David "REDD" Walker
La Grange,KY
Summary
Focused District Sales Manager and Trainer offering advanced knowledge of sales team development, EV Training, and mentorship illustrated over 27years of superior Automotive industry performance. Organized and attentive to detail with aptitude for training document creation and program management. Dedicated Automotive professional with history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
32
32
years of professional experience
Work History
National Sales Trainer
Mitsubishi Motors North America
Franklin, TN
10.2018 - Current
- Developed and Implemented New Dealer Launch Training with Sales Teams to ensure Sales Teams understood and had working knowledge of Best Practices to ensure success and customer satisfaction moving forward, especially in EV and PHEV.
- Assisted in Developing and Performing In-Person/In Dealership Training Classes for Mitsubishi PHEV Model.
- Certified New Dealer Sales Teams on the Mitsubishi PHEV.
- Assessed training program effectiveness on regular basis and improved upon deficient areas.
- Managed recruitment, training and development for highly effective sales team.
- Designed and implemented sales training program and documentation.
- Developed and led group training courses to align with corporate sales and service goals.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
District Sales Manager
Mitsubishi Motors North America
Franklin, TN
10.2014 - Current
- Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings and Achieve/Exceed Sales Expectations.
- Assessed each Dealer Partner Team's performances, analyzing data trends to determine best methods to improve sales results and drive customer satisfaction
- Worked with Dealers and Managers to achieve and maintain proper Inventory Level on Inventory by Model to Maximize Performance and limit Flooring expenses.
- Create and Implement Sales, Customer Service, and Product Training and promote best practices with Sales Teams.
- Increased Overall Sales Volume by 63% YoY within District, despite automotive markets being down overall, by getting Dealer Partners to Focus on Best Practices and changes to Dealer Processes to Maximize Customer Experience.
- Increased Chicago PMA by 79% YoY despite automotive marketing being down YoY.
BDC Sales Manager/Sales Consultant
Van Drunen Ford
Homewood, IL
07.2006 - 10.2014
- Grew revenue and market share through strategic proposal development and negotiations.
- Delivered high-impact sales presentations to executives, highlighting value of technical products ranging in complexity.
- Coordinated new account development in mature markets while overseeing delivery of premium service levels to existing clientele.
- Introduced selling tools and presentation materials, supporting increase in closing rates.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
- Increased E-Lead Closing Rates by 251% by implementing best practices.
General Sales Manager
Cub Shaver Chevrolet/Mitsubishi
Matteson, IL
05.1994 - 07.2006
- Motivated team members to meet and exceed objectives by setting goals, tracking performance on daily basis and implementing improvement strategies.
- Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
- Applied established sales techniques and persuasive communication skills to meet personal sales objectives.
- Upheld company policies and implemented standards fairly.
- Achieved and Maintained Customer Satisfaction Rating above District and National Averages by implementing best practices.
- Achieved Salesmen record 19 of months in a row.
Skills
- Customer Trend Analysis
- Team Recruiting and Onboarding
- Sales Data Analysis
- Management Consultation
- Training Method Development
- Critical Thinking
- Live Sessions
- Best Practices
- Promotional Events
- Process Knowledge
- Customer Loyalty
- Customer Engagement Strategies
Accomplishments
Fully PHEV (Plug-in Hybrid Electric Vehicle) Mitsubishi Certified. Helped to Develop EV Training and Performed In-Dealership Training and Certification for New and Existing Dealers.
Implemented District Wide Training and Best Practices that resulted in int increased overall District Reputation Scores as to achieve and maintain scores above Industry Average.
Implemented District Wide Training and Best Practices that helped the District to Increase and Maintain Customer Satisfaction Scores above National Average.
Implemented Best Practices, Training and Development Processes, and Data Management that lead to one of the Largest Year over Year Sales Increases, while still achieving and maintaining customer satisfaction goals.
Drone Pilot
Hobby includes Piloting my Phantom 4 and Mavic Zoom Drones to get a different view on life, as well as use on Dealer Contacts to get a different perspective of the Dealers Lots and Image.
Timeline
National Sales Trainer
Mitsubishi Motors North America
10.2018 - Current
District Sales Manager
Mitsubishi Motors North America
10.2014 - Current
BDC Sales Manager/Sales Consultant
Van Drunen Ford
07.2006 - 10.2014
General Sales Manager
Cub Shaver Chevrolet/Mitsubishi
05.1994 - 07.2006
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