Highly motivated individual that likes to sell and find ways to keep the category growing. Results oriented, 10-year career building sales volume and margin for Wholly Guacamole/Herdez Guacamole, building the territory from $2.5M to over $40 Million in a very competitive space.
In 2023 alone, opened 7 new customers for the Herdez Gaucamole brand in the New York and surrounding areas. Skilled at developing lasting client rapport based on knowledgeable support and consistent service. Proficient in developing and applying advanced marketing, prospecting and merchandising strategies to accomplish promotional goals, through individual sales results, and managing a broker network.
With a 22 years in Store and Produce Category Management career at the Cincinnati corporate office of Kroger, gained knowledge about produce procurement, logistics, product development, promotion and optimization which supported sales success. Personable and dedicated Customer Service Representative with extensive experience in Sales industry. Solid team player with upbeat, positive attitude and proven skill in establishing rapport with clients. Motivated to maintain customer satisfaction and contribute to company success. Articulate, enthusiastic and results-oriented with demonstrated passion for building relationships, cultivating partnerships and growing businesses.
Participated in weekly meetings with the VP of Sales to discuss strategy effectiveness. Managed a $40 Million
Achieved 18% of quota within the first year as Sales Manager. sales portfolio.
Led sales calls with team members to establish sales and customer retention goals.
Increased market share by 5% over the course of a year
Determined merchandise price schedules and discount rates.
Maintained friendly and professional customer interactions.
Shared product knowledge with customers while making personal recommendations. .
Managed large broker network that worked with our retail customers.
Recently Hired Deli Specialist Brokers and and grew our buisness in that area by 25% with 415 new points for distribution.
With Target i was able to grow our business 32% there by placing PL items in the Deli while maintaining our Brand in Produce Department.
In 2020 i brought new distribution to Save A Lot with our branded item on a special ELDP program and has grew to over $2.5 Million dollars annually.
I worked with my Broker with Lapari to grow our business 27% over two years by adding both of our Branded items in 2 different departments.
Worked with most major Retailers and Distributors in both Produce and Deli Departments. I have worked with Target, Kroger, Publix, Winco, Brookshire Grocery, Brookshire Brothers, AWG, Giant Eagle, UNFI, Certco, Lapari, Dierbergs, Save A Lot, Schnucks, Associated Food Stores, Affiliated C&S, Allegiance Retail Services, Western Beef, Procacci Brothers, General Trading, Price Chopper, Heinens, Hillandale Foods,Tops, Sherwood Foods,Spartan Nash, and SEG to name a few.
Determined merchandise price schedules and discount rates.
Monitored customer preferences to determine focus of sales efforts.
Generated monthly and annual sales reports.
Created and directed sales team training and development programs.
Wrote sales slips and sales contracts.
Maintained friendly and professional customer interactions. Worked closely with the marketing department to optimize strategic initiatives.
Managed a $100 million sales portfolio.