DAVID SCHERER

Brought in to modernize Theisen’s digital marketing and eCommerce capabilities, driving a strategic transformation of how the business invests, measures, and grows. Re-architected the digital investment strategy, shifting six-figure non-accretive budgets toward high-ROI channels, elevating performance, and modernizing the agency model to improve speed, accountability, and impact.

Leading the eCommerce roadmap to stabilize platform performance, enhance customer experience, and expand merchandising flexibility. Positioning more club rewards as a core retention engine, and unifying paid, owned, and earned media into a cohesive omnichannel strategy that accelerates profitable growth, deepens loyalty, and strengthens acquisition performance.

• Develop and implement paid media strategies for Caesars Entertainment across various channels, aligning with organizational objectives to enhance ROI. Responsibilities encompass collaborating with internal stakeholders to drive business goals and delineate target demographics and consumer trends.
• Direct digital marketing tactics for fifty hotels and casinos, encompassing ten diverse brands within the Caesars Entertainment portfolio, overseeing eight-figure budgets and collaborating closely with C-suite executives.
• Lead a team of paid media experts, fostering their professional growth through diverse opportunities and continuous learning initiatives.
• Enhance EBITDA by driving $50MM+ in annual net revenue through the optimized performance of Paid Search, Metasearch, Display, Paid Social, and Affiliate programs.

• Led the organization's advancement and execution of the portfolio hotel marketing strategy for 50 casinos, which includes maximizing profitability, EBITDA accretive hotel promotions, and multichannel marketing across Owned, Earned, and Paid media teams for Caesars.com.
• Nominated for Caesars' Excellence in Leadership award (top 1%). Proven track record proudly developing future leaders.
• Responsible for idea generation for growing room nights, revenue, and occupancy, driving $40MM+ in net revenue.

• Built the strategy, design, and implementation for the first Hotel Marketing Performance team in Caesars destination markets, which resulted in $25MM incremental hotel revenue.

• Owner of strategic digital planning and buying for 15 hotels/casinos throughout the US, including occupancy, visitation, and entertainment campaigns.
• Managed relationships with C3 Presents and AEG to ensure entertainment goals were met. Oversaw the integrated channel strategy for enterprise entertainment. Upheld eight-figure budget parameters.

• Built, defined, and executed the award-winning Cosmopolitan social media content strategy for all social channels, including Facebook, Twitter, YouTube, and Flickr, with a social networking agency partner.
• Developed and managed large-scale social events for CES & Grand Opening to enhance presence and build community.
• Interfaced with the operations team to improve reputation management and engagement via social channels.

• Launched & managed online social media channels for LINQ, Paris, Bally's & Rio, including Twitter and Facebook. Started from 0 to over 100,000 followers. Provided quarterly, year-over-year analysis to make projections and identify recommendations for campaign success based on consumer engagement trends.

• In 2003 and 2004, I contributed to developing marketing designs and concepts for fundraising campaigns. As the person in charge of all advertising and owned marketing efforts, including email marketing, website, and traditional media, I successfully executed and managed contribution campaigns that met or exceeded six-figure revenue goals.