (SLAs) production, and quality targets.
  • Established internal subject matter expertise in: Advertising Policy, Tagging, 3p tracking, and Self-Service support.


Digital Project Manager

Media Now Interactive
01.2021 - 09.2021
  • Managed cross-functional teams to ensure timely delivery of high-quality digital campaign services.
  • Designed project workflows to enhance performance and output, accounting for external media partners and internal resources.
  • Implemented risk management protocols to minimize potential errors and delays to deliverables.
  • Evaluated emerging technologies for potential integration into current projects, ensuring competitive advantage within the industry.
  • Improved resource allocation by closely monitoring team performance metrics and adjusting workloads as needed.

Sr Ad Ops Coordinator

Media Now Interactive
08.2018 - 01.2021
  • Increased client satisfaction by facilitating clear and consistent communication between campaign execution teams and stakeholders.
  • Entered data, generated reports, and produced tracking documents.
  • Developed comprehensive training materials for new staff, leading to quicker onboarding and higher initial productivity levels.
  • Enhanced team communication by implementing weekly coordination meetings and detailed project update emails.


Account Manager

Fosina Marketing Group
03.2016 - 05.2018
  • Maintained high client retention rate by providing exceptional customer service and anticipating client needs.
  • Collaborated with sales team to identify potential upsell opportunities and expand client base.
  • Established clear communication channels between clients and internal teams, ensuring seamless project execution.
  • Actively participated in networking events within the industry, expanding professional connections and generating leads.
  • Provided comprehensive reporting on account performance, enabling clients to make data-driven decisions about future investments.

Education

BBA - Marketing

Western Connecticut State University
Danbury, CT
2015

Skills

  • Digital marketing operations
  • Brand strategy
  • Project management
  • Effective communication
  • Sales and media planning
  • Reporting and analytics
  • Multimedia production
  • Advertising specifications and policy
  • Self service support

Timeline

Campaign & Creative Manager II

Amazon Ads
09.2021 - Current

Digital Project Manager

Media Now Interactive
01.2021 - 09.2021

Sr Ad Ops Coordinator

Media Now Interactive
08.2018 - 01.2021

Account Manager

Fosina Marketing Group
03.2016 - 05.2018

BBA - Marketing

Western Connecticut State University

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David Piper