David Verheyen
Houston
Summary
Dynamic executive with a proven track record at Southern Glazer’s Wine & Spirits, driving 15% growth in luxury sales. Expert in strategic planning and relationship building, I excel in competitive analysis and operational oversight, fostering partnerships that enhance business objectives and deliver exceptional results.
Overview
32
32
years of professional experience
3
3
Certifications
Work History
Founding Partner
Grassroots Wine Marketing
11.2024 - 06.2025
- Work with various wine estates in distribution management as well as sales in all sales channels in the state of Texas.
Director
Sourcecode Beverage/Local Source Beverage
06.2020 - 06.2024
- Manage and lead a distributor/Importer from day to day operations to monthly and yearly goal attainment of sales in the state of Texas and Import goals in four additional states.
- Responsibilities include all facets of management from HR/legal, financial and inventory management to sales to operations and administrative.
Senior Luxury Sales Manager – West
Treasury Wine Estates
Houston
02.2019 - 02.2020
- Managed a group of four District Sales Managers in Western half of the United States in key influence and selling markets, San Francisco, Los Angeles, Seattle and Chicago/Detroit while managing luxury business in Texas, delivering 15% overall growth and 32% growth in the Texas market.
- Managed a group of six Penfolds Brand Ambassadors in key selling US markets, NYC, Miami, Chicago, Dallas, San Francisco and Los Angeles, delivering 39% growth through six month fiscal period.
- Achieved above expectation case growth in both endeavors while maintaining strong relationships in the Texas market and inside distributor partners.
- Houston
D&E, (Signature) Fine Wine Regional Director
Southern Glazer’s Wine & Spirits
Houston
07.2014 - 01.2019
- Managed organization's largest region and performed full sales-cycle duties, increasing annual sales consistently higher than that of peer group.
- Maintained strong understanding of competitors, their offerings, and their presence in assigned territory.
- Cultivated strong working relationships with the most prestigious Estates in the portfolio.
- Received company Employee Performance Award after maintaining strong working relationships with sales director peer group (Best of the Best 2017).
- Named co-chair of South Texas’s 'Diversity and Inclusion' program.
- Houston, TX
D&E, (Signature), Fine Wine Regional Director Central TX
Southern Glazer’s Wine & Spirits
San Antonio
04.2001 - 07.2014
- Monitored and analyzed market trends and competitive offerings to identify opportunities for segment expansion.
- Cultivated strong relationships with key organizations and professionals to support future business growth objectives.
- Implemented all business-building and relationship-building expectations with uniquely assigned accounts and customers.
- San Antonio, TX
Various Sales and entry level management positions
Glazers Wine & Spirits
01.1993 - 01.2001
- Various Sales and entry level management positions in all facets of sales in Texas.
Education
High School Diploma -
Alhambra High School
Phoenix, AZ05-1985
Skills
- Executive level operation
- Strategic thinking
- Analytical thinking
- Sales strategy
- Financial oversight
- Competitive analysis
- Customer relationship management
- Networking and partnerships
- Project management
- Synthesis of complexity
- Insight uncovering
- Influence
- Cross-functional leadership
- Relationship building
- Customer-first mindset
- Company-first mindset
- Operational detail management
- Trust-building
- Team leadership
- Problem solving
- Effective communication
- Cultural competency
- Consumer engagement
- Business leadership
- Partnership development
- Corporate governance
- Content strategy
- Human resources
- Strategic visioning
- Budget planning
- Organizational structuring
- Team building
- Ethics and integrity
- Staff management
- Strategic planning
Personal Information
Title: CSW
Certification
Life Insurance - Texas
Timeline
Founding Partner
Grassroots Wine Marketing
11.2024 - 06.2025
Director
Sourcecode Beverage/Local Source Beverage
06.2020 - 06.2024
Senior Luxury Sales Manager – West
Treasury Wine Estates
02.2019 - 02.2020
D&E, (Signature) Fine Wine Regional Director
Southern Glazer’s Wine & Spirits
07.2014 - 01.2019
D&E, (Signature), Fine Wine Regional Director Central TX
Southern Glazer’s Wine & Spirits
04.2001 - 07.2014
Various Sales and entry level management positions
Glazers Wine & Spirits
01.1993 - 01.2001
High School Diploma -
Alhambra High School