Summary
Overview
Work History
Education
Skills
Timeline
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David Schlake

David Schlake

Austin,TX

Summary

Dynamic and results-driven media professional with more than 10 years of experience in leading content creation, editorial management, and digital strategy across multiple industries. Helped launch multiple startup companies, one of which went on to sell for $12.5 million. Leverages data analysis to develop content plans that maximize engagement, improve user experience, and drive business growth.

Overview

8
8
years of professional experience

Work History

Owner/Content Strategist

New Cover Media, LLC
12.2023 - Current
  • Develops and implements content strategies for diverse portfolio of clients, including publishers, marketing firms, law firms, publishers, travel agencies, nonprofits, and more
  • Launched B2B magazine in Spring 2024, managing editorial budget, staff and partnerships while ensuring content aligned with brand objectives
  • Specializes in content creation, content management, SEO, public relations, graphic design, and social media content
  • Writes both short- and long-form features to enhance brand voice and authority
  • Utilizes data analysis to optimize content performance
  • Oversees website development and CMS management, aligning content with digital trends and customer needs
  • Negotiates contracts for printing, advertising, and contributors

Senior Editor

Field & Stream
09.2023 - 12.2023
  • Instrumental in leading editorial operations for 128-year-old, legacy outdoors publication
  • Managed SEO-focused staff that garnered 3 million users per month
  • Worked intimately with writers to improve content quality, tone, and structure
  • Helped produce e-newsletter content using analytical insights to grow engagement
  • Collaborated with marketing teams to ensure content consistency and cohesive messaging
  • Identified content gaps and improved low performing categories

Managing Editor

Lone Star Outdoor News
05.2023 - 09.2023
  • Led editorial operations for print outdoors publication with monthly circulation of roughly 70K
  • Wrote, edited, and curated content that established ambitious editorial direction for print, digital
  • Was responsible for building team of contributors and creating roadmaps for long-term growth
  • Created editorial budget based on data analytics and generated ideas for brand-relevant content
  • Sold advertising by identifying markets with high upside and interfacing with potential clients
  • Wrote e-newsletter and managed email marketing strategies

Editor

Wide Open Spaces
08.2017 - 05.2023
  • Spearheaded startup vision that evolved into top digital publisher in outdoor media, sold for $12.5M
  • Wrote, edited, and curated content for major outdoors publication (written, photo, video)
  • Garnered as many as 16 million UPVs in traffic per month
  • Managed multiple fluid teams of up to 20 employees, coached writers with individualized workshops
  • Managed CMS, led SEO and social media strategies for multiple teams
  • Built editorial calendar based on data trends specific to each distribution channel
  • Created multimedia native content for endemic and non-endemic clientele
  • Oversaw e-commerce operations and affiliate marketing strategies
  • Leveraged network of brands and influencers to advance partnerships
  • Represented publication in sales pitch meetings, built ad campaigns
  • Responsible for contract negotiations with contributors

Page Designer

Gannett | USA TODAY NETWORK
05.2016 - 05.2019
  • Designed 15-20 pages per day, edited copy, and wrote headlines.
  • Produced Sports sections for newspapers across the U.S., including The Austin American-Statesman, The Dallas Morning News, The Oklahoman, The Columbus Dispatch, and The Providence Journal
  • Multitasked between publications to meet tight deadlines daily
  • Planned, reviewed, and executed multiple graphics projects at a time

Education

Bachelor of Science - Print Journalism, Sport Communication

West Virginia University

Skills

  • AP Style
  • WordPress
  • HTML
  • Adobe Suite
  • Google Workspace
  • Constant Contact
  • Google Analytics
  • Parsely
  • SEMrush
  • CrowdTangle
  • Clearscope
  • Ahrefs
  • Nativo
  • Rumble
  • JW Player
  • AirTable
  • Asana
  • Notion
  • Saxotech Mediaware Center
  • Amazon Workspaces
  • Advanced Prepress Technology
  • Microsoft Office

Timeline

Owner/Content Strategist

New Cover Media, LLC
12.2023 - Current

Senior Editor

Field & Stream
09.2023 - 12.2023

Managing Editor

Lone Star Outdoor News
05.2023 - 09.2023

Editor

Wide Open Spaces
08.2017 - 05.2023

Page Designer

Gannett | USA TODAY NETWORK
05.2016 - 05.2019

Bachelor of Science - Print Journalism, Sport Communication

West Virginia University

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