Dave George
Marketing & Communications
Campton Hills,IL
It is never too late to be what you might have been.
George Eliot
Summary
Dynamic executive with expertise in marketing, sales, and business strategy. Proven ability to drive growth, optimize operations, and lead successful product launches. Skilled in digital marketing, brand management, and process improvement. A decisive leader known for problem-solving, adaptability, and delivering measurable results.
Work History
Business Owner/Operator
Dogtopia
01.2019 - Current
- Dog daycare, overnight boarding, and spa/grooming franchise
- Launched business within 9 months by scouting location, overseeing buildout, and developing operations.
- Scaled revenue to $1M+ over 18 quarters of continuous growth.
- Navigated COVID-19 closures & relaunch, ensuring business sustainability.
- Manage all operations, including marketing, sales, finance, HR, IT, and vendor relations.
- Lead a 20-person team running two shifts daily, 7 days a week.
- Successfully transitioned daily operations to General Manager leadership.
Director of Marketing Operations, Americas & EMEA
Honeywell International, Inc. - Honeywell Security
01.2018 - 01.2019
- Company Overview: $40B diversified technology and manufacturing company
- Managed cross-functional marketing teams across the Americas and EMEA.
- Led implementation of Salesforce, Marketo, Vimeo, Hootsuite, and WordPress to improve marketing automation.
- Increased revenue by 20% through targeted customer acquisition and qualification strategies.
- Developed high-impact marketing campaigns that drove sales and engagement.
Director, Marketing Communications Americas
Honeywell International, Inc. - Life Safety
12.2015 - 01.2018
- Implemented marketing automation platforms, revolutionizing lead generation and sales qualification.
- Shifted 70% of marketing budget to digital, increasing efficiency and reducing costs.
- Directed $8M+ marketing budget with a focus on ROI-driven initiatives.
- Spearheaded digital, e-commerce, and social media campaigns.
- Managed large-scale industry events with over 1,000 attendees across the Americas.
Director, Marketing Communications
Honeywell International, Inc. - System Sensor
01.2005 - 12.2015
- Integrated five business acquisitions representing nearly $2.5B in revenue.
- Built and led high-performing global teams across the Americas, EMEAI, and APAC.
- Launched multiple product and marketing campaigns, increasing brand visibility.
- Reduced print costs by 48% and transitioned 90% of collateral to digital formats.
- Managed a $3M+ communications budget, cutting costs by 22.6% while modernizing marketing.
Group Publisher
Penton Media
12.2001 - 12.2004
- Company Overview: $364M publisher of trade magazines, organizer of trade shows, and provider of online marketing services
- Led $7M P&L across print, digital, and event revenue streams.
- Achieved 6% revenue growth while the B2B ad industry declined by 16%.
- Developed a new lead generation program, increasing customer ROI and profitability.
- Reorganized sales territories and replaced 5 of 8 underperforming reps, improving revenue.
Associate Publisher / National Sales Manager / District Sales Manager
Penton Media
06.1995 - 12.2001
- Managed 13 sales & 2 marketing professionals, driving $13.5M revenue.
- Grew sales 30% over five years, launching five new products worth $1.9M.
- Promoted three times due to strong performance.
Senior Product Marketing Manager / Product Marketing Manager
Ideal Industries, Inc.
01.1991 - 06.1995
- Company Overview: Manufacturer of electrical, mechanical, and data communications connectors, tools, and supplies
- Managed 46% of company revenue & 55% of profits.
- Increased connector market share by 50% through targeted marketing programs.
- Led customer research that resulted in $3.5M revenue & $2.1M profits from new product launches.
Area Sales Manager
Ideal Industries, Inc.
06.1987 - 01.1991
- Grew sales by 18% in a competitive market.
- Managed 500+ end-users & 40 distributors across multiple territories.
- Top 10 Club – Sales Achievement Award Winner.
Education
Bachelor of Business Administration - Marketing
Executive Continuing Education - Marketing Management, Sales, Project Management
Skills
- Sales & Business Growth Strategies
- Marketing & Campaign Development
- Public Speaking & Communication
- Client Relationship Management
- Product Strategy & Execution
- Data-Driven Decision Making
- Team Leadership & Talent Development
- Entrepreneurial & Business Management
Timeline
Business Owner/Operator - Dogtopia
01.2019 - Current
Director of Marketing Operations, Americas & EMEA - Honeywell International, Inc. - Honeywell Security
01.2018 - 01.2019
Director, Marketing Communications Americas - Honeywell International, Inc. - Life Safety
12.2015 - 01.2018
Director, Marketing Communications - Honeywell International, Inc. - System Sensor
01.2005 - 12.2015
Group Publisher - Penton Media
12.2001 - 12.2004
Associate Publisher / National Sales Manager / District Sales Manager - Penton Media
06.1995 - 12.2001
Senior Product Marketing Manager / Product Marketing Manager - Ideal Industries, Inc.
01.1991 - 06.1995
Area Sales Manager - Ideal Industries, Inc.
06.1987 - 01.1991
Iowa State University - Bachelor of Business Administration, Marketing
University of Wisconsin - Executive Continuing Education, Marketing Management, Sales, Project Management
Awards
Silver Beaver Award - Scouting America's highest honor for volunteer service
Top 10 Club - Ideal Industries President's Club for Sales Excellence
Neal, ASBPE, and MAG Awards - Design and Editorial Excellence
Training
- Six Sigma Green Belt
- Honeywell Leadership Development Program
- Xerox Professional Selling Skills
- Karrass Institute – Negotiation
- Dale Carnegie – Leadership Mastery
Awards
Silver Beaver Award - Scouting America's highest honor for volunteer service
Top 10 Club - Ideal Industries President's Club for Sales Excellence
Neal, ASBPE, and MAG Awards - Design and Editorial Excellence
Overview
38
38
years of professional experience
Similar Profiles
Kaitlyn ChapmanKaitlyn Chapman
Assistant General Manager at DogtopiaAssistant General Manager at Dogtopia
McKenna ZajaMcKenna Zaja
Shift Leader/ Front Desk at DogtopiaShift Leader/ Front Desk at Dogtopia
Lea KimLea Kim
Key Holder at DogtopiaKey Holder at Dogtopia