Dawn Gerold

• Led and implemented a complete restructure of our two-sided business model, increasing efficiency and improving outcomes while saving ~$500k in company expenses.
• Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
• Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
• Established a culture of continuous improvement by fostering open communication channels and empowering employees to voice their ideas.
• Implemented innovative solutions to solve complex problems, resulting in increased productivity and streamlined operations.
• Oversaw day-to-day operations of the entire Outreach and Intake team.
• Collaborated with all departments, both in the Outreach department and throughout the entire Agency, to identify deficiencies and implement new processes and SOPs company-wide.

Experienced Gestational Carrier responsible for guiding prospective surrogates through a highly detailed
screening process including medical record review, medical insurance review, profile creation, and surrogacy
process education. Applying extensive knowledge of ASRM standards within agency standards with discretion.

• Participated in weekly leadership meetings.
• Managed and trained new Intake Coordinators.
• Collaborated with department heads and ownership to identify issues and implement new strategies and processes.
• Conducted intake calls with prospective surrogates, educating them on surrogacy while obtaining application criteria to determine if qualified.
• Requested and reviewed medical records following HIPAA guidelines.
• Submitted prospective surrogate's files to fertility clinics based on each clinic's specific criteria.
• Maintained detailed and meaningful communication with 50+ prospective surrogates while guiding them
  through the screening process, answering all questions as they arise.
• Requested, received and tracked all documentation from prospective surrogates to
  complete/create detailed profiles utilizing Orchid software.
• Advocated for surrogates in agency meetings and policy review.

• Addressed patient concerns promptly and professionally, demonstrating empathy and excellent problem-solving skills.
• Managed daily practice operations to optimize appointment scheduling, patient records management and billing functions.
• Ordered all office supplies and kept check on inventory levels.
• Facilitated communication between staff members, fostering a collaborative work environment that improved overall team performance.
• Personnel manager: hired and managed all staff including doctors, front office staff and audiology students.
• Marketing manager: assisted in the development, implementation and tracking of multiple marketing campaigns, both through social media and traditional media outlets.
• Non-profit management: assisted patients in determining if they qualify for devices through our non-profit
  Hearing the Call Twin Cities. Managed donations and non-profit reporting.
• Financing liaison/manager: assisted patients in applying for financing options as well as writing and delivering
  lease contracts.

• Addressed patient concerns promptly and professionally, demonstrating empathy and excellent problem-solving skills.
• Managed daily practice operations to optimize appointment scheduling, patient records management and billing functions.
• Facilitated communication between staff members, fostering a collaborative work environment that improved overall team performance.
• Evaluated practice workflows regularly to identify areas for improvement and implement necessary changes efficiently.
• Oversaw the hiring process for new employees, selecting candidates who aligned with the practice's mission and values.
• Led the purchase, installation and implementation of new EHR software.
• Website/logo development: Spearheaded the development of all new company branding through new logo
  and website development.