Dawan McAdams

• Develop and execute brand plans for the Surgical Reconstruction franchise managing four products representing +$25M in annual revenue
• Executed commercialization of NeuraGen® 3D, new innovation in the regenerative medicine space
• Managed all elements of product launch and commercial readiness, including development and execution of go-to-market plans and pricing strategy
• Implemented "Pivot to Digital" strategy driving qualified traffic through high-impact digital initiatives increasing MQLs by 220%
• Track, analyze and report out on KPIs and campaign metrics monthly to Senior Management
• Maximize sales enablement by enhancing training and developing support tools for field sales

A full-service marketing agency that leverages expertise in the consumer goods industry to reimagine healthcare marketing.

• Provided support on marketing campaigns and projects from creative concept planning to completion for clients
• Collaborated with brand management teams to assess brand/market situation and develop effective campaigns
• Managed creation of marketing collateral and digital assets
• Implemented lead generation strategies which produced quality leads; 55% resulting in new business

PRODUCT MANAGER - CONTRAST MEDIA CT/X-Ray Sept. 2016 - June 2018

• Product owner of company's flagship brand ISOVUE® +$195m franchise
• Managed franchise to 5% growth YOY and increased share in a mature market
• Created successful marketing plans and initiatives capitalizing on market dynamics, increasing brand awareness and profitability
• Supported US sales, engaging in activities aimed at converting or retaining key customers. Developed communication plans regarding brand strategies, product launches and other key initiatives
• Developed distinct positioning strategies for product variations and brand extensions
• Successfully managed North American product life cycle to mitigate impact of product supply shortages

PRODUCT MANAGER - Barium/CTC Feb 2016- May 2017

• Created and implemented go-to-market plan and managed launch of Protocol Touch® next generation device for CT Colonography
• Responsible for product vision, strategy and roadmap for oral contrast/accessory medical devices portfolio
• Provided product training for sales, applications team and Professional Services

• Developed new business territory from ground up; selling portfolio of diagnostic laboratory services to physicians and outpatient clinics
• Implemented marketing initiatives that built client base, securing 10 lab sites within first 6 months
• Consistently achieved budgeted revenue targets through comprehensive business development and marketing strategies
• Maintained sales and managed staffing levels at 15 profitable satellite labs

• Executed all product marketing efforts within laparoscopic and bariatric device; including strategy, content development and branding
• Championed re-launch of corporate website increasing qualified traffic by +300% and +400% increase in online conversions
• Led strategy development for brand landing pages which increased time-on-site engagement by 350% and inbound lead generation
• Developed SEO strategy resulting in improved organic rankings to Google front page, strengthened in-bound marketing and brand awareness

• Sold leading clinical urology and wound care products and business solutions in home health sector
• Managed NYC metro region achieving $10M in sales annually and ranking #1 sales volume in nation
• Established and nurtured strategic partnerships with key physicians, hospitals, SNFs to facilitate growth and retention
• Coached hospital sales reps on products specifications and selling techniques to help identify and close new opportunities

• Implemented high impact territory management, sales strategies and relationship building with key physician practices, pharmacies, community organizations to successfully market and sell Medicare Advantage plans
• Visited key customers repeatedly to promote retention and relationships
• Ranked #1 in client retention 2007-2008
• Wellcare, Inc. Sales Yield award 2007-2008
• Cultivated new leads through application of [Type] and [Type] strategies