Dawn Weier
Pflugerville,TX
Summary
Experienced project manager with over 15 years in Marketing, Creative, and IT domains. Known for a forward-thinking approach and a knack for developing strategic solutions, I excel in guiding teams through innovative projects. My leadership is centered on inclusivity and collaboration, creating a supportive environment where team members are empowered to contribute and thrive. Adaptable and effective in communication, I focus on aligning projects with organizational goals and embracing diverse perspectives to achieve meaningful results. I’m dedicated to turning ideas into reality and contributing to our shared success.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Senior Marketing Project Leader
FREEBIRDS WORLD BURRITO
Austin, TX
04.2023 - 10.2023
- Spearheaded and executed end-to-end project management for high-impact initiatives, including multi-channel campaigns, Freebirds.com platform updates, and comprehensive POS menu changeouts, resulting in seamless transitions and enhanced customer engagement.
- Led successful implementation of a CRM loyalty system upgrade to Attentive, driving a 20% increase in customer retention through enhanced personalization and targeted marketing strategies.
- Developed and maintained a robust Integrated Marketing Calendar, synchronizing cross-functional teams and optimizing resource allocation to ensure timely and budget-compliant project delivery.
- Crafted and strategized a comprehensive 2024 Roadmap, aligning project goals with organizational objectives, driving operational efficiency, and ensuring a clear path to achieving key performance metrics.
Creative Project & Account Manager (Contract)
EMBLEM CREATIVE LLC
Bellingham, WA
11.2022 - 02.2023
- Led the successful eCommerce upgrade project for Levi.com U.S. site, driving a 15% increase in conversion rates by enhancing site performance and user experience.
- Directed a cross-functional team of creatives and developers through multiple iterative cycles, ensuring the delivery of an updated, customer-centric end-user experience that aligned with brand standards.
- Acted as the primary liaison with the User Acceptance Testing (UAT) agency, efficiently presenting test results and actionable insights to the client, resulting in expedited approvals and smooth project progression.
- Developed and presented a comprehensive Phase II Proposal, outlining strategic enhancements and scalability plans, securing client buy-in for future development initiatives.
Creative Project & Account Manager (Contract)
HINGE GLOBAL INC
Cincinnati, OH
05.2022 - 10.2022
- Directed agency projects for clients within the Amazon.com seller environment, facilitating seamless integration and optimizing online sales strategies to boost client visibility and revenue.
- Oversaw high-value projects exceeding $3 million for multiple clients, ensuring timely delivery and adherence to budget constraints while driving impactful results.
- Cultivated and managed strong external client relationships, providing exceptional service and strategic guidance to meet and exceed client expectations.
- Coordinated and managed comprehensive business, functional, and technical requirements, including developing end-user documentation, to ensure clear communication and successful project outcomes.
Global Ops & BI Project Manager
ADVANCED MICRO-DYNAMICS
Austin, TX
12.2018 - 12.2021
- Directed cross-functional projects enhancing Supply Chain, Quality, and Asia Operations, driving improvements in efficiency and process optimization.
- Developed detailed project frameworks, including Charters, Scopes, Timelines, and Risk Analyses for medium to large-scale initiatives, ensuring comprehensive planning and successful execution.
- Collaborated with project teams to create and document Business and Functional Requirements, aligning stakeholder expectations and project deliverables.
- Delivered clear and actionable weekly and monthly status updates to Project Sponsors and C-suite executives, facilitating informed decision-making and project transparency.
- Served as Business Intelligence liaison for IT collaboration on Data Mining Projects, utilizing insights to support strategic initiatives and enhance data-driven decision-making.
- Administered SharePoint, JIRA, and Confluence systems, streamlining project management and team collaboration through effective system administration and support, and managed the Global Operations Report Repository with secure access controls.
IT PMO Project Manager (Contract)
EMERSON AUTOMATION SOLUTIONS
Round Rock, TX
06.2018 - 12.2018
- Guaranteed adherence to the PMO stage gate process for digital projects, overseeing all project phases from analysis through stabilization, and delivering strategic support for Emerson’s retail clients, ensuring successful project execution and alignment with business objectives.
- Led an Enterprise-Wide Edge Upgrade Project, facilitating a smooth transition to Oracle implementation, optimizing system integration, and enhancing operational efficiency to support business scalability and performance.
- Provided detailed weekly and monthly status updates to Project Sponsors and C-suite executives, offering actionable insights and enabling strategic decision-making throughout the project lifecycle, ensuring project transparency and alignment with organizational goals.
IT & Marketing Project Manager
OWC (Other World Computing)
Austin, TX
08.2016 - 05.2018
- Developed and implemented the WorkFront workflow management system, optimizing project workflows and enhancing team productivity as the System Administrator.
- Created and executed a New Product Development Process within Product Marketing, streamlining the launch process and aligning cross-functional teams.
- Designed and conducted training sessions on Creative & Marketing Briefs, improving team alignment and process efficiency.
- Managed comprehensive digital media campaigns, direct mail initiatives, integrated marketing campaigns, new product launches, and large-scale events, driving brand engagement and market impact.
- Led the 2018 Salesforce Enhancement Plan, overseeing prioritization and alignment with executive stakeholders to drive impactful system improvements and achieve strategic objectives.
- Implemented workflow enhancements and change management strategies for the JIRA system, streamlining processes and optimizing user experience to improve project tracking and team collaboration.
Creative & Marketing Project Manager
CUNA Mutual Group -TruStage Brand
Madison, WI
08.2014 - 08.2016
- Led a cross-functional team of Creative Process Coordinators, freelance designers, writers, developers, and UX professionals (external team), driving project success and ensuring seamless collaboration.
- Designed and implemented the WorkFront workflow management system, serving as System Administrator to optimize project workflows and enhance team efficiency.
- Completed Financial Budget Greenbelt Project, earning Lean Six Sigma Greenbelt Certification, and leveraged expertise to drive process improvements and enhance financial project management.
ECommerce Creative & Digital Project Manager
Lands' End
Dodgeville, WI
05.2009 - 08.2014
- Oversaw production for a diverse team of content creators, front-end developers, graphic designers, and copywriters, ensuring high-quality deliverables and timely project completion.
- Managed all projects for Landsend.com’s Digital Creative team, leading initiatives from inception through development to final delivery, and driving innovative digital solutions.
- Directed large-scale IT and creative projects, including strategic relationship management with third-party agencies, ensuring alignment with project goals and enhancing collaboration.
Education
BA English - Communication/Minor - Journalism -
University of Wisconsin- Platteville
Skills
- Project Management
- Program Management
- People Management
- Strategic Planning
- Process Mapping
- Critical Thinking
- Formal Document Writing
- Problem Solving
- Relationship Building
- Training Development
- Change Management
- Meeting Facilitation
- System Implementation
- Green Belt Process Management
Certification
- Six Sigma Greenbelt
- UW-Madison PM Certificate
Timeline
Senior Marketing Project Leader
FREEBIRDS WORLD BURRITO
04.2023 - 10.2023
Creative Project & Account Manager (Contract)
EMBLEM CREATIVE LLC
11.2022 - 02.2023
Creative Project & Account Manager (Contract)
HINGE GLOBAL INC
05.2022 - 10.2022
Global Ops & BI Project Manager
ADVANCED MICRO-DYNAMICS
12.2018 - 12.2021
IT PMO Project Manager (Contract)
EMERSON AUTOMATION SOLUTIONS
06.2018 - 12.2018
IT & Marketing Project Manager
OWC (Other World Computing)
08.2016 - 05.2018
Creative & Marketing Project Manager
CUNA Mutual Group -TruStage Brand
08.2014 - 08.2016
ECommerce Creative & Digital Project Manager
Lands' End
05.2009 - 08.2014
BA English - Communication/Minor - Journalism -
University of Wisconsin- Platteville
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