DAWN PERRONE
Columbia,NJ
Summary
Dynamic and driven - seasoned Certified Meeting Professional with over twenty years of experience. Team oriented and self-motivated with demonstrated leadership and managerial insight. Accomplished in organizational development and maintaining client relationships through focused attention to detail, team leadership and clear, concise communication. Proven and proficient in synergizing marketing plans with domestic educational, conventions, and promotional programs. Determined and steadfast, proven success in attaining objectives consistent with the company's core business goals and vision. Creative and resourceful; delivering impeccable logistical marketing execution for premier meetings. Innovative planner with exceptional problem solving and coaching skills. Adept and meticulous in budget oversight and execution. Versatile Senior Manager specializing in Pharmaceutical and skilled at planning, implementing and overseeing key improvements to drive business growth and efficiency. History of cultivating an open culture with free exchange of information. Pursuing new professional challenges with a growth-oriented company. Strong leader and problem-solver dedicated to streamlining operations to decrease costs and promote organizational efficiency. Uses independent decision-making skills and sound judgment to positively impact company success.
Overview
23
23
years of professional experience
1
1
Certification
Work History
Senior Manager, Business Operations
CSL Seqirus
12.2021 - Current
- Effectively managed annual budget of over 3.5 million Dollars on all Sales & Marketing meetings, Conventions, and ad hoc meetings
- Successfully led the POA Team and collaborated with all internal and external stakeholders to keep the team on target with strategic imperatives, aligning objectives within the agenda and overseeing all aspects of logistics
- Collaborate closely with Marketing on Convention strategy, sponsorships, logistics, and overall management of all Trade shows within National and Regional conventions
- Oversee team on PRC (Promotional Review Committee) to support promo mats coordination and weekly PRC review meetings while continuously looking at process improvements with current SOPs, Triage tool, and best practices handbook
- Oversee fulfillment and distribution of all marketing materials assets with internal and external teams to support the sales online store, CRM tool, and SharePoint sites
- Continually looking to be flexible and agile where the team can provide cost-effective and efficient ways of improving the process
- Continually look to build efficiencies by creating process improvements and streamlining processes of all business operations functions while ensuring all team members are cross trained to assist each other during the influx periods with the pharmaceutical industry.
Director, Meeting Planning
Lupin Pharmaceuticals
01.2020 - 05.2020
- Overall responsibilities, including managing all aspects of sales meetings, conventions & marketing materials and effectively pulling through the strategic objectives, delivering on time and within budget.
Deputy Director, Meeting Planning
Sanofi Pasteur
01.2011 - 01.2020
- Identified vital strategies and objectives; successfully developed growth strategies, associated resourcing, and tactical plans to ensure each event's continual expansion and success
- Effectively managed an annual budget of over 4.8 million Dollars for all Sales & Marketing meetings
- This involved supervising and coordinating expenses, ensuring all meetings were planned and executed within budget and projected timelines
- Meetings, which included Launch Meetings, National Sales Meetings, Sales Manager Training, Veeva Launch/training, Specialty, Executive Meetings and HOH Award Trip, were all successfully delivered within financial constraints
- Successfully led POA Team through collaboration, delegation, and flexibility
- Streamline process with external partners/vendors, developing Best Practices, reporting cost savings, reviewing MSAs, and overall management to provide a high level of service for all events
- Assisted in developing MSAs with hoteliers by partnering with Procurement, Legal, and External Sales contacts
- Annually reviewed all external partner's MSAs with Procurement and participated in RFP as needed
- Assisted in the development of meal caps guidelines and corporate Amex guidelines due to findings through company Audit of meetings and assisted with the development of internal meeting policy
- Developed Expense guidelines for Marketing and Sales meetings, which created cost savings for the company compared to its overall T&E policy
- Received 'the Marketing and Sales Excellence' Award at the Hall of Honor Sales Meeting for performance in 2013 & Promoted from Manager to Deputy Director in 2013.
Director of Events
Pinsonault Associates, LLC
01.2007 - 01.2011
Account Manager
Medical Action Communications
01.2005 - 01.2007
Manager, Meeting Planning
The Medicines Company
01.2004 - 01.2005
Senior Medical Education Specialist
Organon Pharmaceutical USA, Inc.
01.2001 - 01.2004
Education
Masters in Meeting & Event Management (MEM) -
San Diego State University
San Diego, CA05.2024
Bachelor of Science – Hotel, Restaurant and Tourism Management -
East Stroudsburg University
E. Stroudsburg, PAAssociate in Applied Science – Hotel and Restaurant Management -
County College of Morris
Randolph, NJSkills
- Strategic Planning / Critical Thinking / Cross-Functional Collaboration
- Creativity and Adaptability / Operations Management
- Cross-functional Team Coordination / Troubleshooting and problem resolution / Data-driven decision-making / Documentation and Reporting
- Operations Planning / Data Analytics / Cross-Functional Communication
- Verbal and written communication / People Management / Project Management / Team Management / Creativity and Innovation
- Strategies and goals / Organizational Development / Budget Management
- Business Planning / Staff Development /Issues Resolution
- Contract and Vendor Management / Hiring and Retention / Charismatic Leader / Legal and Regulatory Compliance / Crisis Management
- Facilities Management / Process Improvements / Marketing Strategies
- KPI Tracking / Budget Development / Department Oversight / Policy Development and Enforcement / Cost analysis and savings / Sound Judgment / Convention Management / Sponsorship development
- Proficient in Microsoft Office, Cvent, SAP / Delegating Work
- Management Team Building / Partnerships and Alliances /Crew collaboration / Teamwork and Collaboration / Effective leader
- On-site Execution / Post-event Analysis / Event Technology / Vendor Selections and Negotiation / Food and Beverage Planning / Budgeting and finance / Registration management / Audio-Visual Knowledge / Time Management / Event Setup and Breakdown /Events logistics management
- Transportation Management / Operations Oversight
Certification
- MBA
- CMM
- CMP
- HMCC
Affiliations
- Active MPI Member, Meeting Professionals International since 1999
- Attended Pharmaceutical Forum in 2015, 2017, 2018, 2019, 2020, 2023, 2024
- Attended WEC/MPI Event in 2004, 2006, 2007, 2008
Accreditations
- Pandemic On-site Protocol Certificate (May 2021)
- Virtual Event & Meeting Management Certificate (April 2021)
- CMM, Certified Meeting Manager (2015)
- HMCC, Healthcare Meeting Compliance Certificate (2015 & 2023)
- CMP, Certified Meeting Professional Designation (2002)
Timeline
Senior Manager, Business Operations
CSL Seqirus
12.2021 - Current
Director, Meeting Planning
Lupin Pharmaceuticals
01.2020 - 05.2020
Deputy Director, Meeting Planning
Sanofi Pasteur
01.2011 - 01.2020
Director of Events
Pinsonault Associates, LLC
01.2007 - 01.2011
Account Manager
Medical Action Communications
01.2005 - 01.2007
Manager, Meeting Planning
The Medicines Company
01.2004 - 01.2005
Senior Medical Education Specialist
Organon Pharmaceutical USA, Inc.
01.2001 - 01.2004
Masters in Meeting & Event Management (MEM) -
San Diego State University
Bachelor of Science – Hotel, Restaurant and Tourism Management -
East Stroudsburg University
Associate in Applied Science – Hotel and Restaurant Management -
County College of Morris
- MBA
- CMM
- CMP
- HMCC
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