Summary
Overview
Work History
Skills
Timeline
Generic

DAVID SULLIVAN

Pflugerville,TX

Summary

Digital Marketing, Global Account Management, and Customer Success Executive with 18+ years of experience in the digital advertising sector. Proven track record of driving results, building strong relationships, and leading small-medium sized teams. Skilled in managing client churn, contract negotiations, post sale management, customer support, upselling and staff mentoring. Committed to creating a team culture where everyone feels valued and empowered to share ideas and suggestions while driving to meet the company's core success objectives.

Overview

27
27
years of professional experience

Work History

Sr. Director of Strategic Partnerships

Street Fight Magazine
08.2022 - Current
  • Identifying and evaluating potential partners for short and long-term relationships
  • Negotiating and executing partnership agreements
  • Managing theday-to-dayy operations with vendors, editors, and contractors
  • Developing and executing partnership marketing plans for brand and performance requirements.

Director of Marketing

Office Evolution
10.2021 - 11.2022
  • Managed all marketing initiatives for 77+ active franchise locations
  • Rebuilt the OE marketing budget with a lead generation and brand performance focus
  • Selected & managed all digital and non-digital vendors
  • Hosted monthly marketing webinars for franchisee ongoing education in marketing
  • Managed all lead and sale performances through HubSpot
  • Partner/Operations

Lift Digital
09.2019 - 09.2021
  • Implemented competitive paid digital media programs for medium-to-large traditional and digital agencies
  • SMB’s and large advertisers
  • Assisted with agency day-to-day operational management
  • Provided white-label digital solutions for small SMB resellers
  • Responsible for Paid Search, SEO, social media and display marketing performance results.

VP of Customer Success

Acquisio
09.2014 - 07.2019
  • Montreal CAD
  • Managed Customer Success Account Management, Customer Support and CS Data analysts teams
  • Reduced churn from 41% to 18% within the first 12 months on staff
  • Trained all Account managers how to prepare and present quarterly business reviews
  • Attended in-person QBRs for all premium and strategic accounts
  • Attended trade shows in a Sales and Support capacity
  • Assisted sales with business development activities.

Director of Search Marketing

Lin Digital, A Nexstar Company
10.2006 - 12.2014
  • Created and implemented competitive paid search programs for medium-to-large local businesses and traditional marketing firms
  • Recruited and developed effective training programs for new incoming search analysts
  • Cross-trained traditional TV sales professionals in digital marketing in 28 affiliated markets
  • Participated in strategic planning with senior leadership teams quarterly
  • Responsible for Paid Search, SEO, Social Media management & digital performance reporting for all enterprise and SMB clients
  • Attended industry trade shows and conferences from an attendee and sales support capacity.

Customer Service Manager

Netspend Corp
06.2002 - 10.2006
  • Directed the progress of the Call Center including supervising a team of 35 local Customer Service Agents for an industry pioneer in the prepaid credit card arena
  • Played a vital role in recruiting, hiring, scheduling, forecasting, and performance reporting
  • Kicked Off first time training in outsourced Centers in Manila, Philippines, and Monterrey, Mexico
  • Provided onsite training to all domestic and international call centers
  • Led both outsourced and corporate call centers to above industry standard service levels.

Austin Community College
05.1997 - 12.1998

Skills

  • Collaborative Leadership
  • Key Performance Indicators
  • Team Building and Motivation
  • Practice Operations Management
  • Core Values Management
  • Data Analytics
  • Customer Relationship Management
  • Client Relationship Management
  • Team Leadership
  • Upselling Strategies
  • Contract Negotiation
  • Strategic Planning

Timeline

Sr. Director of Strategic Partnerships

Street Fight Magazine
08.2022 - Current

Director of Marketing

Office Evolution
10.2021 - 11.2022

Lift Digital
09.2019 - 09.2021

VP of Customer Success

Acquisio
09.2014 - 07.2019

Director of Search Marketing

Lin Digital, A Nexstar Company
10.2006 - 12.2014

Customer Service Manager

Netspend Corp
06.2002 - 10.2006

Austin Community College
05.1997 - 12.1998

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DAVID SULLIVAN