Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Keyaccomplishments
Interests
Timeline
Generic

David "Redd" Walker

Driving Excellence in Automotive
La Grange,KY

Summary

Accomplished sales leader with a strong background in overseeing Dealer/District/Regional Sales and Service Management. Consistently exceeds sales volume and market share targets. Proven success in boosting revenue growth, surpassing KPI targets, and driving team performance through strategic leadership and effective training initiatives. Highly skilled in devising and executing sales strategies, cultivating client relationships, and implementing sales and training programs to enhance both volume and customer expectations. Recognized for elevating SSI scores, achieving top E-Lead conversion rates nationwide, and optimizing CPO utilization. Expert at developing and delivering comprehensive product, program, and dealership launch training through diverse platforms including classroom, dealership, and online sessions. Proficient in building robust training materials and streamlining processes to strengthen digital presence and elevate sales satisfaction levels.

Overview

31
31
years of professional experience

Work History

Sales Training Director

Dealer Trade Network
01.2023 - Current
  • Develop comprehensive New Hire Training Program to equip new sales personnel with essential knowledge and skills for rapid success
  • Collaborate with Management and Sales team to establish and maintain weekly and monthly performance goals
  • Design and deliver dynamic education programs, personalized coaching, classroom instruction, and digital learning platforms
  • Initiated Performance Improvement Plan Training, achieving a 39% month-over-month increase in productivity for participants
  • Conceived and executed a phone training program with tailored scripts, significantly improving call success rates
  • Pioneered team-building initiatives that bolstered departmental cohesion and morale
  • Created and implemented process training that streamlined paperwork procedures, boosting overall productivity

District Sales Manager/District Service and Parts Manager/National Trainer

Mitsubishi Motors North America
10.2014 - 06.2023


  • Exceeded annual sales targets through strategic planning, territory optimization, and customer relationship building.
  • Regularly conducted In-Dealer contact Dealer Principals, Managers, and Sales/Service Teams.
  • Conduct walk through to ensure that OEM Dealer Agreement Compliance is being followed
  • Regularly conducted in Dealership walk-around, process, and program training with the sales and service teams
  • Designed and Implement customer service training to elevated district sales/service satisfaction to achieve KPI targets.
  • Regular consultation with assigned Dealers to achieve and exceed Parts and Accessories KPI
  • Monitor, Consult, Advise on Inventory management to maintain Dealer and District day supply to align with OEM Standards
  • Advise on Dealer Marketing Plans,Enhance digital and SEO/SEM to Maximize RDA and COOP, effectiveness
  • Developed and executed comprehensive plans with dealers and managers to surpass key performance indicators (KPIs) such as Sales goals, EV Certification, CPO Utilization, Customer Sales and Service Satisfaction, retention, and e-lead conversion rates at the Dealer and District Levels.
  • Use advanced knowledge to coordinate all customer related activities directed by GMA (customer conquest and retention events, vehicle service campaigns, other).
  • Collaborated closely with other District/Regional managers to share best practices, learnings, and drive overall success of the organization.
  • Revamp BDC Best Practices to Achieve and Exceed E-lead conversion rates KPI

BDC/Social Media/Sales Consultant/Finance/Leasing

Van Drunen Ford
07.2006 - 10.2014

Sales Leasing Consultant - New/Used/EV/CPO

Asst Finance Manager

New Vehicle Inventory Control

Training Manager

BDC - Social Media Manager


Sales Consultant Through General Sales Manager

Cub Shaver Chevrolet/Mitsubishi
05.1994 - 07.2006

Sales and Leasing Consultant for New, Used, and CPO Vehicles

Finance/Business Manager

Used Car Manager

New Car Manager

General Sales Manager

Service Writer

Inventory Control

Trainer

Education

Coursework - Communications

Northern Illinois University
Dekalb, IL

Skills

  • Sales Training & Development
  • Excellent Written and Verbal Skills
  • Relationship Building & Networking
  • Microsoft 360/Excel/Word/Powerpoint
  • New Dealer Launch Training
  • Excellent Time Management Skills
  • Performance Improvement Strategies
  • Team Building & Leadership
  • Dealer Relationship Building
  • District Management
  • Dealer Management

Accomplishments

●Boosted Overall Sales Volume by 63% YoY in the District and by 79% YoY in the Chicago PMA, driving growth through inspiring Dealer Partners to embrace best practices and adapt dealer processes for an enhanced customer experience.

●Key in developing and implementing New Dealer Launch Training, Management Training, Sales Training, EV, CPO

● Innovatively revamped the review, tracking, and utilization of Customer Satisfaction Data across District Management Teams to elevate Sales Satisfaction Scores, Customer Retention, and Overall Reputation Scores.

● Introduced EV Certification Training methods to achieve and exceed District EV Sales Growth

● Applied Best Practices to establish, monitor, and enhance E-Lead Sales Conversion Rates, leading to the Region's highest E-Lead Closing Ratio.

● Leveraged decades of Auto Show Experience in preparing and delivering captivating presentations.

● Enhanced overall SSI and CSI Scores district-wide, surpassing OEM benchmarks.

● Utilized SEO/SEM and Digital Marketing to achieve higher growth and maximize Co-op/RDA utilization.

● Optimized Dealer and District day supply to align with OEM targets.

● Elevated CPO utilization rates and attained/exceeded district sales consultant certification goals.

● Designed and Launched new dealership and buy/sell launch training for sales, service teams, managers, office staff, and sales consultants.

Keyaccomplishments

  • Introduced district-wide best practices, to achieve the top YOY Sales increase in the region and among the top nationally.
  • Key in developing and implementing New Dealer Launch Training, Management Training, Sales Training, EV, CPO.
  • Innovatively revamped the review, tracking, and utilization of Customer Satisfaction Data across District Management Teams to elevate Sales Satisfaction Scores, Customer Retention, and Overall Reputation Scores.
  • Introduced EV Certification Training methods to achieve and exceed District EV Sales Growth.
  • Applied Best Practices to establish, monitor, and enhance E-Lead Sales Conversion Rates, leading to the Region's highest E-Lead Closing Ratio.
  • Boosted Overall Sales Volume by 63% YoY in the District and by 79% YoY in the Chicago PMA, driving growth through inspiring Dealer Partners to embrace best practices and adapt dealer processes for an enhanced customer experience.
  • Leveraged decades of Auto Show Experience in preparing and delivering captivating presentations.
  • Enhanced overall SSI Scores district-wide, surpassing OEM benchmarks.
  • Utilized SEO/SEM and Digital Marketing to achieve higher growth and maximize Co-op/RDA utilization.
  • Optimized district day supply to align with OEM targets.
  • Elevated CPO utilization rates and attained/exceeded district sales consultant certification goals.
  • Designed new dealership and buy/sell launch training for sales, service teams, managers, office staff, and sales consultants.

Interests

  • Amateur Drone Pilot
  • Participating in cooking contests and challenges to showcase culinary skills and creativity
  • Participating in fundraising events to support local charities, schools, or community projects
  • Hiking and Camping

Timeline

Sales Training Director

Dealer Trade Network
01.2023 - Current

District Sales Manager/District Service and Parts Manager/National Trainer

Mitsubishi Motors North America
10.2014 - 06.2023

BDC/Social Media/Sales Consultant/Finance/Leasing

Van Drunen Ford
07.2006 - 10.2014

Sales Consultant Through General Sales Manager

Cub Shaver Chevrolet/Mitsubishi
05.1994 - 07.2006

Coursework - Communications

Northern Illinois University
David "Redd" WalkerDriving Excellence in Automotive