Dawn Jenks
Verona,NJ
Summary
Results-driven copywriter with a decade of experience converting casual browsers into loyal customers. Proponent of SEO keyword integration to optimize click rates. Dedicated to building brand image through the creation of engaging copy.
Overview
24
24
years of professional experience
Work History
Copywriter
Always Write
02.2015 - Current
- Contracted by agencies and brands to create unique, compelling, high-converting copy for all types of deliverables
- Copywriting specialties include product descriptions, website content, blog articles, email campaigns, social media posts, landing pages, and more
- Content created for Health, Beauty, Food, Fashion, Technology, Real Estate, Finance, CPG, and B2B brands
- Present and past clients include Samsung, Disney, Forever 21, Plus Plastic Surgery, L'anza Hair Care, and many other brands, big and small
- Customize brand messages to reach and capture target audience interest and drive engagement
- Improve search result rankings with targeted SEO strategies
- Research industry trends and customer preferences to inform copywriting efforts
- Improve click conversion rates with strategic creation of paid ads and social media posts
- Collaborate with project managers and graphic designer to enhance content
- Research and write informative articles on broad range of consumer and B2B topics
Founder & CEO
DWJ Products, LLC
11.2014 - 02.2020
- Developed own brand of premium baby products, Nursery Necessities
- Conducted product research, liaised with suppliers/manufacturers, handled product design, inventory management, accounting, website management, marketing, advertising, public relations, social media, and customer service
- Created all written sales, marketing, and public relations materials to grow customer base and drive sales
- Conducted target market research to scope out industry competition and identify advantageous trends
- Created and monitored promotional approaches to increase sales and profit levels
Public Relations Consultant
Newsmaker Group
06.2015 - 12.2015
- Served as independent PR Consultant on projects for clients including the American Board of Trial Attorneys (ABOTA) and their "Save Our Juries" awareness program, and Transfast, cross-border payment solutions provider
- Obtained media coverage for clients in top-tier outlets, created written materials, and developed media lists
Public Relations Vice President
M. Silver Associates
09.2005 - 12.2010
- Served as lead on client accounts including the Cruise Lines International Association (CLIA), Jumeirah Hotel Group, Aruba Tourism Authority, Emirates Airlines and The Residences at The Ritz-Carlton, Grand Cayman
- Managed teams of four to six employees on each account
- Created and executed strategic public relations campaigns and crisis communication plans
- Successfully managed client budgets, including budget for firm's largest account
- Developed social media campaigns designed to bring awareness to client brands
- Secured new business opportunities and was responsible for growing current client programs
Vice President
Rubenstein Public Relations
11.2004 - 06.2005
- Served as main client contact and responsible for ongoing media coverage of the following clients: Time Warner Center, Mikimoto, and the Miss Universe Organization
Account Supervisor
Weber Shandwick
08.2001 - 11.2004
- Managed day-to-day activities and account planning for clients such as The Bahamas Ministry of Tourism, Canadian Tourism Commission, Virgin Airways, Avis, and Budget Rent A Car
- Handled event planning for large-scale media and consumer events
- Placed travel feature stories in top-tier consumer and trade publications and secured major television shoots and live remotes from client destinations
Senior Account Executive
Bender/Helper Impact
01.2000 - 07.2001
- Clients included entertainment, technology and consumer accounts, including Universal Interactive Studios and PhotoPoint
- Prepared all press materials and successfully placed clients in top-tier media outlets
- Secured new business opportunities for the agency
Public Relations Account Executive
GCI Group
03.1999 - 01.2000
- Assisted in management of the following accounts: Albertson's Supermarkets, SkyMall, Smith + Noble
- Pitched story ideas to national, local, trade, print and broadcast media
- Researched and secured speaking opportunities for clients
Education
Bachelor of Arts - Communications
State University of New York At Albany
Albany, NYSkills
- Quality Deliverables
- Copywriting
- Adaptability and Flexibility
- Dependability and Cooperation
- Unique Content Creation
- Research Writing
- Social Media Content Writing
- Messaging Strategy
- Email Marketing
- Blog Posts
- Copy Editing
- SEO Principles
- Website Copy
Timeline
Public Relations Consultant
Newsmaker Group
06.2015 - 12.2015
Copywriter
Always Write
02.2015 - Current
Founder & CEO
DWJ Products, LLC
11.2014 - 02.2020
Public Relations Vice President
M. Silver Associates
09.2005 - 12.2010
Vice President
Rubenstein Public Relations
11.2004 - 06.2005
Account Supervisor
Weber Shandwick
08.2001 - 11.2004
Senior Account Executive
Bender/Helper Impact
01.2000 - 07.2001
Public Relations Account Executive
GCI Group
03.1999 - 01.2000
Bachelor of Arts - Communications
State University of New York At Albany