David Williams
Bakersfield,CA
Summary
I am a goal oriented individual who seeks long time employment with a media group such as AGM to where I can best utilize my management and advertising skill set to increase revenue and the bottom line.
Overview
35
35
years of professional experience
Work History
Publisher/Owner
Homes and Estates Magazine
03.2004 - 01.2024
- Manage day to day operations including: sales, existing customer relations, new business development, forecasting, magazine layout design, accounts receivable, accounting, and marketing.
- Achieved financial goals through effective budget management, reducing overhead costs without compromising output quality.
- Coordinated cross-functional efforts between editorial, design, production, marketing, sales departments ensuring a cohesive workflow from beginning to final product delivery.
Advertising Account Manager
Cox Media, Inc.
01.2002 - 03.2004
- Developed and enhanced business relationships, new business, maximize revenue opportunities on local and regional level.
- Served as division representative at client, community and charitable events.
- Exceeded sales budget and top 'New Business' sales.
- Developed tailored advertising strategies for clients in various industries, resulting in more targeted campaigns and increased ROI.
- Built strong relationships with clients.
- Conducted market research to stay up-to-date on industry trends, competitive landscape analysis, and emerging consumer behaviors.
- Used consultative sales techniques to pinpoint customers' advertising needs and close on short-term and long-term sales contracts.
Commercial Account Manager
ADT Security and Fire Services, Inc.
01.2001 - 12.2002
- Sold fire, surveillance, and security systems to large local and regional commercial business accounts.
- Exceeded company-defined sales quotas.
- Collaborated with internal teams to develop tailored solutions for clients'' unique business needs.
- Conducted thorough market research to identify potential new clients and expand the company''s customer base.
General Sales Manager
Westwind Communications
09.1998 - 11.2001
- Managed sales staff of three stations - KBAK, KBFX, KWFB television.
- Developed a high-performing sales team.
- Expanded market share with proactive prospecting and lead generation efforts to identify new business opportunities.
- Implemented effective pricing strategies that balanced profit margins while remaining competitive in the marketplace.
- Established lasting client partnerships by understanding their unique needs and providing tailored solutions.
- Cultivated a positive work environment that motivated staff members to exceed individual and team goals regularly.
- Strengthened brand reputation through participation in industry events, conferences, and networking opportunities.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Grew sales and boosted profits, applying proactive management strategies and enhancing sales training.
- Maintained extensive knowledge of company products and services.
- Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures.
- Increased profit margins by effectively controlling budget and overhead and optimizing product turns. Reduced operational costs by identifying inefficiencies within the sales process and recommended targeted improvements.
- Streamlined communication channels between sales, and promotion departments to provide successful promotion opportunities.
- Responsible for training staff in sales and negotiation techniques
- Overachieved all sales goals and 'New Business'.
Advertising Account Executive
TimeWarner Cable
06.1989 - 09.1997
- Sold advertising on all 36 ad insertable cable networks, as well as client promotions.
- Overachieved annual budget each year of employment.
- Top sales producer and 'new business' leader.
- Developed tailored advertising strategies for clients in various industries, resulting in more targeted campaigns and increased ROI.
- Built strong relationships with clients.
- Participated in industry events and conferences to stay current on best practices, build professional networks, and identify new business opportunities.
- Developed sales leads and uncovered new business opportunities through prospecting and cold calling.
- Conducted market research to attract clients in new territories.
Skills
- Media Management
- Marketing Campaign and Promotions
- New Business/Revenue Increase
- Quick Learner and adaptation
Timeline
Publisher/Owner
Homes and Estates Magazine
03.2004 - 01.2024
Advertising Account Manager
Cox Media, Inc.
01.2002 - 03.2004
Commercial Account Manager
ADT Security and Fire Services, Inc.
01.2001 - 12.2002
General Sales Manager
Westwind Communications
09.1998 - 11.2001
Advertising Account Executive
TimeWarner Cable
06.1989 - 09.1997
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