Dawn Schwartz
Summary
*Award winning Floral Designer.
I have worked for many years with the top 10 Floral Designers in California.
*Owned my own flower shop. Fresh flowers and silk flowers are a passion of mine. I love working with customers one on one to bring there desired designs to life. I have been in the floral field for over 32 years.
*Lead Cake Decorator for 3 1/2 years. My floral designing experience has greatly advanced my technique, style and creativity for my customers invisions to come to life in cake form.
Overview
33
33
years of professional experience
Work History
Lead Cake Decorator
Walmart
06.2020 - Current
- Enhanced customer satisfaction by creating visually appealing and delicious custom cake designs.
- Streamlined the cake decorating process for increased efficiency and reduced waste.
- Collaborated with team members to develop new techniques and decoration styles, improving overall quality.
- Mentored junior decorators, fostering a positive work environment and promoting professional growth.
Merchandising Manager
Steinmart
01.2019 - 05.2020
- Increased sales by developing and implementing successful merchandising strategies.
- Boosted customer satisfaction by analyzing customer data and optimizing product placement.
- Managed inventory levels effectively to minimize stock shortages and overstocks.
- Trained and supervised merchandising team members in best practices, improving overall performance.
- Implemented innovative visual displays that captured attention and boosted sales significantly.
- Optimized store displays and appearance via strategic merchandising.
Store Manager
Lands End
01.2018 - 01.2019
- Increased store profitability by implementing cost-saving measures and efficient inventory management strategies.
- Improved customer satisfaction through staff training in customer service and product knowledge.
- Maximized sales by creating innovative visual merchandising displays and store layouts.
- Developed a successful employee retention plan, reducing staff turnover rates significantly.
- Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees.
- Conducted regular performance reviews for staff members, providing constructive feedback and opportunities for growth.
Jewelry Manager
Sears
10.2012 - 01.2018
- Managed inventory effectively, ensuring optimal stock levels and minimizing losses from theft or damages.
- Developed a loyal customer base by delivering exceptional service and creating personalized shopping experiences.
- Trained new team members on company policies, sales techniques, and product knowledge to enhance overall performance.
- Reduced employee turnover by fostering a supportive work environment and offering growth opportunities within the company.
- Generated increased revenue through upselling complementary items and offering tailored recommendations based on customer preferences.
- Maintained excellent visual merchandising standards in-store, showcasing products attractively to boost sales potential.
- Implemented loss prevention strategies to minimize shrinkage, conducting regular audits of inventory levels and security measures.
- Oversaw daily store operations, including opening and closing procedures, cash handling, and staff scheduling to ensure smooth functioning of the business.
- Collaborated with cross-functional teams for special events such as trunk shows or designer showcases, enhancing brand visibility and driving sales growth.
Lead Floral Designer
Michaels Arts And Crafts
07.2011 - 10.2012
- Enhanced customer satisfaction by creating visually stunning and memorable floral designs for various events.
- Collaborated closely with customers to create unique designs for bouquets, wreaths, and gifts.
- Consulted with clientele to discuss special occasion floral designs for weddings, funerals, and other events.
- Offered friendly and efficient service to customers, handled challenging situations with ease.
- Possess in-depth knowledge of various types of flowers and their seasonal availability.
- Created an inviting storefront environment with eye-catching displays that showcased the company''s design capabilities while enticing customers to explore further offerings inside.
- Provided exceptional customer service, addressing inquiries promptly and resolving issues professionally.
Visual Merchandising Manager
Armstrong Garden Center
07.1999 - 10.2005
- Enhanced store visual appeal by designing and implementing creative merchandising displays.
- Increased sales revenue by strategically placing high-demand products in visually prominent areas.
- Trained and mentored junior staff members on visual merchandising best practices, improving overall team performance.
- Maximized floor space utilization by creating innovative layouts for merchandise placement that optimized the shopping experience.
- Improved store aesthetic by selecting appropriate fixtures and lighting, creating a more inviting atmosphere for customers.
- Created look and feel of visual merchandising publications to better target specific audiences.
- Created interior displays to promote products in alignment with corporate sales objectives.
- Proposed new ideas and concepts to enhance merchandise displays.
- Organized store merchandise racks by size, style, and color.
Floral Designer/Manager, Projects
Gina T Interiors
02.1994 - 07.1999
- Enhanced customer satisfaction by creating visually appealing and unique floral designs tailored to individual preferences.
- Increased repeat business by providing exceptional customer service and consistently delivering high-quality floral arrangements.
- Streamlined the design process for efficiency, implementing effective time management strategies and prioritizing tasks.
- Collaborated with event planners to create memorable floral installations for weddings, corporate events, and special occasions.
Flowershop Owner
Lisa's Creations
01.1991 - 04.1993
- Increased customer satisfaction by implementing efficient business processes and providing exceptional service.
- Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
- Managed financial aspects of the business, including budgeting, financial reporting, and tax preparation.
Education
High School Diploma -
Don Lugo
Chino, CA06.1988
Skills
- Efficient Time Management
- Creative Design Abilities
- Customized Theme Designs
- Strong Leadership Qualities
- Production-Driven
- Quality Control
- Design Techniques
- Visual Merchandising
- Customer Service
- Attention to Detail
- Opening and Closing Duties
Timeline
Lead Cake Decorator
Walmart
06.2020 - Current
Merchandising Manager
Steinmart
01.2019 - 05.2020
Store Manager
Lands End
01.2018 - 01.2019
Jewelry Manager
Sears
10.2012 - 01.2018
Lead Floral Designer
Michaels Arts And Crafts
07.2011 - 10.2012
Visual Merchandising Manager
Armstrong Garden Center
07.1999 - 10.2005
Floral Designer/Manager, Projects
Gina T Interiors
02.1994 - 07.1999
Flowershop Owner
Lisa's Creations
01.1991 - 04.1993
High School Diploma -
Don Lugo