David Rodriguez

Work History

Damotech

Atlanta, GA

01.2022 - Current

Contributed to company annual revenue by securing $2.8M in product sales for 2022
Current YTD sales 2023 volume up by 34% growth in Southeast US territory
Consistently exceeded quotas of $2 mill in 2022 through penetration of new accounts and building pipeline opportunities
Achieved sales goals and service targets by cultivating and securing new customer relationships.
Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
Exceeded sales quotas and increased profitability through effective sales strategy and business planning.

GreenStar LED

San Antonio, TX

07.2016 - 09.2021

Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit
Established, initiated and optimized business development through dealer network strategies based on company targets, product specifications, market data and budget factors
Worked with ESCOs to help end users with getting LED rebates and energy efficiency in warehousing and parking garage areas
Developed and executed strategic initiatives to implement key changes and improvements in business development, managing 6 territory managers
Defined and trained, responsibilities, and processes for 50+ field sales reps across 6 states and data management organization
Assessed performance management structures and implemented enhancements to improve frameworks and strengthen results

Rexel Holdings USA

Houston, TX

02.2014 - 07.2016

Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships
Collaborated with senior executives to evaluate performance in regional area and develop strategies to expand revenue generation
Delivered superior service to portfolio of 40 accounts earning $5M annually
Developed targeted business plans to surpass sales goals by15% YoY
Partnered with ESCOs to expedite LED lighting opportunities, 35% of pipeline
Applied consultative sales approach and followed strategic marketing initiatives to develop new business
Explained important information regarding features and functions for various products so that customer was knowledgeable
Utilized CRM ZoHo platform to track activities and set appointments
Cultivated existing customer relationships and built rapport with new clients using extensive product knowledge and live training
Finalized sales contracts with high-value customers
Managed team of 4 regional sales representatives and consistently achieved high sales targets

Crawford Electric

Houston, TX

01.2011 - 02.2014

Generated new business through effective prospecting, ESCOs, territory planning and relationship building
Increased territorial share by 20% YOY driving new market penetration strategy to address emerging customer and industry needs
Created sales training presentations to highlight product benefits and enhanced bottom-line profits
Provided high level of tailored service to each and every customer, which helped to build lucrative, lasting partnerships
Evaluated 40+ clients' needs and created plan of action to provide solutions
Built and cultivated relationships with customers and turned prospective leads into happy clients by returning messages quickly and answering questions truthfully
Received highest quarter sales award for three consistent quarters in 2012

ADI Construction

Houston, TX

05.2000 - 10.2010

Created organization's mission and vision statements for use by employees.
Created and monitored promotional approaches to increase sales and profit levels.
Developed innovative sales and marketing strategies to facilitate business expansion leading to annual revenue of $1.2M
Developed key operational initiatives to drive and maintain substantial business growth.
Conducted target market research to scope out industry competition and identify advantageous trends.
Cultivated forward-thinking, inclusive and performance-driven company culture to lead industry innovations.
Secured sufficient funds to cover business obligations by tracking expenses and budgeting accurately.
Negotiated terms of business acquisitions to increase business base and solidify market presence.
Defined company roles and responsibilities to establish and enhance processes.
Directed market expansions to propel business forward, meet changing customer needs.