Top performing strategic planning executive with over twenty three years of experience developing and executing strategic plans and initiatives. Strong ability to collaborate with members of the C-suite, other senior leaders and board of directors to develop and prioritize key strategic initiatives. Expertise in strategic planning, execution and management. Significant experience in executive level presentation development and facilitation, developing and executing business plans and leading teams.
Strategic Plans Developed & Implemented
Years of Leading an awesome Marketing Team
Years of Graduate School(s)
Responsible for all aspects of the strategic planning and data analytics departments across nine acute care hospitals throughout North Florida and South Alabama
Successfully completed two strategic plans, which included $500 million in strategic initiatives
Commenced construction on a new hospital campus in the Jacksonville market
Acquired Bay Medical Center in Panama City immediately following Hurricane Michael
Opened four free standing emergency departments
Opened dedicated operating rooms in Studer Family Children’s Hospital
Launched Comprehensive Stroke Program in Jacksonville
Developed medical staff recruitment plan to add 240 employed providers over the next three years
Strategic development and execution led to an improvement in inpatient market share from prior year to current year
o Jacksonville: 18.8% to 19.2%
o Panama City: 35.7% to 37.1%
o Pensacola: 37.6% to 38.1%
o Mobile: 19.6% to 20.1%
Responsible for all aspects of strategic planning department across three hospitals throughout Northeast Florida
Successfully completed six strategic plans, which included $750 million in strategic initiatives
Opened new hospital in Jacksonville (Clay County)
Completed two facility expansions for recently opened Clay County hospital
Opened new Heart Pavilion
Expanded employed medical group by approximately 350 providers
Opened seven Health Centers (services include PCP, urgent care, lab and imaging)
Successfully launched a medical oncology practice with Mayo Clinic Jacksonville
Successfully improved Marketing & Communications by completing the following actions
o Launched an award-winning marketing and branding campaign, which included a multi-year TV and outdoor media campaign promoting a new tagline (“Above. Beyond. Because.”)
o Reorganized marketing department to expand utilization of digital media, enhance SOE and enhance relationships with local media
o Launched new website and developed numerous smart phone apps
Strategic development and execution led to growth in inpatient admissions by 30% between 2012 and 2018
Marketing actions allowed Ascension St. Vincent’s to lead the market in adverting recall rate and improve its brand positioning from #4 in the market to #2
Taught courses in the College of Business and Marketing, also the College of Health.
Relationship building and retention
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