David Seda
Carlsbad,CA
Summary
Accomplished Senior Business GPS-Telematics Analyst with a proven track record at Robertson's Ready Mix, specializing in ELD-HOS solutions and telematics systems. Expert in leading cross-functional teams and spearheading product development, demonstrating exceptional project management and supplier relationship management skills. Achieved significant operational cost reductions through strategic vendor negotiations and efficient technology deployment.
Overview
18
18
years of professional experience
Work History
Senior Business GPS-Telematics Analyst
Robertson's Ready Mix
Corona, CA
03.2023 - 06.2023
- Engineered an in-house ELD-HOS (Hours of Service) solution, enabling a seamless transition from a third-party provider and reducing operational costs
- Spearheaded vendor selection and FMCSA certification process, negotiating terms to ensure compliance and efficiency
- Led a cross-functional team to test and deploy telematics hardware, developing training programs and overseeing installations across the fleet
Sales Operations and Solutions Architect
Excell Telematics
Carlsbad, CA
01.2017 - 12.2022
- Designed and tested the ET management software platform, customizing GPS tracking and ELD solutions for a fleet of 100+ truck drivers
- Cultivated supplier partnerships and managed pricing strategies, optimizing product offerings to meet client needs
- Built customer pipelines and led training initiatives, enhancing adoption rates and operational uptime
- Provided technical support for ELD-HOS systems, resolving complex issues to maintain fleet compliance
Global Sales Operations Manager
Suntech International Inc.
Vista, CA
01.2016 - 01.2017
- Established the first U.S
- Branch for a global GPS tracking manufacturer, securing office space, hiring engineering talent, and managing team operations
- Developed sales strategies aligned with product roadmaps, driving revenue growth across USA, Canada, and Europe markets
- Collaborated with the President and engineering team to shape new product development based on market demands
Senior Application Engineer / Technical Sales
CalAmp
Carlsbad, CA
01.2013 - 01.2016
- Accelerated product certification timelines from 5 days to 2 days by streamlining collaboration between software, engineering, and production teams
- Designed a status tracking report with automated updates, eliminating redundant communication and boosting departmental efficiency
- Supported sales operations by ensuring timely delivery of customer-specific wireless data products, coordinating with supply chain and demand planning teams
Telecommunication Field Engineer
Alcatel-Lucent
Anaheim, CA
01.2010 - 01.2011
- Installed and configured telecommunications equipment (switches, fiber gear, racks) for major clients including AT&T and Verizon, ensuring project deadlines were met
- Led a 5-site Verizon project, troubleshooting complex issues and delivering detailed progress reports to stakeholders
Network Operation Specialist
Qualcomm / FLO TV
San Diego, CA
01.2005 - 01.2010
- Played a key role in developing FLO TV streaming technology, supporting RF field engineers and resolving network issues
- Monitored EMS systems and coordinated new site activations, ensuring operational visibility at the Operations Center
Education
Bachelor's Degree - Information Technology
University of Phoenix
San Diego, CASkills
- Telematics & GPS Tracking Systems
- ELD-HOS Solutions Development
- Sales Operations & Strategy
- Cross-Functional Team Leadership
- Product Development & Testing
- Technical Support & Troubleshooting
- Supplier Relationship Management
- Project Management & Training
Timeline
Senior Business GPS-Telematics Analyst
Robertson's Ready Mix
03.2023 - 06.2023
Sales Operations and Solutions Architect
Excell Telematics
01.2017 - 12.2022
Global Sales Operations Manager
Suntech International Inc.
01.2016 - 01.2017
Senior Application Engineer / Technical Sales
CalAmp
01.2013 - 01.2016
Telecommunication Field Engineer
Alcatel-Lucent
01.2010 - 01.2011
Network Operation Specialist
Qualcomm / FLO TV
01.2005 - 01.2010
Bachelor's Degree - Information Technology
University of Phoenix
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