DAVID SCHULTZ
Mount Sinai,NY
Summary
Driven marketing professional with a demonstrated history (7+ years) in planning and execution of flawless digital media programs across a variety of verticals with some of the largest advertisers in the country including AT&T, DirecTV, Jaguar-Land Rover and Barclays. Passionate about driving results, finding better ways of working and continuing to learn and grow as a professional and person.
Overview
3
3
years of professional experience
Work History
DIRECTOR
Hearts & Science, Omnicom Media Group
New York, NY
08.2022 - Current
- Responsible for the development and execution of comprehensive tactical SEM and Paid Social strategies to drive traffic, lead generation, conversions and sales for clients Barclays Bank and Jaguar-Land Rover across the entire US
- Delivering credible thought leadership on SEM and Paid Social's role in the marketing ecosystem, inclusive of a multi-year vision of the program(s) and lead proactive insights on channel opportunities through both short-term and long-term business lenses
- Fostering healthy relationships with clients, internal strategy and data science teams as well as vendors to collectively drive results, stay ahead of industry trends and ensure early testing and adoption of new products
- Building automated reporting dashboards through tools such as Looker Studio to improve account agility improve availability of data internally and direct to clients
- Managing and mentoring a team of channel specialists, providing day-to-day guidance as well as career growth and development
DIRECTOR OF SEARCH
Hearts & Science, Omnicom Media Group
New York, NY
10.2021 - 10.2022
- Collaborated with AT&T and DirecTV to grow subscriptions for DirecTV STREAM and NFL Sunday Ticket through effective campaign management and flawless execution across hundreds of campaigns with a budget in excess of $35MM
- Utilized strategic insight to develop long term execution plans from client's business objectives
- Facilitated and managed forecasting, budgeting and pacing, as well as campaign creation and optimizations
- Managed lead generation strategies for DirecTV's B2B and Ad Sales SEM accounts
ASSOCIATE DIRECTOR SEM
Hearts & Science, Omnicom Media Group
New York, NY
12.2020 - 10.2021
- Developed and successfully implemented the SEM strategy behind the rebranding of AT&T's streaming service AT&T TV to
- DirecTV STREAM, driving over six-thousand new subscriptions in the first three months
- Coordinated a multi-listing strategy with AT&T's digital audience partners while managing hundreds of campaigns and a budget of +$25M
Education
Bachelor of Arts - Communication and Media Studies
The University of Tennessee
05.2016
Skills
- Experienced in the following tools & platforms:
- SA360, Google Ads, Bing Ads, Meta, GA/CM360, Looker Studio, Apple Search, Kenshoo, Media Ocean, Tableau
- Project coordination and media strategy
- Client relations and partnership development
- Data analysis and storytelling
- Designing and conducting scientific testing (A/B or otherwise) to drive statistically significant results and actionable learnings
- Managing and advancing of diverse teams both on-site and remotely
Timeline
DIRECTOR
Hearts & Science, Omnicom Media Group
08.2022 - Current
DIRECTOR OF SEARCH
Hearts & Science, Omnicom Media Group
10.2021 - 10.2022
ASSOCIATE DIRECTOR SEM
Hearts & Science, Omnicom Media Group
12.2020 - 10.2021
Bachelor of Arts - Communication and Media Studies
The University of Tennessee
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