David Reid
Bedford,TX
Summary
Experienced leader with strong background in guiding teams, managing complex projects, and achieving strategic objectives. Excels in developing efficient processes, ensuring high standards, and aligning efforts with organizational goals. Known for collaborative approach and commitment to excellence.
Overview
27
27
years of professional experience
Work History
Sr. Technical Analyst – Operations Training & Supp
Thryv, Inc.
06.2016 - 10.2025
- Directed Tier II Tech Ops Support team, a high visibility role, diagnosing and resolving complex system issues across proprietary and third-party fulfillment platforms.
- Partnered with Engineering, Product, and external vendors to uncover root causes and translate findings for non-technical stakeholders.
- Served as subject matter expert , liaised with the Training team supporting company-wide collateral and addressing technical/vendor-related inquiries.
- Designed and delivered onboarding programs for offshore teams in India and the Dominican Republic, ensuring consistency and quality through process documentation and structured training.
Sr. SEM Account Manager
Thryv, Inc.
01.2013 - 06.2016
- Managed multimillion-dollar advertising budgets for flagship clients, serving as strategic lead and trusted advisor.
- Led client strategy sessions to review KPIs, address challenges, and recommend growth opportunities.
- Mentored junior team members through structured coaching and development.
SEM Account Manager
Thryv, Inc.
06.2009 - 01.2013
- Oversaw ~$1M in annual ad spend, optimizing SEM campaigns for ROI and client growth.
- Handled high-priority client escalations, stabilizing at-risk accounts and driving retention.
- Promoted to Senior Account Manager for consistent performance and leadership.
Analyst – Web Technology
Thryv, Inc.
02.2008 - 05.2009
- Created and optimized thousands of SEM campaigns across major platforms, driving traffic growth and lead generation for SMBs.
Media Consultant – Internet Division Sales
Idearc Media
09.2007 - 02.2008
- Sold digital advertising solutions to SMBs, tailoring strategies to client goals.
- Recognized as a top performer; 1 of 4 (out of 40) to secure full-time status after a competitive probationary period.
Founding Director
Light to the Nations
06.1998 - 08.2007
- Founded and led a non-profit focused on community development and humanitarian aid.
- Directed distribution of food, clothing, and medical supplies to underserved communities.
- Managed infrastructure projects spanning construction, irrigation, and agriculture, providing apprenticeship opportunities for local residents.
Education
BBA - Business Administration
LeTourneau University
Bedford, TXSkills
- B2B Marketing
- Operations Management
- Customer Relationship Management
- Leadership Development
- Cross-Functional Collaboration
Accomplishments
- SaaS CRM Migration: Contributed to successful migration of ~100K legacy digital products, ensuring data integrity and operational continuity
- Operational Excellence: Consistently exceeded SLA targets, maintaining ~97% success rate across support activities
- Leadership Recognition: Thryv Accelerator Award winner
Timeline
Sr. Technical Analyst – Operations Training & Supp
Thryv, Inc.
06.2016 - 10.2025
Sr. SEM Account Manager
Thryv, Inc.
01.2013 - 06.2016
SEM Account Manager
Thryv, Inc.
06.2009 - 01.2013
Analyst – Web Technology
Thryv, Inc.
02.2008 - 05.2009
Media Consultant – Internet Division Sales
Idearc Media
09.2007 - 02.2008
Founding Director
Light to the Nations
06.1998 - 08.2007
BBA - Business Administration
LeTourneau University