Microsoft Excel
David Roberts
SENIOR MARKETING LEADER
Elkhorn,NE
Summary
A passionate, action-oriented leader with nearly 20 years of experience in market intelligence, product management, and technology adoption. Skilled in utilizing data to inform business decisions and achieve results with a proven record advancing company objectives.
Overview
18
18
years of professional experience
Work History
Senior Marketing Manager – Marketing Intelligence
Valmont Industries, Inc.
1 2020 - Current
- Utilizing market trends and target audience statistics to effectively and appropriately market products.
- Established, initiated and optimized business development strategies and KPIs based on company targets, product specifications, market data, and budget factors.
- Performed market segmentations, targeting and positioning for each product line.
- Researching developing trends to stay updated with new ideas and marketing practices.
Manager, Technology Advancement & Adoption – International
Valmont Industries, Inc.
01.2017 - 01.2020
- Cultivated partnerships with external stakeholders to maximize business opportunities and extend network reach within the industry sector.
- Spearheaded technical training initiatives, boosting overall competency levels amongst our dealer network.
- Aligned organizational goals with customer needs by integrating voice-of-customer feedback into process improvements.
Director of Marketing
JS Products
01.2015 - 01.2017
- Collaborated closely with sales teams to develop effective marketing collateral that supported lead generation goals.
- Spearheaded digital marketing efforts, including website redesign and social media strategy, driving significant growth in online traffic and conversions.
- Negotiated favorable contracts with vendors and agencies, reducing costs while maintaining high-quality results.
- Oversaw rebranding efforts that resulted in enhanced corporate identity and improved brand perception among stakeholders.
Marketing Communications Manager - Commercial & Residential Solutions
Emerson Commercial & Residential Solutions
01.2011 - 01.2015
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Optimized resource allocation with effective vendor management and contract negotiations.
- Supported successful event execution by coordinating logistics and setup of booths prior to tradeshows.
Senior Product Manager, Alternate Joining (Pressing) Technologies
Emerson Commercial & Residential Solutions
01.2006 - 01.2011
- Administered a P&L of $40M while directing end-to-end roadmaps for a major product category
- Drove new product development using design methodologies, such as Agile and Waterfall, while communicating with channel partners to coordinate new product launches.
- Monitored market trends and competitor performance and analyzed gaps to update promotional strategies and maximize sales.
Education
MBA - Business Administration
Baldwin-Wallace College
Berea, OH 05.2001 -
Skills
Competitive Analysis
Budget Administration
International Marketing
Strategic Planning
Customer Segmentation
Business Development
Market Research Analysis
Product Promotion
Vendor Management
Teamwork and Collaboration
Software
PowerBI
Microsoft Teams
Mondaycom
Jira
Microsoft Powerpoint
Timeline
Manager, Technology Advancement & Adoption – International
Valmont Industries, Inc.
01.2017 - 01.2020
Director of Marketing
JS Products
01.2015 - 01.2017
Marketing Communications Manager - Commercial & Residential Solutions
Emerson Commercial & Residential Solutions
01.2011 - 01.2015
Senior Product Manager, Alternate Joining (Pressing) Technologies
Emerson Commercial & Residential Solutions
01.2006 - 01.2011
MBA - Business Administration
Baldwin-Wallace College
05.2001 -
Senior Marketing Manager – Marketing Intelligence
Valmont Industries, Inc.
1 2020 - Current
Awards
- President, Valmont Professionals Network
- Recipient, Silver ADDY Award for Video – Cleveland
- Product of the Year, Maintenance Solutions for Tools & Equipment
- Recipient, U.S. Army Commendation Medal & National Defense Ribbon
Publications
- "AgTech and the Environment" (Potato Grower, Nov 1, 2019)
- "Four Solid Reasons to Consider Remote Irrigation Monitoring" (Sugar Producer Magazine, Jul 1, 2018)
- "No Pressure Here: Press Technology Saves Time & Money" (PHC News, Oct 1, 2013)
Additional Training
- Driving Change (Valmont)
- Leadership Essentials (Valmont)
- Certified Technology Advisor (Valmont)
- Agile Level 200 (Valmont)
- Microsoft Certified: Power BI (edX)
- Competent Supervisor (Emerson Electric)