David Salisbury

Drove Kozen POS hardware development to full Esper/CG readiness within one month, surpassing targets.

Delivered LPAY MagTek holder project ahead of schedule and under budget, enhancing customer experience.

Led successful integration of key solutions like Kiosk Channel One and LPAY at Gong Cha.

Spearheaded enterprise rollouts for Gong Cha installations, achieving market readiness effectively.

Resolved ambiguities and aligned business and technical teams to ensure project accountability and success.

Collaborated with Franpos and product managers to clarify responsibilities and sustain momentum on POS project.

Established relationships with Esper and Pax platforms for effective device management and lifecycle oversight.

Joined RSPA and organized first exhibitor show, elevating company standing in the industry.

• Led cross-functional teams to develop innovative payment solutions and launch products successfully.
• Managed product lifecycle from concept through launch and iterative updates.
• Collaborated with marketing to develop and implement product launch strategies that maximized market reach.
• Facilitated user research sessions to gather actionable customer feedback and insights for product enhancements.
• Coordinated with engineering teams to ensure timely project delivery.
• Identified project risks and developed mitigation plans to ensure project timelines and objectives were met.
• Mentored junior product managers on best practices and processes.
• Researched emerging technologies for web and mobile applications to evaluate new opportunities.

• Delivered comprehensive business case and developed sample technology with partners, including conceptual presentations, white papers, MVP specifications, test programs, and go-to-market content for NFC Tap 2 Engage solution.
• Established partnerships with printer vendors, improving service quality and ensuring reliable support for diverse printing technologies.
• Implemented a digital receipts solution based on market research and customer feedback.
• Implement “solutions” for Down path expansion (personalization) such as Order - online compilation, Check / in - tap for coupon, develop a solution to deliver location-based targeted printed offers.
• Implement “solutions" for ID injection (QR code, NFC, Apple / google wallet).
• Work with modern ISV directly to obtain a feed from their API / webhook.
• Establish a working document on best practices for the typical POS environments for both Star and Epson as well as minor players (Seiko, Citizen, Bixolon, Custom, and Ithaca).
• Guided engineering in deploying the current “Fobi" device across legacy POS environments, improving compatibility and user experience.

• Plan, direct, and coordinate strategic and solution development for POS printer and imaging products.
• Liaised between engineering and sales/marketing teams to align product development with customer technical requirements.
• Identified customer applications and articulated technical benefits of products to enhance value proposition.
• Create software specifications for products, solutions, drivers, utilities, and firmware.
• Oversaw preparation of sales presentations and technical documentation to support effective product communication.
• Develop strategies to expand PromoPRNT's market presence.
• Ensure Star continues to deliver IoT solutions. (Cellular, Cloud management, Data Facilitation).
• Roll out Data facilitation to 3rd parties (Sophatar Digital Signage).
• Always leading, always innovating, Star Micronics is one of the largest POS solutions providers in the world. With a full portfolio of modern printing, secure cash management, and customer engagement solutions, Star Micronics has what it takes to elevate any retail establishment and keep shoppers coming back for more.

• Developed and managed comprehensive marketing strategy, overseeing external-facing activities including press, social media, presentations, and digital channels.
• Led marketing associates to align initiatives with company objectives, fostering collaboration and achieving targeted goals.
• Actively manage and drive goals by supervising the marketing pipeline.
• Refined and enhanced presentations and social marketing strategies to improve engagement.
• Identify potential market opportunities by consistently monitoring and understanding IoT solutions, market factors, global climate.
• Integrate prospect and customer feedback to continuously improve the product, positioning, and go-to-market strategy by taking on an advisory role for engineering development and product delivery operations.
• Imagine enabling a world that empowers consumers with digital receipts immediately available on their connected devices. In this new connected world, receipts are not filed away in cabinets or stored in shoeboxes but are instantly available in the palm of your hand to recall, sort, and reuse. Star Cloud was born to assist Star Micronics, a globally successful hardware manufacturer in making the transition into IoT, Big data, and Consumer mobile innovation at Retail stores.
• Reported directly to the CEO and drove revenue growth through sales channels for a SAAS solution in the IoT / Big Data space.
• Develop and Manage all aspects of Marketing including All external-facing Activities (Social, Press, Presentations, Internet).
• Develop and Lead a small team of sales and service representatives to achieve company revenue goals.
• Drive revenue growth with new and existing customers, consistently achieving quarterly targets.
• Refine and build out sales processes that include prospecting, scheduling appointments, making initial presentations, understanding business needs, developing proposals, and closing sales.
• Profitably grow and lead the sales team to capture market opportunity successfully.
• Own the onboarding process and create a smooth transition from sales to client service and delivery.
• Actively manage and drive sales pipeline.
• Collaborate with Professional Services organization and Client Services organization in pursuit of revenue goals.
• Attract and retain top talent in the industry in Business development and direct sales roles.

• Led team of designers and innovators to develop retail-centric solutions, transitioning from Las Vegas to Silicon Valley to capitalize on startup opportunities.
• Deliver next-generation revenue opportunities (SAAS) to Star Group.
• Identified and pursued opportunities with Silicon Valley startups to foster collaboration.
• Collaborated with Professional Services and Client Services to achieve revenue goals.
• Delivered software solutions on Star's hardware platform, enhancing product offerings.
• Mentored a small team of young marketers and engineers from Japan and the USA.

• Star Micronics must be a leader in Hardware, Middleware, and Solutions. The only logical place for this to happen is outside of the factory and ideally outside of Japan. The Global Future Development Team (GFDT) was established with head office in Las Vegas, with satellite offices in Japan, New Jersey, and Oxford UK.
• Identified and developed next-generation software opportunities, enhancing Star Group's product offerings.
• Gathered and analyzed market requests to create innovative concepts and prototypes for global distribution.
• Designed and delivered software solutions compatible with Star's hardware platform.
• Trained and mentored a diverse team of engineers from Japan, USA, and UK, fostering cross-cultural collaboration.

• Strategic product and solutions development for OEM and major systems integrators.
• Manage the Product Life Cycle.
• Lead cross-functional team (including outside suppliers) for new product interfaces, options (e.g., power supply Kit), development and launches, including the development of technical specifications, RFP’s.
• Design, develop and integrate hardware and software solutions.
• Managed technical solutions and project design for critical projects.
• Prepare product development objectives.
• Plan and oversee research and analysis of product performance.
• Research and gather information regarding competitors, products and special or unique applications and products.
• Researched and monitored hi-tech marketplace trends, translating insights into actionable product development projects.
• Identified technical benefits of Star products to inform design, application, and development of client business strategies.
• Oversee and evaluate requests for product changes, modifications, enhancements.
• Oversee resolution and technical and product issues using local and international resources.
• Supervise product demonstrations and presentations for trade shows.
• Communicate regarding complex topics clearly and take a proactive and responsible approach in achieving key corporate goals.
• Maintain thorough technical and engineering knowledge of all products, product features, hardware, software, utilities, and drivers.
• Direct development of software specifications for drivers, utilities, and firmware to provide customer solutions.
• Direct creation of release materials and technical documentation project profiles.
• Initiate and develop all tests before product, drivers, firmware and utility introduction.
• Work closely with the Design Manager to develop literature, packaging, POS, for new products.
• Oversaw preparation of technical documentation and application information to support internal and external stakeholders.
• Communicate regarding complex topics clearly and take a proactive and responsible approach in achieving key corporate goals.

• Reporting directly to the CEO, responsible for revenue growth through sales channels.
• Develop and Lead a small team of sales and service representatives to achieve company revenue goals.
• Drive revenue growth with new and existing customers, consistently achieving quarterly targets.
• Spearheaded success of Star Micronics in the Gaming Industry in Australia, establishing strong market presence.
• Achieved over 2 million dollars in net profit through strategic initiatives in the gaming sector over three years.
• Managed the deployment and maintenance of ticket printers for a major cinema chain.
• Sold and deployed a large install at a convenience chain across Australia.
• Succeeded in obtaining a contract for the supply of POS printers for the Department of Education.
• Acted as the sole distributor invited to bi-annual product meetings in Japan, enhancing collaboration and product alignment.
• Implemented in house warranty and maintenance system for repairs.

• Oversaw and directed engineering department operations for Star Micronics, managing staffing, equipment levels, and enhancing departmental profitability.
• Technical/engineering evaluation of prospective products and suppliers including testing of equipment, impact, and non-impact on various applications, operating systems, and environments.
• Served as primary liaison with parent company's technical staff to facilitate communication and collaboration.
• Isolated bugs, reported findings to Head Office, and implemented bug fixes while updating all technical and sales staff.
• Conducted engineering troubleshooting during critical situations to identify and resolve technical issues promptly.
• Created and delivered marketing and technical presentations to prospective customers, including major clients in gaming, EFT-POS, and interactive kiosk sectors, effectively showcasing product capabilities.
• Key instigator in Star’s engineering accreditation to ISO 9001.
• Forecasting and procurement of parts, electronic mechanisms, and other specialized hi-tech products.
• Procured and managed in-house PCs on NT LAN and UNIX systems, supporting terminals, PCs, and other hardware across Sydney, Melbourne, Brisbane, and Perth.
• Developed, implemented, and maintained third-party hardware support program, extending service coverage to regions where Star Micronics was not directly present.
• Specified tested and marketed utility software used to enhance Star’s products.
• Represented Star Micronics overseas, and at local trade shows, attended engineering conferences and meetings with prospective suppliers and customers.