David Torres

• Accountable for the global AWS partnership pipeline, services, and marketplace goals.
• Managed sales pipeline through SFDC and APN, tracking opportunities and conversions.
• Aligned marketing campaigns with business objectives through coordination with joint marketing teams.
• Facilitated strategic client meetings to assess requirements and deliver customized solutions.
• Developed strategic business plans targeting new market opportunities.
• Oversaw 15 reports across commercial, public sector, and marketplace divisions.
• The team supported over 5,000 CDW sellers and regions across North America as AWS BD SMEs.

Results: Secured 140% achievement in Commercial area, 110% in Public Sector for SCA, leading as #1 in AWS APN Opportunity pipeline North America, placed #5 in Greenfield Partner rankings (2024), honored as Marketplace Partner of the Year 2024, and achieved #1 CPPO Partner standing YTD 2025.

• Developed comprehensive AWS business plan, driving significant revenue growth.
• Implemented strategic sales plan, achieving targets for service line and Re:stack.
• Hired and trained dedicated AWS sales team to enhance performance.
• Served as North America Lead for AWS, overseeing regional initiatives.
• Supported Software One account managers in closing strategic deals.
• Managed margin and profitability for AWS service line effectively.
• Collaborated with product and marketing teams on go-to-market strategies and launches.
• Provided insights on customer trends and operational challenges to global service line.

Results: Achieved 1,549% year-over-year revenue growth, secured $375M in signed EDP contracts, and multiple multi-year agreements, exceeded service goals with 175% attainment rate.

• Scaled ecosystem of system integrator partners to enhance modernization capabilities in cloud technologies.
• AWS Business Development SME for Containers.
• Supported global and regional system integrators with go-to-market strategies for application modernization.
• Delivered training and enablement alongside business development teams and specialist solution architects.
• Facilitated technical integration goals for EKS, ECS, and Fargate with system integrator partners.
• Executed service goals while assisting strategic deals with system integrators.
• Developed packaged partner offerings to streamline collaboration.
• Presented product roadmaps and onboarded partners for new service launches.

Results: Contributed to AWS capturing 75% of the containers and serverless market, securing major wins with Verizon, Capital One, and Fortune 500 customers.

• Identified, qualified and enabled high-value partners to drive revenue and deliver best-in-class solutions
• Managed and jointly closed pipeline of customer opportunities developed with hyperscaler partners (AWS, Azure, GCP)
• Overlay for direct sales account managers
• Launched products in AWS Marketplace
• Provided infrastructure engineering team goals for product launches
• Enabled field on hyperscaler programs, incentivies
• Trained sellers on sales plays

Results: Presidents club 2014-2017, achieved sales targets at 122% average over 4 years, grew cloud revenue 2200% YoY, Secure first SAP deals in cloud with HANA

• Created and launched new channel sales network that revitalized sales and marketing efforts for new HP Cloud brand
• Managed sales pipeline, forecasted monthly performance and located new business opportunities.
• Brought partner solutions to market across SIs and ISVs
• Developed and executed plans and action items to boost channel partner revenue.

Results: Onboarded over 200 partners to the HP Cloud Channel program, secured the first large wins with DreamWorks, and Panzura, promoted to Sr. Business Manager

• Reported to VP of Cloud
• Identified business development opportunities and executed client acquisition strategies.
• Established San Francisco office, integrating multiple acquisitions successfully.
• Created inaugural cloud sales team at Rackspace, emphasizing public cloud offerings.
• Served as cloud subject matter expert for 2,000 sellers, enhancing sales overlay.
• Facilitated product and marketing launches to drive market engagement.
• Accountable for achieving sales targets consistently.

Results: Achieved multiple President Club awards; grew cloud business to 300 million ARR within two years.