Summary
Overview
Work History
Education
Skills
Timeline
Generic

David Turner

Greater Dallas Area,TX

Summary

Highly motivated individual that likes to sell and find ways to keep the category growing. Results oriented, 10-year career building sales volume and margin for Wholly Guacamole/Herdez Guacamole, building the territory from $2.5M to over $40 Million in a very competitive space.

In 2023 alone, opened 7 new customers for the Herdez Gaucamole brand in the New York and surrounding areas. Skilled at developing lasting client rapport based on knowledgeable support and consistent service. Proficient in developing and applying advanced marketing, prospecting and merchandising strategies to accomplish promotional goals, through individual sales results, and managing a broker network.

With a 22 years in Store and Produce Category Management career at the Cincinnati corporate office of Kroger, gained knowledge about produce procurement, logistics, product development, promotion and optimization which supported sales success. Personable and dedicated Customer Service Representative with extensive experience in Sales industry. Solid team player with upbeat, positive attitude and proven skill in establishing rapport with clients. Motivated to maintain customer satisfaction and contribute to company success. Articulate, enthusiastic and results-oriented with demonstrated passion for building relationships, cultivating partnerships and growing businesses.

Overview

15
15
years of professional experience

Work History

Sr. Customer Executive

Mega Mex/Wholly Guacamole
Saginaw, TX
06.2013 - 10.2023


Participated in weekly meetings with the VP of Sales to discuss strategy effectiveness. Managed a $40 Million
Achieved 18% of quota within the first year as Sales Manager. sales portfolio.
Led sales calls with team members to establish sales and customer retention goals.
Increased market share by 5% over the course of a year
Determined merchandise price schedules and discount rates.
Maintained friendly and professional customer interactions.
Shared product knowledge with customers while making personal recommendations. .

Managed large broker network that worked with our retail customers.

Recently Hired Deli Specialist Brokers and and grew our buisness in that area by 25% with 415 new points for distribution.

With Target i was able to grow our business 32% there by placing PL items in the Deli while maintaining our Brand in Produce Department.

In 2020 i brought new distribution to Save A Lot with our branded item on a special ELDP program and has grew to over $2.5 Million dollars annually.

I worked with my Broker with Lapari to grow our business 27% over two years by adding both of our Branded items in 2 different departments.

Worked with most major Retailers and Distributors in both Produce and Deli Departments. I have worked with Target, Kroger, Publix, Winco, Brookshire Grocery, Brookshire Brothers, AWG, Giant Eagle, UNFI, Certco, Lapari, Dierbergs, Save A Lot, Schnucks, Associated Food Stores, Affiliated C&S, Allegiance Retail Services, Western Beef, Procacci Brothers, General Trading, Price Chopper, Heinens, Hillandale Foods,Tops, Sherwood Foods,Spartan Nash, and SEG to name a few.

Produce Category Manager

Kroger
Cincinnati, Ohio
04.2010 - 06.2013


Determined merchandise price schedules and discount rates.
Monitored customer preferences to determine focus of sales efforts.
Generated monthly and annual sales reports.
Created and directed sales team training and development programs.
Wrote sales slips and sales contracts.
Maintained friendly and professional customer interactions. Worked closely with the marketing department to optimize strategic initiatives.
Managed a $100 million sales portfolio.

  • Negotiated agreements with suppliers to manage inventory, quality and cost.
  • Stayed current on category market in order to take advantage of latest trends.

Store Manager

Kroger
Dallas, TX
01.2009 - 03.2010
  • Conducted daily store operations, including opening and closing procedures and cash handling.
  • Monitored inventory levels and placed orders to restock shelves.
  • Developed strategies to maximize sales and profitability.
  • Established customer service standards and monitored staff compliance.
  • Organized promotional events to increase product awareness.
  • Resolved customer complaints in a timely manner.
  • Recruited, trained and supervised new employees.
  • Ensured compliance with safety regulations and company policies.
  • Analyzed financial data to identify areas of improvement.
  • Created weekly work schedules for store personnel.
  • Managed daily banking activities such as deposits and withdrawals.
  • Prepared monthly reports on sales figures, expenses, profits.
  • Developed relationships with suppliers to negotiate better prices.
  • Updated POS system with new products and promotional offers.
  • Planned special promotions or discounts based on market trends.
  • Delivered excellent customer service and adhered to standard practices to maximize sales and minimize shrinkage.
  • Oversaw inventory management through cycle counts, audits and shrinkage control.
  • Updated and maintained store signage and displays.
  • Provided leadership, insight and mentoring to newly hired employees to supply knowledge of various company programs.

Education

Some college - buisness

Eastfield College
1994

Skills

  • Training and development Selling
  • Word
  • Client-focused
  • Results-oriented
  • Reports generation and analysis
  • Budgeting
  • IRI data
  • Category Reviews
  • Budgeting and P&L
  • Sales Tracking
  • Data-driven decision-making
  • Computer Skills
  • MS Office
  • Data Evaluation
  • Business development understanding
  • Product Sales
  • Customer service excellence
  • Reliability
  • Interpersonal Skills
  • Customer Account Management
  • Team Collaboration
  • Understanding Customer Needs
  • Shipping and receiving understanding
  • Brand Awareness
  • Client acquisition
  • Promotional support
  • Order Processing
  • Business Development

Timeline

Sr. Customer Executive

Mega Mex/Wholly Guacamole
06.2013 - 10.2023

Produce Category Manager

Kroger
04.2010 - 06.2013

Store Manager

Kroger
01.2009 - 03.2010

Some college - buisness

Eastfield College
David Turner