Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Work Availability
Websites
Work Preference
Languages
Quote
Interests
Generic
Dawn Thomas Hayward

Dawn Thomas Hayward

Greater Philadelphia Area ,PA

Summary

Experienced communications professional with over 20 years of experience in non-profit and corporate sectors. Proven expertise in strategic organizational leadership, impactful communications, and effective outreach strategies. Skilled at managing diverse teams, fostering organizational growth, and excelling in media relations and brand management. Proficient in digital content creation and crisis management. Seeking a senior leadership position to leverage extensive experience in strategic planning, project management, and team development for driving organizational success and supporting mission-critical goals.

Overview

23
23
years of professional experience

Work History

Director, Communications and Outreach

Philadelphia Works
02.2019 - Current
  • Company Overview: City's Designated Workforce Development Board
  • Develops comprehensive annual communications priorities and strategies to align with organizational goals
  • Directs the organizational brand and eight sub-brands, ensuring consistent messaging and brand integrity
  • Leads executive and board level communication efforts as the primary point-of-contact for all public relations
  • Collaborates with IT to innovate digital solutions, enhancing communication processes and operational efficiencies
  • Supports staff and board member communication engagement, fostering strong internal communication channels
  • Oversees the formulation and management of the annual communications budget
  • Manages and develops a diverse team, including three full-time direct reports (digital content specialist, WordPress administrator, and project specialist), college interns, and two communications consultants
  • Oversees contract initiation and procurement processes for all communication-related technology platforms
  • Serves as the communications subject matter expert and leads strategic and innovation initiatives to align with the organization's vision for workforce development
  • City's Designated Workforce Development Board

Communications Specialist, Pennsylvania Patient Safety Authority

ECRI Institute
05.2016 - 01.2019
  • Company Overview: Healthcare, Patient Safety, Risk, and Quality Agency
  • Developed and executed strategic communication and marketing plans, including press releases, social media campaigns, and client communication products to enhance engagement and public awareness
  • Managed all aspects of clients' social media platforms, including ad campaigns, post/video uploads, 'Live' productions, and analytics
  • Wrote and distributed press releases and pitched stories to media, establishing and maintaining robust media contacts
  • Functioned as a liaison between clients and media contacts, coordinating and scheduling all media interviews and handling sensitive inquiries with discretion
  • Managed clients' news wire accounts and corporate communications for public inquiries
  • Drafted and distributed mass email communications to promote published content and marketing activities
  • Tracked and analyzed public relations outreach efforts, providing actionable insights to optimize strategies
  • Wrote marketing plans, communication policies, and developed advertising strategies
  • Assisted leadership in developing deliverables for special projects, including corporate communications and multimedia content such as podcasts and online seminars
  • Identified and staffed community events to strategically position the agency as thought leaders and community partners in the healthcare sector
  • Healthcare, Patient Safety, Risk, and Quality Agency

Director of Marketing and Communications

Intercommunity Action, Inc.
11.2012 - 05.2016
  • Company Overview: Human Services Organization
  • Directed marketing efforts to increase resources and stakeholder involvement through targeted communications and public relations strategies
  • Developed and maintained relationships with media, community partners, local politicians, and community stakeholders to expand organizational outreach and influence
  • Operated in a sales capacity for fee-for-service and private pay programs to capitalize on and increase program resources and census
  • Formed budgets for various marketing and communication campaigns, ensuring alignment with organizational goals
  • Functioned as a public relations officer for all external organizational activities, managing public image and community engagement
  • Wrote marketing and advertising plans for each division, tailoring strategies to meet specific needs
  • Reengineered and managed the organization's internal newsletter, elevating its effectiveness as a tool for employee engagement and information dissemination
  • Fostered relationships with community partners, local politicians, and media to expand organizational outreach and influence
  • Supported the Vice President of Development as necessary, providing strategic communication and marketing insights
  • Guided executive leadership in all aspects of marketing, external, and internal communications across the agency
  • Human Services Organization

Business Development Coordinator

John Milner Associates, Inc.
06.2001 - 04.2011
  • Represented the company at numerous national trade shows, focusing on networking with potential and existing business partners to discuss new opportunities, projects, and legislative updates, thereby enhancing brand visibility and strategic alliances
  • Provided business development leadership and strategy for over 100 employees across seven locations, ensuring cohesive and effective marketing execution
  • Oversaw the effective application of CRM tools, such as ACT and IContact, to bolster client relations and satisfaction across various platforms and initiatives
  • Managed client relationships via standard and advanced Customer Relationship Management (CRM) practices, enhancing communication and engagement
  • Conducted detailed research and analysis on strategic advertisement placements and digital platforms, including website analytics and search engine optimization (SEO), to elevate the company's online presence and market engagement
  • Assisted the marketing committee by defining specific tactics to meet yearly marketing goals, translating strategic objectives into actionable plans
  • Realized budgets based on previously under tracked marketing and development activities, providing accurate financial oversight and strategic insight
  • Edited, proofread, created, and produced reports and presentations for associate staff, ensuring clarity and effectiveness in communication
  • Played a key role in supporting executive staff in all aspects of marketing and business development, contributing to strategic planning and execution

Education

Bachelor of Arts - Corporate Communications

Arcadia University
Glenside, PA

Associate of Science - Business Administration

Manor College
Jenkintown, PA

Skills

  • Strategic Communications Planning
  • Organizational Leadership
  • Team Management & Development
  • Innovative Problem-Solving
  • Brand Management & Promotion
  • Stakeholder Engagement
  • Digital Marketing & Analytics
  • Crisis Communication
  • Technical Proficiency: Microsoft Office Suite
  • Technical Proficiency: Adobe Creative Suite
  • Technical Proficiency: Google Analytics (G4)
  • Social Media/Social Listening Platforms

Accomplishments

  • Led the communication strategy to support the remodeling of Philadelphia's youth workforce development system, C2L-PHL, which serves approx. 270K local youth and young adults age 12-24., Implemented a multifaceted communications plan leveraging media, digital campaigns, and community outreach for broad stakeholder support, awareness, and program participation.
  • Engineered a strategic framework that made critical communication improvements for 500+ staff operating Philadelphia's local workforce development system., The framework improved how Philadelphia residents and regional businesses engage with and benefit from the public services that support both career success and business sustainability.
  • Trained 100+ staff, including executive leadership, to become organizational brand ambassadors., Developed and implemented organizational training that promoted the importance of organizational brand continuity, proper brand utilization, and organization-wide alignment around brand representation and messaging.
  • Created the outreach strategy for the 'Hire Hahnemann' career fair that engaged 200 healthcare industry employers and supported the recruitment of about 2,400 dislocated healthcare workers., This strategy fully supported the workforce development teams that stood in the workforce gap when Hahnemann Hospital, a safety-net hospital in Philadelphia, abruptly ceased local operations in 2019.
  • Led the development team for the Smart Healthcare Safety podcast that now serves over 100,000+ healthcare professionals nationwide., The Podcast covers national patient safety, risk, and quality topics.

Timeline

Director, Communications and Outreach

Philadelphia Works
02.2019 - Current

Communications Specialist, Pennsylvania Patient Safety Authority

ECRI Institute
05.2016 - 01.2019

Director of Marketing and Communications

Intercommunity Action, Inc.
11.2012 - 05.2016

Business Development Coordinator

John Milner Associates, Inc.
06.2001 - 04.2011

Bachelor of Arts - Corporate Communications

Arcadia University

Associate of Science - Business Administration

Manor College

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference

Work Type

Full Time

Work Location

HybridRemote

Important To Me

Career advancementWork-life balanceCompany CultureFlexible work hoursPersonal development programsHealthcare benefitsWork from home optionPaid time offTeam Building / Company RetreatsPaid sick leave401k match

Languages

English
Native or Bilingual

Quote

I've made it my life's mission to leave people, places, and things better than how I found them. This has always served me and others well.
Dawn Thomas Hayward

Interests

Writing

Coaching/Developing Others

Project Managment

Storytelling/Data Visualization

Reading

Productivity & Tech Utilization

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Dawn Thomas Hayward