David Ross
Yonkers,NY
Summary
Driven Digital Marketing Director with decisive leadership skills. Experienced in creating impactful, fresh, and innovative content. Successful at organizing and managing all areas of creative production. Tasked with ideation, motivating teams, and coordinating logistics with accuracy and efficiency.
Overview
19
19
years of professional experience
Work History
Director of Innovation, Creative Studio
Yahoo, Inc.
New York, NY
03.2020 - 07.2023
- Head of Innovation for Yahoo Creative Studios NY
- Global Lead for first-in-class AR Advertising Offering
- Established best practices for integrating cutting-edge tech into branded content offerings (5g, AR, NFT, Gaming, Ai)
- Planned and implemented strategies to grow revenue.
- Lead innovation pitches with strategists to bring in YOY $2.5m+ revenue
- Developed and presented new ideas and conceptualized new approaches and solutions.
- Built and managed a trusted roster of 3rd-party vendors to support in-house design and development
- Launched first fully 5G Augmented Reality Store for Verizon
- Led innovation campaigns for clients: McDonald's, Verizon, Walmart, Toyota, and Unilever
Director, Experiential Production
Ogilvy
New York, NY
01.2019 - 01.2020
- Client-facing Experiential Production expert skilled at managing expectations and delivery.
- Develop and supervise a senior staff of producers by providing orientation, training, support, and direction.
- Direct training improvements to reduce knowledge gaps and eliminate performance inefficiencies.
- Estimate materials and labor requirements to complete jobs within budgetary and timeline requirements.
- Built a strong network of vendors within the community.
- Manage and direct experiential activities and portfolio of various clients (IBM, Corteva, Dupont, LG, Citizens, Et al).
- Collaborate with technical directors and crew members to organize efficient schedules, factoring in production requirements and availability.
- Supervised production staff on-site during activations including load-in, show, and load-out
Executive Producer
Ogilvy & Mather
New York, NY
09.2013 - 12.2018
- Produced award-winning digital experiences for IBM, IKEA, FM Global, and others
- Determine the technical feasibility of new ideas
- Brought a full suite of interactive products to market
- Social Video Booths, Microsites, iOS & Android AR Applications
- Evaluate creative/UX/ia & 3rd party resources
- Manage multiple global partners, the internal creative process, scheduling, and delivery
- Created project budgets exceeding $1m and managed all production costs.
- Supervised and worked closely with writers, directors, managers, and technical crews throughout the production process.
- Coordinated production schedules, and digital, social, printing, and manufacturing processes
Senior Producer
BBDO
New York, NY
04.2009 - 05.2013
- Award-winning Digital Producer
- Oversaw digital marketing operations to complete and deploy marketing campaigns on time
- Remained composed, polished, and highly productive, even during moments of extreme stress to achieve optimal results
- Conferred with technical directors, creative, and account to discuss details of production.
- Developed scope of work document and leveraged agile management to track timelines and deliverables.
- Coordinated and maintained project plans and tools to manage budget, timelines, and risk.
- Clients: GE, HBO, Denon, and AT&T
Co-Founder/ Executive Producer
Kannonball Collective, LLC
Bronx, NY
08.2006 - 05.2009
- Independent content production company with a focus on developing entertaining and engaging content centered on the Video Game industry.
- Co-founded TrueGameHeadz.com, a video game website for urban trendsetters.
- Producer of GamePlay blog and content for BET.com.
- Producer of TrueGameHeadzTV for Joost Network.
- Producer of GameSlap video game variety show for Heavy.com.
- Developed guerilla marketing campaigns that focused on earned media in order to achieve credibility with target audience.
Senior Digital Producer
Droga5 LLC
New York, NY
02.2008 - 04.2009
- Lead producer for global adidasBasketball.com redesign and re-launch for the 2008-2009 NBA season.
- Drafted the u/x leading towards an integrated product to cart experience.
- Producer on TheGreatSchlep.com, a "viral" website featuring Sarah Silverman that targeted the Jewish vote of Florida; inspiring them to vote Obama in the historical 2008 presidential election.
- Lead producer for end-to-end video based interactive website launching Puma's spring 2008 casual footwear line L.I.F.T.
- Utilized earned media for the seeding and distribution of the runaway success, Microwave viral campaign for our Net10 client, garnering over 7 million views.
Interactive Producer
R/GA
New York, NY
01.2006 - 07.2007
- Dual Account Role - Managed client daily
- Scoped budgets for production to efficiently meet goals and client expectations.
- Managed internal teams of designers, ux/ia, video editors, programmers, and copywriters.
- Managed the production schedule of multiple initiatives.
- NikePlus.com - Part of the team that launched the convergent product Nike+, bringing serious runners to a community based on like-minded individuals, music, and data.
- NikeStore.com - Part of the team who created one of the first end-to-end all-Flash eCommerce solutions.
- Site experienced a 400% increase in sales in the first 3 months after launch.
- Nike.com landing page - Oversaw the initial design and research phase to create a global landing page for Nike.com.
- Produce weekly content creation to refresh Nike.com.
Production Manager
Ember Media Corp
New York, NY
01.2005 - 12.2005
- Creative producer for Scholastic, developing Lee y seras bi-lingual literacy program online and interactive cd-rom.
- Produced and developed NYIT's 50th Anniversary website and cd-rom.
- Managed prototype interface design and video content for ESPN Mobile.
- Improved efficiency and productivity by eliminating production constraints.
- Developed measures to improve production methods, equipment performance and quality.
- Set schedules and allocated resources for current and backlog production requirements.
Education
Bachelor of Science - Business Management
Associate of Applied Science - Advertising & Marketing Communications
Skills
- Innovative Branded Content Production
- Augmented Reality Production (A/R)
- Virtual Reality Production (V/R)
- Advergaming
- Experiential Production (Live/Virtual)
- Digital Production
- Contract negotiation
- Social Content Production
- Production operations
- Agile Project Management
- Concept development
- Budgeting
- Sports
- Gaming / eSports / Streaming
- Tech Enthusiast
- Adobe Suite
- Writer - Content / Scripts
Timeline
Director of Innovation, Creative Studio - Yahoo, Inc.
03.2020 - 07.2023
Director, Experiential Production - Ogilvy
01.2019 - 01.2020
Executive Producer - Ogilvy & Mather
09.2013 - 12.2018
Senior Producer - BBDO
04.2009 - 05.2013
Senior Digital Producer - Droga5 LLC
02.2008 - 04.2009
Co-Founder/ Executive Producer - Kannonball Collective, LLC
08.2006 - 05.2009
Interactive Producer - R/GA
01.2006 - 07.2007
Production Manager - Ember Media Corp
01.2005 - 12.2005
Stony Brook University - Bachelor of Science, Business Management
F.I.T. - Associate of Applied Science, Advertising & Marketing Communications
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