Dawn Davidson
Austin,TX
Summary
An innovative marketing leader focused on delivering exceptional marketing campaigns, content, and collateral based on established and innovative strategies. Data-driven, results-oriented, and collaborative professional bringing expertise in brand management content strategy and digital and traditional marketing.
Overview
25
25
years of professional experience
Work History
Senior Director of Marketing & Communications
Goodwill Central Texas
11.2021 - Current
- Lead all marketing and communications efforts for a social enterprise that provides job training, employment placement services, and community-based programs for individuals facing barriers to employment, as well as more traditional retail marketing for our 40+ retail stores.
- Optimized the digital experience by completely rebuilding the website our site from the ground-up.
- Oversaw the development and execution of a comprehensive social media engagement strategy that resulted in 200%+ in user engagement .
- Conducted market research to identify new opportunities and target markets.
Content Marketing Manager
ZenBusiness
02.2021 - 11.2021
- Executed an SEO-driven content strategy to increase brand awareness, drive organic traffic growth, generate leads, and outrank competitor content.
- Streamlined editorial processes by developing a centralized content calendar for better coordination among team members.
- Collaborated with cross-functional teams to develop comprehensive content guidelines and policies.
- Managed a team of content creators, ensuring timely delivery of high-quality materials that aligned with brand guidelines.
Director of Content Marketing
World Education Services
05.2016 - 07.2020
- Optimized digital marketing efforts for increased online presence and customer engagement.
- Boosted brand awareness by developing and implementing strategic marketing campaigns.
- Managed the development and execution of a content marketing strategy driven by retention, loyalty, advocacy, and revenue goals.
- Collaborated across functions and silos to deliver an effective content marketing strategy and editorial plan to improve the customer experience and meet the business and mission objectives at the lowest possible cost.
Senior Editor
Dell
08.2009 - 10.2014
- Managed cross-functional teams of SMEs, writers, editors, and design teams to develop content for a quarterly magazine, ensuring clarity and adherence to style guidelines.
- Managed multiple projects simultaneously, ensuring timely delivery of high-quality editorial work.
- Implemented analytics tracking tools to measure content performance and optimize future strategies.
- Proofread, edited and evaluated final copy to verify content aligned with established guidelines.
- Trained contributors, editors, associates and designers on expectations, processes and organization style guidelines.
Content Services Manager
Thomson NETg
01.2000 - 02.2006
- Developed all aspects of e-learning programs for Fortune 500 clients.
- Acted as a liaison between clients and internal teams during project execution phases guaranteeing clear communication lines were open throughout entire project lifecycles.
- Oversaw budgeting and financial planning for service department, achieving cost savings through streamlined operations and optimized resource utilization.
- Worked with publishers, literary agents, authors, and editors to produce best-selling technical book titles, training materials, and articles for the web and print.
Skills
- Data-driven decision-making
- Strategic Planning
- Creative Direction
- Media Planning
- Influencer Marketing
- Staff Management
- Content Strategy
- International Marketing
- Business development support
- Marketing Analytics
- Partnership Development
- Advertising Campaign Development & Management
Timeline
Senior Director of Marketing & Communications
Goodwill Central Texas
11.2021 - Current
Content Marketing Manager
ZenBusiness
02.2021 - 11.2021
Director of Content Marketing
World Education Services
05.2016 - 07.2020
Senior Editor
Dell
08.2009 - 10.2014
Content Services Manager
Thomson NETg
01.2000 - 02.2006
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