Summary
Overview
Work History
Education
Skills
Abilities
Accomplishments
References
Timeline
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David Prout

Ogden,UT

Summary

Dynamic leader with a proven track record at the Standard-Examiner. Skilled in revenue analysis and team leadership, I excel in fostering customer retention and optimizing distribution logistics, ensuring exceptional service and engagement across diverse platforms.

Overview

27
27
years of professional experience

Work History

Director of Circulation

Standard-Examiner, The Daily Herald & The Pyramid
Ogden, Utah
04.2016 - Current
  • Managed daily operations for Circulation, Classified, and Obit departments, including call center functions.
  • Oversee over 14,000 print and digital subscribers daily.
  • Boosted online digital subscriptions by 750% through targeted marketing strategies.
  • Developed email marketing programs, generating new subscribers each month.
  • Implemented the Newspapers in Education program to enhance engagement with local schools.
  • Created a tracking system for single-copy accounts, improving collection efficiency.
  • Conducted budget development and monitored circulation revenue collections effectively.
  • Trained and supervised circulation staff on operational procedures and best practices.
  • Complete monthly corporate revenue and subscriber reports, with a department summary, and submit them to the newspaper ownership.
  • Managed newspaper distribution schedules for multiple delivery routes.
  • Oversaw inventory control of circulation materials and supplies.
  • Collaborated with the sales team to boost subscription renewals and customer retention.
  • Coordinated with delivery personnel to ensure the timely distribution of publications.
  • Developed strategies to optimize circulation efficiency and improve service levels.
  • Addressed customer inquiries and resolved issues related to subscriptions promptly.
  • Analyzed market trends to enhance circulation growth strategies effectively.

Owner/Operator Independent Distributor

Voortman Cookies
02.2014 - 10.2015
  • Serviced 50 retail accounts with the #1 sugar wafer and sugar-free cookie company in the United States.
  • Responsible for all the promotions, merchandising, sales, inventory control, customer service, charity donations, and growth within my territory accounts.
  • Meet with retail decision-makers (business owners and/or managers) for new accounts, and resolve any conflicts that may arise.
  • Perform all business and accounting tasks within the business.

Circulation Sales & Marketing Manager

Standard Examiner
01.1999 - 01.2014
  • Directed circulation marketing, promotions, merchandising, and subscription sales strategies to drive revenue growth.
  • Supervised contractor kiosk/storefront sales, door-to-door contractors, and outsourced telemarketing operations.
  • Implemented comprehensive training programs and scripts for inside and outside sales personnel.
  • Oversaw in-house sales managers and telemarketing teams across multiple shifts for optimal productivity.
  • Resolved customer service escalations through effective communication and face-to-face interactions.
  • Managed brand presence at external events, kiosks, and sales locations while facilitating new location acquisitions.
  • Developed and executed B2C marketing promotions to enhance subscription growth and retail sales.
  • Tracked monthly budgets, performed invoicing, and ensured timely payments to contractors within budget constraints.

Education

Two years of course work completed -

Weber State University
Ogden, Utah

Certificate of completion -

Wardley School of Real Estate
Ogden, UT

Certificate of Completion -

Fred Factor Leadership Course.
Ogden, UT

Skills

  • Subscription management
  • Revenue analysis
  • Customer retention
  • Distribution logistics
  • Market trend analysis
  • Budgeting and forecasting
  • Business development
  • Sales strategy formulation
  • Team leadership
  • Problem solving
  • Effective communication
  • Staff training
  • Conflict resolution
  • Performance tracking
  • Publication scheduling
  • Direct mail campaigns
  • Microsoft Office
  • Excel
  • Word
  • Power Point
  • Outlook
  • Adobe Software
  • In-Design
  • Google Products
  • Calm under stressful conditions
  • Promotional planning
  • Merchandising
  • Advertising sales
  • Distribution management
  • Sales analysis
  • Print production
  • Route planning
  • Active listening
  • Budget administration
  • Policy development
  • Time management abilities
  • Self motivation
  • Relationship building
  • Multitasking Abilities
  • Professional demeanor
  • Establish budgets
  • Attention to detail
  • Recordkeeping
  • Continuous improvement
  • Inventory control
  • Interpersonal communication
  • Professionalism
  • Problem-solving
  • Team collaboration
  • Maintains company confidentiality standards
  • Clean driving record

Abilities

  • Experienced with various software programs including proficient in Microsoft Office (Excel, Word, Power Point, Outlook), Adobe software, Google products and Microsoft systems.
  • Speak Laotian & Thai languages (beginner level)

Accomplishments

  • Boy Scouts of America
  • Attained rank of Eagle Scout.
  • Member of National Eagle Scout Association.
  • Hold 2 consecutive all-time company high records for the most sales (an increase of over 12% each time).
  • Reduced waste in my department by 46% while increasing revenue.
  • Set 4 record-breaking sales & revenue volumes.
  • Voted Most Positive Attitude Award at the Standard-Examiner

References

References available upon request.

Timeline

Director of Circulation

Standard-Examiner, The Daily Herald & The Pyramid
04.2016 - Current

Owner/Operator Independent Distributor

Voortman Cookies
02.2014 - 10.2015

Circulation Sales & Marketing Manager

Standard Examiner
01.1999 - 01.2014

Two years of course work completed -

Weber State University

Certificate of completion -

Wardley School of Real Estate

Certificate of Completion -

Fred Factor Leadership Course.

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