Dawn Mitchell
Douglasville,GA
Summary
Compassionate, service-driven sales and marketing professional with 10+ years of experience building meaningful relationships, driving revenue and delivering exceptional customer experiences. Known for empathic communication, deep listening, and guiding individuals and families through important decisions with patience and care. Strong track record in sales, community engagement, customer success, and consultative relationship-building. Adept at creating marketing strategies and materials, hosting events, nurturing referral partnerships, and maintaining accurate CRM records.
Overview
2026
2026
years of professional experience
Work History
Business Owner- Beauty Service & Retail
Temple Hair Wear Douglasville
2016 - Current
- Built a loyal customer base by providing compassionate, personalized service and exceptional care.
- Successfully launched and assisted operating 2 locations with annual sales revenue of $600,000.
- Developed and executed social media marketing campaigns and created referral programs exceeding annual sales targets by 25% year over year.
- Managed all sales processes; prospecting, consultations, needs assessments, follow-ups, converting prospects into buyers and maintaining long-term relationships.
- Maintained detailed client records, tracked communications, and ensured a seamless service experience.
Personal Lines Insurance Sales Agent
Allstate-Marques Holloway Agency
07.2019 - 01.2020
- Consistently exceeded sales targets through relationship-based selling, effective cross-selling and upselling strategies increasing customer retention by 60%.
- Assisted in developing marketing materials and campaigns that effectively communicated the value of personal lines insurance products to prospective and existing clients.
- Served as a trusted advisor to clients, offering guidance on complex insurance concepts and recommended suitable products based on their needs.
- Delivered educational presentations on insurance products, helping clients make informed decisions about their coverage needs reducing churn by 30%.
Customer Care Advocate
Purchasing Power
06.2015 - 12.2016
- Managed and owned high-level customer escalation cases with professionalism, empathy and exceptional listening skills.
- Established trust quickly with customers by addressing serious service failure issues through open lines of communication, identifying root cause of issues and dedicated follow up.
- Lead targeted project to reduce active cases, resulting in 50% case resolution within 30 days.
- Worked cross functionally with internal teams and external vendors to deliver accurate information and increase seamless service experiences reducing BBB claims by 70%.
Retail Sales Associate
AT&T Mobility
01.2008 - 09.2012
- Consistently exceeded monthly sales goals through consultive selling, properly educating customers and unwavering dedication to customer satisfaction.
- Led store focus project to increase annual audit; increased score from 67% to 93% by identifying opportunities and implementing new procedures.
- Promoted special offers and events by engaging with customers on the sales floor, driving awareness of promotions and boosting sales conversion rates.
- Maintained average customer satisfaction score of 96%, highest in sales market.
Education
Bachelor of Science - Business Management
Daytona State College
Daytona Beach, FL08-2012
Skills
- Relationship Based Sales & Consultative Selling
- Marketing Creativity & Event Planning
- Social Media Management and Ad creation
- High Emotional Intelligence
- Compassion, Empathy & Service Excellence
- Problem Solving Under Pressure
- Community Outreach and Networking
- Strong Follow Up & Pipeline Organization
- Referral Partner Development
- Goal Oriented with Entrepreneurial Personality
- Multicultural & Interpersonal Communication
- CRM Management & Sales Tracking
Timeline
Personal Lines Insurance Sales Agent
Allstate-Marques Holloway Agency
07.2019 - 01.2020
Customer Care Advocate
Purchasing Power
06.2015 - 12.2016
Retail Sales Associate
AT&T Mobility
01.2008 - 09.2012
Business Owner- Beauty Service & Retail
Temple Hair Wear Douglasville
2016 - Current
Bachelor of Science - Business Management
Daytona State College