Summary
Overview
Work History
Education
Skills
Affiliations
Certification
Timeline
Generic

Dawn Berry-Etheridged

Riverview,FL

Summary

Results-oriented Territory Manager with extensive experience in driving sales growth through strategic planning and effective operational revamps. Demonstrated ability to manage customer relationships and lead high-performing sales teams, resulting in substantial increases in client base and revenue. Recognized for strong problem-solving skills and a commitment to achieving territory objectives through innovative solutions.

Overview

1
1
Certification

Work History

Territory Manager

Steak N Shake
Riverview, FL
  • Identified improvement opportunities and growth areas by systematically assessing territory data.
  • Facilitated staff development by assessing performance metrics and offering improvement strategies.
  • Established relationships with key customers, vendors, and distributors in the area.
  • Stayed current on competitor sales, prices and products.
  • Participated in trade shows and industry events to represent the company and gather market insights.
  • Provided training and support to team members on product knowledge, sales techniques, and customer service best practices.
  • Planned travel schedule for visiting stores within assigned territory on a regular basis.

Franchise Owner/Operator

Steak N Shake
  • Oversaw a workforce of 40, ensuring consistent leadership and assistance.
  • Directed budgeting processes to maintain corporate financial stability.
  • Enhanced online visibility by optimizing presence on social platforms.
  • Ensured customer satisfaction by delivering exceptional service.
  • Implemented quality control processes to ensure consistent product/service excellence.
  • Utilized data analytics tools to monitor business performance.
  • Delivered consistent performance evaluations, fostering opportunities for employee development.

General Manager (GM)

Total Wine & More
  • Coordinated workflows among 40+ employees to ensure consistent efficiency.
  • Designed and applied methods to raise customer satisfaction, resulting in a 42% improvement in positive reviews.
  • Oversaw budget and controlled expenses, consistently attaining financial goals.
  • Supervised inventory control, reducing surplus.
  • Conducted employee training programs to upgrade skills and knowledge, boosting performance metrics.
  • Cultivated productive partnerships with suppliers to ensure seamless operations.
  • Established protocols ensuring standard compliance.
  • Performed ongoing assessments of employee performance, delivering constructive feedback for growth.
  • Enhanced quality control measures to ensure consistent product and service standards.
  • Maintained high levels of customer satisfaction by quickly resolving complaints.
  • Spearheaded client interaction for notable customers, ensuring prompt and effective satisfaction.
  • Optimized profit margins by crafting targeted pricing initiatives.
  • Utilized social channels to boost brand presence and drive customer engagement.
  • Met sales goals for multiple quarters and years in succession.
  • Boosted engagement by designing recognition and reward initiatives.

District Sales Manager

Prestige Portraits
Binghamton, NY
  • Led a team of 45 sales representatives across various territories, consistently exceeding monthly and quarterly sales targets.
  • Implemented targeted sales initiatives that boosted district revenue by 34% over the previous year.
  • Delivered targeted coaching to strengthen product understanding and closing skills.
  • Identified areas for growth by analyzing competitor movements and market dynamics.
  • Provided necessary guidance after assessing team members' performance.
  • Facilitated weekly district meetings to clarify objectives, present performance updates, and tackle challenges.
  • Oversaw district budget allocation to optimize sales initiatives.
  • Set clear objectives and helped team members develop plans to achieve quotas.
  • Maintained relationships with key accounts within the district in order to facilitate repeat business opportunities.
  • Hired and motivated high-performing sales team.
  • Conducted regular meetings with sales staff to review progress against goals.

General Manager

Best Western
Sayre, PA
  • Managed total hotel functions such as front desk services, housekeeping duties, culinary offerings, promotional activities, and upkeep.
  • Spearheaded hotel room refurbishment, finalizing project below expenses and before deadline.
  • Forged solid vendor partnerships and secured beneficial contracts.
  • Facilitated team development programs aimed at improving service standards, leading to a measurable increase of 26% in positive guest feedback.
  • Developed targeted promotional strategies, driving a notable 32% growth in bookings within key demographics.
  • Addressed issues highlighted by guests through prompt responses.
  • Executed staffing strategies for crucial hotel vacancies to uphold a proficient workforce.
  • Consistently identified cost reduction opportunities through financial report analysis.
  • Enhanced workplace morale through strategic communication techniques.
  • Ensured adherence to health codes, safety regulations, and licensing standards.
  • Coordinated with event planners to ensure seamless execution of conferences, weddings, and banquets.
  • Directed preparation of yearly budgets to achieve or surpass profit expectations.
  • Built collaborative relationships with local entities for increased hotel recognition.
  • Worked alongside maintenance staff to assure efficient repairs and regular maintenance tasks.

Education

Associate of Arts - Business Management

Corning Community College
NY
06-1999

Certification - Photography

New York Institute of Technology
Old Westbury, NY
05-1998

License - Certified Nursing Assistant

Tioga Nursing Facility
NY
04-1995

Licensed - Med Tech

Tioga Nursing Facility
NY
06-1994

License - Cosmetology

Northern Tier Career Center
Pennsylvania Furnace, PA
06-1993

Skills

  • Labor Expense Evaluation
  • Cost Management
  • Financial Expenditure Tracking
  • Pricing Strategy Development
  • Conflict Management
  • Client Acquisition Expertise
  • Market Trend Forecasting
  • Recruiting
  • Payroll Management
  • Team Management
  • Sales Management
  • Training & Development
  • Sales Support
  • Upselling and cross selling
  • Goal setting
  • Lead prospecting
  • Team collaboration and leadership
  • Product promotion
  • Product demonstrations
  • Beauty product demonstration
  • Price structuring
  • Brand promotion

Affiliations

  • 1990-1993 Burger King {Shift Manager}
  • 1994-1998 Wendys {Assistant Manager}
  • Black Diamond Inn/Best Western {GM}
  • Klip Joint (Cosmetologist, Massage Therapist}
  • Daily Grind {Owner, Cafe for over 10 years}
  • Body Works Chiropractic {Billing and Insurance Claims}
  • Sayre House {Med Tech, CNA}
  • Barnes & Noble {District Manager}
  • Goldwell/Paul Mitchell {Sales Manager}
  • Kelley Services {Recruiting and Placement Manager)
  • Dandy Mini Mart {District Manager}

Certification

  • Certified Nursing Assistant
  • Licensed Cosmetologist
  • Certified Med Tech
  • Holistic Medication Certification
  • Naturopathy Certification
  • CBD Coach Certification
  • Lifecoach Certification
  • Nutrition Coach Certification
  • Youth Mental Health Certification

Timeline

Territory Manager

Steak N Shake

Franchise Owner/Operator

Steak N Shake

General Manager (GM)

Total Wine & More

District Sales Manager

Prestige Portraits

General Manager

Best Western

Associate of Arts - Business Management

Corning Community College

Certification - Photography

New York Institute of Technology

License - Certified Nursing Assistant

Tioga Nursing Facility

Licensed - Med Tech

Tioga Nursing Facility

License - Cosmetology

Northern Tier Career Center

Similar Profiles

CREATE PROFILE
Dawn Berry-Etheridged