David Roppo
Sales & Marketing Manager
Aliquippa,PA
Summary
A highly engaged and forward-thinking sales and marketing manager who creates and implements successful sales and marketing strategies regardless of scale and budget. Excels at maximizing profits within limited budgets. Performs market research, develops strategic reports, and organizes and promotes successful marketing campaigns. Aggressively pursues new sales leads resulting in high sales close rate. Understands the importance of working with customers and other executives, as well as keeping staff informed and motivated.
Overview
18
18
years of professional experience
Work History
Sales Manager
Valley Pool & Spa
Cranberry Township, PA
04.2021 - Current
- 2023 - Top-producing sales manager with 1.5 million in spa sales
- 2023 - Spearheaded 2-day swim spa event, generating $300,000 in sales
- 2022 - Top-producing sales manager with 1.3 million in spa sales
- 2022 - Highest producing sales manager in company history
- Successfully implemented business development strategy to capture custom sauna market
- Designed, developed, and successfully executed marketing campaigns, targeting specific segments of hot tub market
- Designed and printed POP materials and signage to enhance product displays and increase sales
- Trained and coached sales associates on consultative selling strategies
- Conducted CRM follow-up methodology training for sales associates to boost sales conversion
Territory Sales Manager
Steven Willand Inc.
Augusta, NJ
06.2019 - 01.2021
- 2019 - Increased sales by half-million dollars in first 12 months
- Increased sales by 230% in June 2020 while working remotely
- 2020 - Led company in new business development by acquiring 18 new power equipment dealers
- Targeted prospects in other territories through careful research of competitor products, services, and trends
- Grew dealer base 6% by aligning product offerings to fill gaps in existing dealer product lines
- Designed and executed direct mail campaign for wheel-based products, successfully growing tractor segment by 20%
- Implemented value-based email marketing program for dealers
- Spearheaded market analysis to re-position product lines and accelerate revenue growth
Assistant Store Manager Service
Lowe's Home Improvement
Butler, PA
06.2018 - 06.2019
- Boosted customer satisfaction 10% using 4-point customer service training model (EDEO)
- Recruited and trained team of 50 high-performing sales associates
- Successfully coached and developed team of 12 department managers
- Increased Pro Services commercial accounts 15% using direct mail, telemarketing, special events, and in-store marketing
- Grew installed sales by 18% using creative merchandising and lead generation
- Elevated consumer credit sales by 25% through cross-teaming initiative
Service Manager
Lowe's Home Improvement
Washington, PA
08.2017 - 06.2018
- Developed & implemented 4-point, customer service training model (EDEO), boosting customer satisfaction15%
- Increased lawn and garden sales 334% in 12 months
- Top producing store in region for live nursery sales December 2017
- Grew commercial accounts 20% and added $400,000 in open-to-buy credit using direct mail and special events
- Boosted Black Friday sales 98% using unique sales strategies
Assistant Store Leader
PetSmart
Pittsburgh, PA
08.2016 - 08.2017
- Recruited, hired, and trained 22, high-performing associates
- Led district in 2 segments of sales using creative merchandising
- Increased salon sales 20% using unique lead generation strategy
- Boosted specialty sales 22% through cross-teaming initiatives
- Enhanced reset integrity using 3-point audit process
Store Manager
Rite Aid
Coraopolis, PA
08.2015 - 08.2016
- Increased front-end sales 18% in 12 months
- Increased flu vaccine sales by 15% through pharmacy cross-promotion
- Improved freight flow productivity 25% through lean methodology
- Reduced shrink 5% in 6 months using customer engagement strategy
Coach/Consultant
Vision Quest Coaching
Hopewell, PA
04.2006 - 08.2015
- Coached clients on personal development, leadership and management
- Developed and executed marketing/advertising campaigns
- Promoted and sold coaching services through email marketing
- Increased receivables 38% using social media, PPC and SEO
Education
Associate of Science - Machine Tool Technology
Parkway West Technology Center, Oakdale, PA, US
Oakdale, PAHigh School Diploma -
Hopewell High School, Aliquippa, PA, US
Aliquippa, PASkills
Sales Management
Leadership
Sales Planning
Marketing & Advertising
Market Analysis
Market Positioning
Business Development
Team Building
Performance Tracking & Evaluation
Consultative Sales Training
CRM Management Training
Conflict Resolution
Problem solving
Microsoft Office
Technology Savvy
Timeline
Sales Manager
Valley Pool & Spa
04.2021 - Current
Territory Sales Manager
Steven Willand Inc.
06.2019 - 01.2021
Assistant Store Manager Service
Lowe's Home Improvement
06.2018 - 06.2019
Service Manager
Lowe's Home Improvement
08.2017 - 06.2018
Assistant Store Leader
PetSmart
08.2016 - 08.2017
Store Manager
Rite Aid
08.2015 - 08.2016
Coach/Consultant
Vision Quest Coaching
04.2006 - 08.2015
Associate of Science - Machine Tool Technology
Parkway West Technology Center, Oakdale, PA, US
High School Diploma -
Hopewell High School, Aliquippa, PA, US