DAVID A. JAMES

• Develop and implement new strategies and policies in collaboration with executive partners to establish and achieve long-term business objectives, providing company with strong revenue growth and sustainable organizational leadership.
• Head Communication team in managing development and implementation of company's communication-related approaches and tools, including training on strategic initiatives for entire company.
• Co-led efforts to integrate social, behavioral, client, and 3rd party data into clients’ findings to uncover better insights and develop more effective communications, marketing, and creative.
• Lead team overseeing ways to make work more representative of population - including sample frames for research, how surveys and other research are conducted, wording of questions, and hiring practices to ensure diverse perspectives in developing and reporting projects.
• Spearhead multiple special projects annually as directly assigned by company's CEO.

Key Achievements:

• Initiated, designed, created, and implemented company’s award-winning AdLab core offering now used throughout company.
• Led work where PSB shared 2013 David Ogilvy Gold Award and 2014 David Ogilvy Silver Award for excellence in insights informing and inspiring advertising.
• Work has been highlighted in business press, including Forbes and AdAge.
• Overhauled the company's thrice-weekly movie tracking study. Improved methods and efficiencies realized savings of 10% on direct costs and 20% in staff time.

• Centralized and integrated PSB’s advertising and creative testing process to create, test, and implement AdLab, award-winning approach to advertising and copy testing.
• Established PSB’s retail research and strategy team to focus on shopper insights for both brick & mortar and online retailers.
• Simultaneously increased personal client work by nearly 100% through building deeper relationships with existing clients and doubling personal client list.

• Supervised staff and participated in hiring, training and performance evaluations to establish and enforce policies and procedures for business functions for rapidly-expanding Seattle office and West Coast operations.
• Assisted West Coast Managing Director with growing existing accounts and identifying and presenting to new potential clients.
• Effectively managed office’s rapid growth to include many new clients across several industries.

• Proficiently managed establishment of new Seattle office originally initiated primarily to more conveniently and directly serve one of company’s largest client.
• Developed and initiated projects, including managing costs, schedule and performance.

• Served on technology innovation team charged with discovering effective means of automating internal processes to increase internal efficiency while also decreasing data errors.
• Team created valuable products and processes to produce industry’s best turnaround times while simultaneously significantly increasing data accuracy.