David Walsh

Supervised content operations for ASTM's award-winning flagship publication, Standardization News, and its website, SN Online.

• Assigned, wrote, and edited features on the field of technical standards and the markets they shape.
• Managed and collaborated with internal staff, team of freelancers, and design department to optimize all aspects of content.
• Launched online-only content stream on SN Online, pairing it with the launch of "ASTM SmartBrief" dissemination vehicle; resulting in steep and rapid growth in traffic.
• Launched and hosted "Standards Impact" podcast, interviewing thought leaders and entrepreneurs on the impact of standards on markets and society.
• In conjunction with senior staff, created and followed annual editorial calendar, strategically aligning content with organizational priorities.
• Won 2020 and 2023 Excel Awards for editorial excellence. (AM&P Network)

Set strategic content direction for a leading SDO's website re-launch, achieving increased engagement with core audiences and industries through compelling, targeted content.

• Assigned, wrote, and edited digital features on the field of science and technology for the re-launch of the ASME.org website, leading to increased traffic and engagement.
• Managed and collaborated with internal editorial staff, freelancers, designers, and multimedia vendors.
• Drove growth in engagement across all metrics through SEO best practices, social media strategy, and dissemination vehicles such as e-newsletters and e-mail marketing.
• Produced video and podcasts; hosted webinars with industry thought leaders and entrepreneurs.

Set strategy, managed staff, and guided content operations for two pharmaceutical B-to-B titles and their various offerings: websites, digital editions, supplements, e-newsletters, print editions.
• Worked with external SMEs to determine coverage and assign stories. Wrote editorials, news stories, and press releases.
• Teamed with sales and marketing to identify and pursue revenue opportunities, including full-service client projects targeting the pharmaceutical industry.