David Riddell

Pink Consulting, Malta & Edinburgh (March 2010 - Current)
Founder & primary shareholder. £14 million revenue.

• Oct 2016 – Dec 2018: Managing Director, Opera Solutions EMEA – US-based SaaS big-data platform and consulting business at circa $100 million fee revenue per year.
• Pink Consulting focuses upon re-invention, innovation, and market disruption across digital, loyalty, customer propositions, and revenue and growth strategies across retailing, retail banking and payments.
• Clients include Akbank, American Express, Nedbank, NBG, Ikano, Eurobank, Shell and Carrefour.
• Average continuous billing relationship is 3 years, with a 99+% Customer Satisfaction (CSat) Score and 100% Momentum Score.Average continuous billing relationship is 3 years, with a 99+% Customer Satisfaction (CSat) Score and 100% Momentum Score.

VC (Series A funding) supported payments and loyalty fintech. Full responsibility for all commercial and customer strategy, execution, management, functions and teams.

• Re-engineering business strategy and commercial model from B2C to B2B2C.
• Evolving from product to customer-centric, founded, initially, upon shift in focus from traditional start-up metrics to customer profitability with all functions and processes designed to enable customer value creation, industry-leading customer experience and loyalty. Also, establishing a ‘customer panel’ acting as a ‘strategy gate’ (decision maker) into strategic and go-to-market planning.
• Introduction of new revenue models, including introducing new revenue streams such as data monetisation (e.g. selling aggregate customer intent and behavioural data to credit bureaus) and developing and rolling-out an international 'Banking-as-a-Service' / 'Loyalty-as-a-Service' proposition.
• Product and Service innovation, including charitable donations at point of sale and 'Advance' – short-term retailer led micro-lending founded upon HyperJar data (including savings, retailer spend and loyalty) – digitalising the traditional ‘corner shop tab’, customer paying back borrowing by cashback.

PE owned pricing/analytics SaaS and consulting firm. Fee Revenue circa €50 million.

Responsible for all commercial, customer and operational strategy, management, functions and teams.

• Reinvented Earnix's approach to pricing (from business perspective i.e. inputs, assumptions etc.) and developed new pricing methodologies – including relationship pricing, customer experience, and integration of loyalty and pricing frameworks for banks and retailers.
• Projects (mix of SaaS implementation and consulting): Product and loyalty strategy for HSBC (UK) based upon leveraging current account relationships for cross-sell, retention, and relationship pricing; SME and personal current account pricing and propositions for OTP (Hungary); loyalty pricing for YKB (Turkey), CaixaBank (Spain) and Barclays (UK).

Strategic consulting firm supporting 12 of top 20 banks and card issuers in North America. Fee Revenue $100+ million. Also supported Novantas through Pink Consulting 2010-2014 as banking, payments and customer strategy domain expert and Project Director.

• Established firm as primary industry thought leader in payments, banking, and customer strategy (customer-first strategy and loyalty management), with key part of growth strategy being monetising intellectual property and domain expertise – established JV with Kellogg School of Management to co-produce methodologies and frameworks.
• Founded 'Novantas College' - quasi short Executive MBA programme providing client teams with education, learning and professional development (led by Novantas consultants) both in 'classroom' setting and 1-2-1 mentoring.