David Schloss
Nyack,NY
Summary
Accomplished content marketing specialist and content development director with extensive experience as Editor-in-Chief and product reviewer, focusing on 3D printing, photography, smart home automation, and consumer electronics. Subject matter expert adept at crafting high-impact content across online, video, and print platforms, translating complex technical concepts into compelling narratives that educate and engage diverse audiences. Proven leadership in managing editorial teams and driving innovative content strategies while overseeing multiple publications, consistently upholding the highest standards of quality and editorial excellence. Expertise in team leadership and content optimization guarantees impactful results that resonate with target markets.
Overview
15
15
years of professional experience
Work History
Editor-in-Chief
Imaging Resource
Nyack, New York
01.2025 - Current
- Direct all editorial operations and content creation for Imaging Resource, one of photography's longest-running and most respected independent review publications, producing comprehensive product reviews, buyer's guides, and video content across photography and imaging technology.
- Orchestrated the publication's successful relaunch following acquisition from bankruptcy, managing site redesign, team development, and content strategy to reestablish the platform's editorial authority.
- Led complete site modernization from legacy 1990s-era platform, managing design direction, content migration, freelance team coordination, and evergreen content curation, resulting in successful October 2025 relaunch.
- Drove substantial audience growth, increasing monthly active users by 135% from 199k at launch to 467k, while achieving first-page search rankings for key product categories despite two-year site dormancy.
- Produced more than 100 comprehensive product reviews, buyer's guides, and feature articles across cameras, lenses, video equipment, creator gear, storage, and computing, establishing editorial authority in photography and imaging technology.
- Developed integrated YouTube content strategy, creating 43 technical review videos with testing, scripting, filming, and post-production, growing channel views 71% year-over-year (164k to 280k views).
- Manage team of five freelance contributors while directing all editorial operations including content calendar development, product testing protocols, and cross-publication content strategy with sister publication Outdoor Photographer.
- Cultivate and maintain strategic relationships with all major photography manufacturers and specialty brands, representing the publication at industry trade shows, press briefings, and product launches while securing early access to technology for comprehensive review coverage.
- Implemented streamlined review processes, improving efficiency in content creation and editing workflows.
- Manage a team of five freelance contributors while directing all editorial operations, including content calendar development, product testing protocols, and cross-publication content strategy with sister publication Outdoor Photographer.
YouTube Content Creator, Producer
Dave Tries This YouTube Channel
Nyack, New York
09.2022 - Current
- Develop, manage, and host an established technology-focused YouTube channel delivering impartial, in-depth product reviews across 3D printing, photography, smart home, and consumer technology.
- Built audience of 27.6k subscribers and 2.7M lifetime views, establishing authority as a key opinion leader (KOL) through data-driven content strategy and authentic product testing.
- Manage end-to-end content production including product testing, script development, on-camera hosting, video editing, channel optimization, and community engagement across more than 100 long-form videos and 100 shorts.
- Operated production-scale 3D print farm (Dave Prints This) validating reviewed equipment in real-world production environments, creating both self-designed and licensed products while developing hands-on expertise in 3D workflows from modeling to post-processing.
- Achieved 42% search-driven traffic through strategic SEO optimization, including keyword research, competitive analysis, and performance analytics, demonstrating strong organic discovery and audience alignment.
- Established strategic partnerships with leading technology brands including Bambu Lab, Elegoo, Creality, Anycubic, Sony, Nikon, Canon, Fujifilm, Eufy, TP-Link, and Asus, managing brand collaborations for both organic and sponsored content development.
- Translate complex technical concepts into accessible, engaging narratives tailored to target audience expertise levels, balancing technical accuracy with viewer comprehension across diverse product categories.
- Build and maintain relationships with PR teams and media relations departments across multiple technology verticals, evaluating partnership opportunities and managing ongoing brand collaborations.
- Collaborated with brands to create sponsored content aligned with channel vision.
- Established efficient workflows for video production process including scripting, filming, editing, thumbnail design, uploading, optimizing metadata.
- Established efficient workflows for the video production process, including scripting, filming, editing, thumbnail design, uploading, and optimizing metadata.metadata.data.
- Develop original content through social listening and independent sources.
Vice President
PixelShift, LLC
Waynesboro, West Virginia
01.2018 - 01.2022
- Co-founded and led agency of record for Sony's Alpha camera, Xperia smartphone, and Airpeak drone divisions, orchestrating comprehensive media strategy and content enablement programs to drive product awareness and authentic storytelling across 200+ media outlets and influencer channels.
- Developed educational content ecosystem including product guides, tutorial materials, reviewer guides, and technical documentation, translating complex product features into accessible narratives for media and influencer audiences.
- Developed product launch messaging and positioning by collaborating with product management, engineering teams in Japan, and US marketing teams to craft narratives that drove product awareness and media engagement.
- Produced comprehensive market analysis reports before and after product launches, analyzing media sentiment, competitive positioning, and audience reception to inform product strategy and future messaging.
- Managed media enablement programs supporting authentic content creation across dozens of product launches, driving tens of millions of impressions while maintaining editorial integrity and brand accuracy.
- Collaborated with Japanese engineering teams and US media outlets, creating detailed reports that gathered media feedback and translated technical insights to inform product development.
- Orchestrated end-to-end media operations managing relationships with 200+ outlets while discovering and onboarding 50+ new channels, coordinating product loan logistics, executing press briefings (both virtual and in-person), managing media relations at Sony-branded events, and developing targeted press experiences to showcase specific product capabilities in real-world contexts.
- Spearheaded outreach initiatives engaging 200+ media outlets, photographers, videographers, and tech influencers to amplify client messaging and secure strategic partnerships.
- Oversaw budget management, ensuring alignment with organizational financial goals and resource allocation.
- Conducted market analysis to identify trends, informing strategic planning and business development efforts.
- Established performance metrics to evaluate project outcomes and ensure alignment with corporate objectives.
Editor-in-Chief
Digital Photo Pro, Digital Photo, HDVideoPro Magazines
Braintree, Massachusetts
01.2015 - 01.2018
- Led editorial direction, content creation, and operations for three leading photography magazines and their digital properties, producing high-value content while managing freelance teams and driving production efficiency improvements.
- Led editorial production of more than 50 issues across three premier photography/video titles, personally creating substantial content for each issue and accompanying web properties including product reviews, feature articles, and buyer guides, while managing editorial quality across all publications.
- Managed freelance team of dozen+ contributors, coordinating content assignments, photography, and editorial workflows across three publications and their digital platforms.
- Streamlined production workflows reducing timelines by 20% and costs by 10% through process optimization, improved freelance management, and technology implementation.
- Directed comprehensive UI/UX redesigns of three magazines and digital properties, enabling new revenue opportunities including video advertising capabilities and premium ad formats through quarterly buyer's guide restructuring.
- Served as primary relationship manager for all manufacturer partnerships, coordinating product access, technical briefings, and early review opportunities to maintain competitive editorial advantage.
Content Development Director
Madavor Media
Braintree, Massachusetts
01.2015 - 01.2018
- Directed comprehensive content strategy and development across 12 publications spanning four content divisions, establishing editorial standards and driving strategic initiatives to enhance competitive positioning and revenue growth.
- Established editorial and quality control protocols ensuring content accuracy and stylistic integrity across all publications and digital properties.
- Determined editorial direction, content planning, budgeting, and design goals to drive magazine and digital property growth across the entire division.
- Designed and launched member-subscription program for photography division, creating new recurring revenue stream and enhancing reader engagement and loyalty.
- Coordinated advertising team efforts and contributor management for sponsored content development across all divisions.
- Analyzed market trends to identify new opportunities for growth and strategic partnerships.
- Designed and launched a member-subscription program for the photography division, creating a new recurring revenue stream and enhancing reader engagement and loyalty.loyalty.yalty.
Technology Editor
Outdoor Photographer Magazine
Santa Monica
01.2011 - 01.2015
- Led technical content editing and writing for an award-winning photographic and conservation magazine.
- Conducted comprehensive reviews and editing of photographic and technology products and reported on changing industry trends.
- Attended all trade shows, press events, conferences, and educational programs as the official representative of the publication.
Education
Bachelor of Arts - Graphic Design
School of Visual Arts
New York, NY06-1997
Bachelor of Science - Business Administration And Management
Fairliegh Dickinson University
Rutherford, NJ06-1993
Skills
- Content creation
- Content strategy creation
- SEO
- Multimedia storytelling
- Audience engagement
- Analytics interpretation
- Collaborative mindset
- Writing skills
- Digital media proficiency
- Content editing
- Budget oversight
- Brand consistency
Accomplishments
- Orchestrated the successful relaunch of Imaging Resource from bankruptcy and led comprehensive redesigns of five publications (two magazines and three websites), achieving 135% traffic growth and enabling new revenue streams, including video advertising and premium ad formats.
- Orchestrated the successful relaunch of Imaging Resource from bankruptcy and led comprehensive redesigns of five publications (two magazines and three websites), achieving 135% traffic growth and enabling new revenue streams, including video advertising and premium ad formats.
- Launched Dave Tries This YouTube channel, growing to 27.6k subscribers and 2.7M lifetime views with 42% search-driven traffic through strategic SEO optimization
- Operated production-scale 3D print farm business operation, selling custom-designed and licensed products.
- Established strategic partnerships with leading technology brands across 3D printing, photography, and smart home verticals.
Section name
- For a complete list of publications, writing samples, and publication samples, please visit davidschloss.fyi
- The Dave Tries This YouTube channel is available on YouTube.com/@davetriesthis
Timeline
Editor-in-Chief
Imaging Resource
01.2025 - Current
YouTube Content Creator, Producer
Dave Tries This YouTube Channel
09.2022 - Current
Vice President
PixelShift, LLC
01.2018 - 01.2022
Editor-in-Chief
Digital Photo Pro, Digital Photo, HDVideoPro Magazines
01.2015 - 01.2018
Content Development Director
Madavor Media
01.2015 - 01.2018
Technology Editor
Outdoor Photographer Magazine
01.2011 - 01.2015
Bachelor of Arts - Graphic Design
School of Visual Arts
Bachelor of Science - Business Administration And Management
Fairliegh Dickinson University