DAVID R. GONZALES
Cypress
Summary
Dynamic Sales and Operations Leader with over 12 years of experience driving revenue growth, managing multi-state territories, and leading high-performing teams. Proven track record in scaling Door-to-Door (D2D) channels, optimizing fulfillment logistics, and exceeding sales KPIs by up to 22%. Expert in vendor management, strategic distribution planning, and cross-functional team development.
Overview
17
17
years of professional experience
Work History
National Sales Manager
KINETIC BY Uniti
06.2022 - 03.2026
- Direct the sales objectives for the National D2D Sales Channel and National Agent dealers across the U.S. footprint.
- Partner with external dealers to ensure geographical performance and Next Gen metrics are consistently met.
- Serve as the primary liaison between external dealers and local operations to synchronize market-level execution.
- Conduct monthly performance reviews and strategic distribution planning sessions with regional Presidents.
- Lead dealer territory visits to audit doorstep presentations and improve sales conversion rates.
Area Manager / Operations Manager
AMAZON
06.2021 - 06.2022
- Managed 100+ Fulfillment Center Associates within Vendor Receive functions, ensuring 100% flow accuracy.
- Achievement: Exceeded weekly operation plan goals by 30% through labor balancing and productivity audits.
- Maintained a 'Best in Class' Safety Leadership Index score by implementing daily safety coaching programs.
- Executed complex productivity plans by forecasting workloads and partnering with cross-departmental managers.
Area Manager (TX/OK/LA)
DISH NETWORK
02.2016 - 06.2021
- Managed 125+ Authorized Retailers across five major Texas markets, focusing on activation and retention.
- Performance Metrics: Consistently exceeded sales goals: 2017 (109%), 2018 (116%), 2019 (122%), 2020 (113%).
- Developed and implemented strategic sales plans to align local dealer activity with corporate revenue targets.
- Identified new points of sale and distribution channels to expand market share in South and East Texas.
- Coached dealer owners on advertising techniques, business planning, and customer retention strategies.
District Manager
MOSAIC (TracFone / Sony PSVR)
12.2015 - 12.2016
- Oversaw operations across 4 major markets (Houston, Dallas, New Orleans, Atlanta) managing 37 Brand Ambassadors.
- Developed comprehensive training guides for product knowledge, salesmanship, and return prevention.
- Generated weekly client-facing insight reports detailing competitive market intel and brand opportunities.
- Managed 2PL vendors and led weekly calls to align field team performance with client expectations.
District Manager
A&V COMMUNICATIONS (Cricket Wireless)
10.2014 - 09.2015
- Responsible for the P&L and day-to-day operations of 9 retail locations in the Houston area.
- Recruited, staffed, and trained store management teams to ensure compliance with corporate policies.
- Managed payroll, maintenance budgets, and resource allocation to maximize district profitability.
Area Sales Manager
CREATE – LG MOBILE US (Contract)
07.2013 - 05.2014
- Orchestrated business performance across a multi-state territory (TX/LA) by overseeing recruitment, strategic hiring, and rigorous performance inspections.
- Team Leadership: Directed multiple Team Leaders to drive sales volume and elevate the quality of the field sales force within retail environments.
- Operational Oversight: Conducted deep-dive analysis of KPIs, including sales trajectory, payroll efficiency, and store scheduling to optimize ROI.
- Talent Development: Identified developmental gaps within the sales force and implemented tailored improvement plans to ensure goal attainment.
Director of Sales
GLOBAL CONNECTION INC. OF AMERICA
07.2012 - 02.2013
- Defined national sales objectives by forecasting annual quotas and projecting profit margins for both emerging and established markets.
- Strategic Execution: Developed and launched comprehensive action plans to meet aggressive national sales targets and monthly corporate expectations.
- Mentorship: Built and maintained a high-performing national sales staff through structured recruiting, orientation, and ongoing leadership support.
- Key Career Highlights: Record Growth: Scaled operations to achieve 32,000 sign-ups in a single month and 90,000 sign-ups in one market within 3.5 months.
- Innovation: Launched the company’s first-ever retail storefront and the inaugural 'Recycle A Phone' store.
- Revenue Generation: Generated over $20,000 in Top-Up revenue within the first 30 days of implementation.
District Director
CRICKET COMMUNICATIONS
01.2009 - 10.2011
- Directed the San Antonio retail channel, overseeing 56 company-owned stores and a workforce of 250 employees following the Pocket merger.
- P&L Management: Managed comprehensive budget preparation and identified key opportunities for cost improvement and financial optimization.
- Strategic Implementation: Collaborated with cross-functional teams (Marketing, PR, HR, Finance) to deploy field-tested strategies that increased channel productivity.
- Market Leadership: Balanced aggressive sales distribution goals with a high standard for customer satisfaction and employee relations.
Education
Bachelor of Business Administration (BBA) - Management
University of New Mexico
Texas A&M University
College StationSkills
- Strategic planning
- Sales forecasting
- Customer relationship management
- Budget management
- Performance metrics analysis
- Market expansion strategies
Timeline
National Sales Manager
KINETIC BY Uniti
06.2022 - 03.2026
Area Manager / Operations Manager
AMAZON
06.2021 - 06.2022
Area Manager (TX/OK/LA)
DISH NETWORK
02.2016 - 06.2021
District Manager
MOSAIC (TracFone / Sony PSVR)
12.2015 - 12.2016
District Manager
A&V COMMUNICATIONS (Cricket Wireless)
10.2014 - 09.2015
Area Sales Manager
CREATE – LG MOBILE US (Contract)
07.2013 - 05.2014
Director of Sales
GLOBAL CONNECTION INC. OF AMERICA
07.2012 - 02.2013
District Director
CRICKET COMMUNICATIONS
01.2009 - 10.2011
Bachelor of Business Administration (BBA) - Management
University of New Mexico
Texas A&M University