Microsoft Excel
David Roberts
SENIOR MARKETING LEADER
Elkhorn,NE
Summary
A passionate, action-oriented leader with nearly 20 years of experience in market intelligence, product management, and technology adoption. Skilled in utilizing data to inform business decisions and achieve results with a proven record advancing company objectives.
Overview
18
18
years of professional experience
Work History
Senior Marketing Manager – Marketing Intelligence
Valmont Industries, Inc.
1 2020 - Current
- Utilizing market trends and target audience statistics to effectively and appropriately market products.
- Established, initiated and optimized business development strategies and KPIs based on company targets, product specifications, market data, and budget factors.
- Performed market segmentations, targeting and positioning for each product line.
- Researching developing trends to stay updated with new ideas and marketing practices.
Manager, Technology Advancement & Adoption – International
Valmont Industries, Inc.
01.2017 - 01.2020
- Cultivated partnerships with external stakeholders to maximize business opportunities and extend network reach within the industry sector.
- Spearheaded technical training initiatives, boosting overall competency levels amongst our dealer network.
- Aligned organizational goals with customer needs by integrating voice-of-customer feedback into process improvements.
Director of Marketing
JS Products
01.2015 - 01.2017
- Collaborated closely with sales teams to develop effective marketing collateral that supported lead generation goals.
- Spearheaded digital marketing efforts, including website redesign and social media strategy, driving significant growth in online traffic and conversions.
- Negotiated favorable contracts with vendors and agencies, reducing costs while maintaining high-quality results.
- Oversaw rebranding efforts that resulted in enhanced corporate identity and improved brand perception among stakeholders.
Marketing Communications Manager - Commercial & Residential Solutions
Emerson Commercial & Residential Solutions
01.2011 - 01.2015
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Optimized resource allocation with effective vendor management and contract negotiations.
- Supported successful event execution by coordinating logistics and setup of booths prior to tradeshows.
Senior Product Manager, Alternate Joining (Pressing) Technologies
Emerson Commercial & Residential Solutions
01.2006 - 01.2011
- Administered a P&L of $40M while directing end-to-end roadmaps for a major product category
- Drove new product development using design methodologies, such as Agile and Waterfall, while communicating with channel partners to coordinate new product launches.
- Monitored market trends and competitor performance and analyzed gaps to update promotional strategies and maximize sales.
Education
MBA - Business Administration
Baldwin-Wallace College
Berea, OH 05.2001 -
Skills
Competitive Analysis
Software
PowerBI
Microsoft Teams
Mondaycom
Jira
Microsoft Powerpoint
Timeline
Manager, Technology Advancement & Adoption – International
Valmont Industries, Inc.
01.2017 - 01.2020
Director of Marketing
JS Products
01.2015 - 01.2017
Marketing Communications Manager - Commercial & Residential Solutions
Emerson Commercial & Residential Solutions
01.2011 - 01.2015
Senior Product Manager, Alternate Joining (Pressing) Technologies
Emerson Commercial & Residential Solutions
01.2006 - 01.2011
MBA - Business Administration
Baldwin-Wallace College
05.2001 -
Senior Marketing Manager – Marketing Intelligence
Valmont Industries, Inc.
1 2020 - Current
Awards
- President, Valmont Professionals Network
- Recipient, Silver ADDY Award for Video – Cleveland
- Product of the Year, Maintenance Solutions for Tools & Equipment
- Recipient, U.S. Army Commendation Medal & National Defense Ribbon
Publications
- "AgTech and the Environment" (Potato Grower, Nov 1, 2019)
- "Four Solid Reasons to Consider Remote Irrigation Monitoring" (Sugar Producer Magazine, Jul 1, 2018)
- "No Pressure Here: Press Technology Saves Time & Money" (PHC News, Oct 1, 2013)
Additional Training
- Driving Change (Valmont)
- Leadership Essentials (Valmont)
- Certified Technology Advisor (Valmont)
- Agile Level 200 (Valmont)
- Microsoft Certified: Power BI (edX)
- Competent Supervisor (Emerson Electric)