Davis Ackmann
Minneapolis,MN
Summary
Self-starter with strong work ethic, excellent communication skills, and aptitude for thinking both creatively and analytically. Quick learner and comfortable working in a fast paced and demanding environment.
Overview
10
10
years of professional experience
Work History
Business Development & Marketing
PivotPoint ActionCOACH
08.2022 - 06.2023
- Continually maintained and improved company's reputation and positive image in markets served.
- Developed and nurtured extensive professional networks, fostering valuable connections to drive business growth and opportunities.
- Secured long-term accounts by recommending strategies to promote and highlight the many benefits of working with a business coach.
- Managed and coordinated successful events, ensuring seamless execution and memorable experiences.
Digital Strategist
Irish Titan
01.2021 - 06.2022
- Lead clients in developing an understanding of their businesses, their customers, and their goals, including conducting Discovery Workshops, Strategy Sessions, and Monthly Round Tables.
- Created and ran effective paid search campaigns across multiple platforms including Google, Facebook, Amazon and Walmart.
- Consistently, concisely and accurately reported ROI and other key performance metrics to help clients understand ongoing strategic efforts and its impact to their business.
- Identified and executed email marketing strategies, utilizing segmentation, personalization, and other tactics.
Ecommerce Specialist
Velocity Tech Solutions
05.2020 - 01.2021
- Responsible for analyzing industry and competitor trends to identify effective ways to improve product listings and over all web presence.
- Leveraged Google Analytics and AB testing to monitor effectiveness of online marketing strategies, website content and user experience.
- Designed and implemented marketing campaigns across email, social media and paid search.
Ecommerce Manager
30 Watt
10.2013 - 10.2019
- Lead the development of numerous websites for multiple brands under the 30 Watt umbrella. Full range of website development experience, from creating sites via platforms like Shopify, to working with world class developers building a highly customized website from scratch.
- Responsible for ideating and implementing the launch strategy of over 100 products on the Amazon Marketplace, including keyword research, market analysis, optimized product listings, comprehensive email/social media/PPC marketing campaigns, and post launch analysis/optimization throughout the product lifecycle.
- Played a major role in developing and implementing comprehensive marketing campaigns for multiple brands, including Prank-O, Drink Wisconsinbly, Sudski/Sipski, Awkward Family Photos, and Someecards.
- Entrusted with all E-commerce forecasting and product purchasing decisions. Built a custom forecasting tool utilized company-wide for product purchasing.
- Accountable for Amazon disputes regarding counterfeit/fraudulent product listings, some cases to the point of litigation.
- Responsible for weekly, monthly, quarterly and yearly sales/analytical reporting to the executive team.
Education
BBA - Retail Marketing Analytics
University of Minnesota - Duluth
Duluth, MN12.2012
Skills
- Amazon Seller Central: 1P, 3P, FBA, Brand Registry
- Google Marketing Platform: Analytics, Ads, Tag Manager, Data Studio, Optimize
- Microsoft Office Suite
- Shopify, Bigcommerce, Magento, Wordpress, WooCommerce
- Social Media Marketing: Facebook, Instagram, Pinterest
- Email Marketing: Mailchimp, Klaviyo, Dotdigital
- SEO: Keyword research, content creation, link strategy, technical SEO
- Certified Business Coach
Timeline
Business Development & Marketing
PivotPoint ActionCOACH
08.2022 - 06.2023
Digital Strategist
Irish Titan
01.2021 - 06.2022
Ecommerce Specialist
Velocity Tech Solutions
05.2020 - 01.2021
Ecommerce Manager
30 Watt
10.2013 - 10.2019
BBA - Retail Marketing Analytics
University of Minnesota - Duluth
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