David Portell

• Researched and compiled lists of small businesses in the U.S. and Canada to identify potential candidates for Japanese handmade products.
• I reached out to the appropriate person(s) to learn about their business and see if they would have an interest in receiving emails with JETRO's company profile and the specific Japanese brand's product catalogue. When a store's representative showed an eagerness to learn more, a Zoom demo meeting was setup.
• Facilitated Zoom demo meetings with store representatives eager to learn more about JETRO's company profile and specific Japanese brand products.

• Fostered operational aspects of Greeting Card wholesale/retail business
• Promoted 24 independent contractor artists' lines, regularly updated digital artist line files for customers, generating consistent sales flow
• Researched market trends via trade shows attendance, reviewing Greeting Card trade periodicals
• Established high level of customer satisfaction, resulting in 0% loss due to fulfillment issues, increasing repeat sales
• Realized 150% increase in website sales through sales analysis, social media ad campaigns, customer feedback, efficient use of inventory, enhanced product photography, digital image processing on Adobe Photoshop
  
  
  
  

• Maintained welcoming showroom/stocked pantry, prepared detailed customer sales history
• Established hands-on approach customer service
• Processed invoices/purchases, communicated artist fulfillment progress to customers
• Cultivated offsite inventory, accomplished square footage reduction by 30%
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Showroom Manager (continued)

• Supervised in house shipping, oversaw support staff in achieving set goals, trouble-shooting logistic issues
• Collaborated with Neiman Marcus, Barneys, Bergdorf Goodman, Cranes, Ito-Ya, other international buyers
• Partnered with international carrier, saved 40% on shipping costs
• Executed retail website growth, selecting from inventory based on sales analysis, leading to yearly 18-23% growth