David Soto
Pflugerville
Summary
Dynamic Recruitment Advertising Specialist with a proven track record at Momentive Software, excelling in campaign management and data analysis. Skilled in leveraging SEO and PPC strategies to enhance brand visibility, while fostering strong client relations. Achieved significant ROI improvements through targeted advertising campaigns and insightful market research.
Overview
17
17
years of professional experience
Work History
Recruitment Advertising Specialist
Momentive Software
Austin
01.2017 - 11.2025
- Developed strategies to target potential customers through various channels including search engine optimization, pay-per-click advertising, display ad networks and retargeting campaigns.
- Tracked performance metrics such as click-through rates and cost per acquisition to evaluate campaign effectiveness.
- Analyzed customer feedback to gain insights into consumer preferences and behaviors.
- Developed and implemented advertising campaigns to increase brand awareness.
- Assisted in budget planning by researching cost estimates for different types of media buys or services from vendors.
- Optimized existing campaigns to maximize ROI by making adjustments based on findings from data analysis.
- Researched current trends in the industry to ensure campaigns stayed up-to-date with best practices.
- Monitored competitors' activities in order to remain competitive in the marketplace.
- Followed trends in industry and target genre to capitalize on emerging trends.
- Wrote copy for client advertising campaigns.
- Revised written output to satisfy needs of clients, directors or publishers.
Inside Sales Executive
YourMembership (acquired Affiniscape)
Austin
01.2014 - 01.2017
- Utilized CRM software to track leads, manage accounts and monitor progress towards overall sales goals.
- Handled customer inquiries promptly while ensuring high levels of customer satisfaction.
- Performed cold calling activities to generate qualified leads.
- Provided timely follow-up with prospects via email or phone calls.
- Researched industry trends and identified opportunities for business expansion.
- Participated in trade shows, conferences, and other events related to the industry.
- Identified and captured potential customers through various online channels.
- Maintained accurate records of all sales activities using CRM software tools.
- Reported sales metrics to senior management and suggested improvements that could be made to increase the value of collateral.
- Communicated with repeat customers to build long-term relationships.
Affiniscape
Advertising Specialist
Austin
02.2009 - 01.2014
- Worked effectively in team environments to make the workplace more productive.
- Assisted with customer requests and answered questions to improve satisfaction.
- Identified needs of customers promptly and efficiently.
- Identified target markets and developed strategies to reach them.
- Applied lead generating methods in high number of cold calls per day.
- Used persuasive techniques to overcome objections and close new sales opportunities.
- Presented engaging media packages and advertising options to prospects.
- Prospected and cold-called customers to develop new sales leads.
- Upsold advertising packages and options to customers by making outbound sales calls.
Education
Associate of Arts - Business Administration
Central Texas College
06-1995
Some College (No Degree) - Business Administration
Tarleton State University
Stephenville, TXSkills
- Campaign management
- Search engine optimization
- Pay-per-click advertising
- Data analysis
- Customer relationship management
- Market research
- Lead generation
- Client relations
Languages
Spanish
Professional
Accomplishments
- United States Navy Reserve Seabee 1989-1995
Timeline
Recruitment Advertising Specialist
Momentive Software
01.2017 - 11.2025
Inside Sales Executive
YourMembership (acquired Affiniscape)
01.2014 - 01.2017
Affiniscape
Advertising Specialist
02.2009 - 01.2014
Associate of Arts - Business Administration
Central Texas College
Some College (No Degree) - Business Administration
Tarleton State University
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