Summary
Overview
Work History
Education
Skills
Timeline
ResearchAssistant
David Meyer

David Meyer

Healthcare Strategy & Marketing Executive
Jacksonville,FL

Summary

Top performing strategic planning executive with over twenty three years of experience developing and executing strategic plans and initiatives. Strong ability to collaborate with members of the C-suite, other senior leaders and board of directors to develop and prioritize key strategic initiatives. Expertise in strategic planning, execution and management. Significant experience in executive level presentation development and facilitation, developing and executing business plans and leading teams.

Overview

23
23
years of professional experience
20
20

Strategic Plans Developed & Implemented

10
10

Years of Leading an awesome Marketing Team

6
6

Years of Graduate School(s)

Work History

Vice President of Strategic Planning

Ascension Florida & Gulf Coast
Jacksonville , FL
2018.05 - Current

Responsible for all aspects of the strategic planning and data analytics departments across nine acute care hospitals throughout North Florida and South Alabama

Successfully completed two strategic plans, which included $500 million in strategic initiatives

Commenced construction on a new hospital campus in the Jacksonville market

Acquired Bay Medical Center in Panama City immediately following Hurricane Michael

Opened four free standing emergency departments

Opened dedicated operating rooms in Studer Family Children’s Hospital

Launched Comprehensive Stroke Program in Jacksonville

Developed medical staff recruitment plan to add 240 employed providers over the next three years

Strategic development and execution led to an improvement in inpatient market share from prior year to current year

o Jacksonville: 18.8% to 19.2%

o Panama City: 35.7% to 37.1%

o Pensacola: 37.6% to 38.1%

o Mobile: 19.6% to 20.1%

Chief Strategy & Marketing Officer

Ascension St. Vincent's
Jacksonville , FL
2012.01 - 2018.04

Responsible for all aspects of strategic planning department across three hospitals throughout Northeast Florida

Successfully completed six strategic plans, which included $750 million in strategic initiatives

Opened new hospital in Jacksonville (Clay County)

Completed two facility expansions for recently opened Clay County hospital

Opened new Heart Pavilion

Expanded employed medical group by approximately 350 providers

Opened seven Health Centers (services include PCP, urgent care, lab and imaging)

Successfully launched a medical oncology practice with Mayo Clinic Jacksonville

Successfully improved Marketing & Communications by completing the following actions

o Launched an award-winning marketing and branding campaign, which included a multi-year TV and outdoor media campaign promoting a new tagline (“Above. Beyond. Because.”)

o Reorganized marketing department to expand utilization of digital media, enhance SOE and enhance relationships with local media

o Launched new website and developed numerous smart phone apps

Strategic development and execution led to growth in inpatient admissions by 30% between 2012 and 2018

Marketing actions allowed Ascension St. Vincent’s to lead the market in adverting recall rate and improve its brand positioning from #4 in the market to #2

Adjunct Professor

University Of North Florida
Jacksonville , FL
1999.01 - 2012.12

Taught courses in the College of Business and Marketing, also the College of Health.

Vice President of Strategy & Marketing

Ascension St. Vincent's
Jacksonville , FL
2008.01 - 2011.12

Director of Strategic Planning

Ascension St. Vincent's
Jacksonville , FL
2000.01 - 2007.12

Education

Master of Science - Data Analytics

Jacksonville University
Jacksonville, FL
2021.08 - Current

Master of Healthcare Administration - Health Administration

University of Florida
Gainesville, FL
2002.08 - 2004.08

MBA - Business Administration

University of North Florida
Jacksonville, FL
1997.01 - 1999.04

Bachelor of Arts - Business Administration And Marketing

University of North Florida
Jacksonville, FL
1992.01 - 1996.08

Skills

Relationship building and retention

undefined

Timeline

Master of Science - Data Analytics

Jacksonville University
2021.08 - Current

Vice President of Strategic Planning

Ascension Florida & Gulf Coast
2018.05 - Current

Chief Strategy & Marketing Officer

Ascension St. Vincent's
2012.01 - 2018.04

Vice President of Strategy & Marketing

Ascension St. Vincent's
2008.01 - 2011.12

Master of Healthcare Administration - Health Administration

University of Florida
2002.08 - 2004.08

Director of Strategic Planning

Ascension St. Vincent's
2000.01 - 2007.12

Adjunct Professor

University Of North Florida
1999.01 - 2012.12

MBA - Business Administration

University of North Florida
1997.01 - 1999.04

Bachelor of Arts - Business Administration And Marketing

University of North Florida
1992.01 - 1996.08
David MeyerHealthcare Strategy & Marketing Executive