Summary
Overview
Work History
Education
Skills
Personal Information
Timeline
GeneralManager

Dawn Streeter

Pardeeville,WI

Summary

Serviced-focused General Manager dedicated to delivering positive customer experiences to promote loyalty and repeat business. Orchestrates optimal resource utilization to handle expected operational needs. Sales leader with sound judgment, good planning abilities and interpersonal communication strengths.

Overview

12
12
years of professional experience

Work History

General Manager

Wyndham Garden-Fitchburg, WI
06.2022 - Current
  • Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
  • Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
  • Developed and implemented strategies to increase sales and profitability.
  • Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
  • Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
  • Managed budget development, forecasting, and financial reporting processes to track progress towards organizational objectives accurately.
  • Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems.
  • Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
  • Formulated policies and procedures to streamline operations.
  • Implemented operational strategies and effectively built customer and employee loyalty.
  • Implemented effective cost-saving measures to reduce overhead expenses without compromising quality or service.
  • Managed budget implementations, employee evaluations, and contract details.
  • Increased overall company efficiency by streamlining operations and implementing innovative managerial strategies.
  • Established comprehensive employee training programs to develop skills, improve productivity, and maintain compliance with industry regulations.
  • Directed comprehensive sales efforts to exceed revenue targets consistently while maintaining customer satisfaction levels.
  • Maximized operational excellence mentoring personnel on management principles, industry practices, and company procedures.
  • Developed and executed strategic plans for business growth and expansion, resulting in increased market share.
  • Implemented robust inventory management systems to optimize stock levels and minimize waste/costs associated with excess product storage.
  • Analyzed market trends and competitor activities to create competitive advantages.
  • Introduced new methods, practices, and systems to reduce turnaround time.
  • Championed continuous improvement initiatives that enhanced operational performance across all departments.
  • Analyzed market trends/data to identify potential opportunities for business growth within existing or emerging markets successfully.
  • Scheduled employees for shifts, taking into account customer traffic and employee strengths.
  • Assisted in recruiting, hiring and training of team members.
  • Trained and guided team members to maintain high productivity and performance metrics.
  • Interacted well with customers to build connections and nurture relationships.
  • Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
  • Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
  • Monitored daily cash discrepancies, inventory shrinkage and drive-off.
  • Managed purchasing, sales, marketing and customer account operations efficiently.
  • Implemented business strategies, increasing revenue, and effectively targeting new markets.
  • Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
  • Negotiated price and service with customers and vendors to decrease expenses and increase profit.
  • Reduced financial inconsistencies while assessing and verifying billing invoices and expense reports.
  • Implemented innovative programs to increase employee loyalty and reduce turnover.
  • Reduced budgetary expenditures by effectively negotiating contracts for more advantageous terms.

General Manager

Ram Hotel Corporation-Sun Prairie, WI
11.2012 - 06.2022
  • Quality Inn & Suites, Sun Prairie, WI 53590
  • Independently owned and operated Midscale lodging segment franchisee
  • Quality Inn & Suites Sun Prairie is a limited-service hotel offering guest rooms and suites; reliable, comfortable accommodations for a reasonable price; swimming pool and Jacuzzi; free breakfast, local calls and internet; 24-hour lobby coffee and tea service;
  • Responsible for managing daily hotel operations and providing overall leadership to team members in the hotel's continuing effort to deliver outstanding guest service and financial profitability; accountable for achieving budgeted revenues/profits, while maintaining the operational and service standards prescribed by hotel owners and Choice Hotels.
  • CHALLENGE: Advanced to GM to provide new leadership and revitalize operations
  • Challenged to increase revenue and improve the bottom line, upgrade guest service and guest loyalty, enrich quality, and increase employee retention.
  • ACTIONS:
  • Assessed hotel's existing operations and personnel to ascertain current strengths and weakness;
  • Increased BAR by $10 after redefining hotel's comp set and benchmarking competition;
  • Implemented data-driven yield management strategies to ensure pricing is adjusted to maximize business results;
  • Analyzed market segmentation, introducing pricing points;
  • Revised room cancelation policies to make it business friendly;Collaborated with owners and Brand District Rep to update and improve website to highlight hotel's unique selling points (USPS);
  • Gained buy-in from owners to more assertively target group and wholesale market segments and reduce black-out dates;
  • Created a revenue management culture encouraging positive behaviors in the guest service team such as; better reservation and/or check-in data collection, value selling over price, and a better understanding when, or when not, to compromise on price;
  • Boosted guest loyalty by establishing ties to local and regional sports communities and providing topnotch service to every guest and team;
  • Initiated and developed profitable B2B relationships that continue to drive revenue;
  • Devised and implemented guest service and housekeeping SOPs to ensure each guest has an exceptional experience;
  • Coached and developed a high performing team to manage daily operations with minimal supervision;
  • Drove hotel culture to transition from company-centered to customer-centric;
  • Positioned the company for fast-paced goal attainment;
  • Mobilized team to deliver measurable performance improvements and enhanced guest satisfaction;
  • Utilized a hands-on approach in dealing with all guest concerns, praise, and feedback; and
  • Diversified complimentary breakfast menu providing variety for regular guests.
  • RESULTS:
  • Satisfactions Scores:
  • Decreased employee attrition by 80%;
  • Improved job proficiency, initiative, and independent working, which reduced management oversight allotting more time to strategic planning;
  • First year results: 2.059 additional occupied rooms (
  • 20%); revenue boosted $154K (
  • 21%);
  • Identified untapped market opportunities, generated new online business and increased hotel and brand awareness;
  • Consistently exceeded monthly sales target by 10 - 25%.

Education

Associate in Business -

Rock Valley College
Rockford, IL

Skills

  • Scheduling
  • Training
  • Inventory
  • Operations
  • Inventory Management
  • Team Building
  • Revenue Management
  • Strategic Planning
  • Forecasting
  • Budgeting
  • Team Management
  • Hospitality management
  • Hotel experience
  • Profit & Loss
  • Sales management
  • Operations Management
  • Sales
  • Microsoft Office
  • Negotiation
  • Organizational Skills
  • Hotel management
  • Marketing
  • Direct sales
  • Leadership and Team building
  • Problem Resolution
  • Training and coaching
  • Customer Relationship Management
  • P&L Management

Personal Information

  • Relocation: Anywhere
  • Title: General Manager

Timeline

General Manager

Wyndham Garden-Fitchburg, WI
06.2022 - Current

General Manager

Ram Hotel Corporation-Sun Prairie, WI
11.2012 - 06.2022

Associate in Business -

Rock Valley College

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Dawn Streeter