Summary
Overview
Work History
Education
Skills
Timeline
SalesAssociate

Dawn Wolda

Irvine,CA

Summary

Forward-thinking leader with deep expertise in driving organizational growth and strategic initiatives. Skilled in team collaboration and adept at navigating complex challenges to achieve impactful results. Strong background in leadership, strategic planning, and operational excellence with focus on innovation and adaptability. Reliable and flexible, consistently delivering high standards in dynamic environments.

Overview

21
21
years of professional experience

Work History

National Vice President of Hospice Sales

Silverado
11.2023 - Current
  • Provides visionary leadership to the sales team, fostering a high-performance culture.
  • Creates and executes long-term growth strategies, sales projections and resource needs for pipeline planning.
  • Redesign and implementation of a new consultative sales training for HLs resulting in an increase of 2.4 admits per FTE, nationally.
  • Increased divisional ADC by 12% in 2024.
  • Owns overall revenue strategy/market mix and CAP mitigation.
  • Established partnerships in CA/TX to include: Hospitals/SNFs/ALFs/ILFs and ACOs.
  • Works cross functionally with Silverado SSL to drive alignment.
  • Partners with operational and clinical leadership to craft and advance Silverado hospice position in each market.
  • Recruits, hires, trains and retains industry top talent.
  • Ensures teams exceed monthly sales targets, taking extreme ownership of the results.
  • Develop go-to-market strategies for Supportive Care program for SoCal and Texas.

Senior Vice President of Sales

Choice Health at Home
10.2021 - 11.2023
  • Develops corporate wide sales strategies to achieve and exceed the company's revenue targets, accelerate growth and responding to challenges in the Choice footprint.
  • Joint venture relationship manager for (3) hospital systems and (2) skilled nursing companies.
  • Provides hands on leadership, direction, coaching and mentoring to a team of 85 HH/HOS salespeople (clinical and non-clinical) including 12 regional sales managers.
  • Collaborates with marketing manager for national HH/HOS sales campaigns and brand expansion.
  • Created a culture of YES.
  • Strengthening and growing business through comprehensive market analysis and sales portfolio diversification.
  • Sales integration lead for HH/HOS (8) acquisitions.
  • Drives accountability to sales dashboard (Playmaker/Trella) resulting in an enterprise increase for sales productivity from 35% to 75% in 2022 and 75% to 90% in 2023.
  • Relaunch initiative of Choice palliative care in the Texas markets.

Healthcare Consultant

Dawn Wolda
01.2021 - 10.2021
  • Various consulting roles during non-compete period.

Vice President of Sales

Traditions Health
12.2019 - 12.2020
  • Responsible for the organic growth for the home health and hospice divisions across 65 locations in 14 states.
  • Aligned sales objectives with business initiatives using strategic development, forecasting and budgeting for 400 million in revenue; hospice ADC of 4500 and 1800 in home health.
  • Achieved 8% same store hospice growth and 23% same store growth for home health.
  • 125 sales associates, 11 regional sales reports along with director of marketing, 3 interns and 2 sales trainers.
  • Initiated KPIs for sales leaders/sales team members.
  • Collaboration lead between Sales, Operations and Clinical partners for new service opportunities and solid care delivery models.
  • Launched updated sales training for home health and hospice sales force.
  • Market share stabilization for legacy locations.
  • Recruited, managed and coached new leadership team members.
  • Sales lead for all acquisitions - 11 in 2020, 3 in 2021.
  • Developed all national marketing campaigns including social media platforms.

Area Vice President of Sales

Brookdale Healthcare Services
05.2017 - 11.2019
  • Responsible for the organic growth of SW Florida market - largest holdings for the Company.
  • Supervised and led team of 65 home health coordinators, 9 sales managers and 2 area sales managers while overseeing performance and productivity.
  • Promoted professional skill development in sales associates through effective training, management and motivation.
  • Engaged professionally with CEOs/CNOs/CMOs to build rapport and nurture preferred provider relationships.
  • Introduced high level of accountability and productivity for sustained growth.
  • Developed business strategies to boost revenue and penetrate new market share through implementation and execution of Trella data.
  • Delivered sales movement of organic growth exceeding 17% in 2017 and 20% in 2018 for the Central division and SW Florida.
  • Average quarterly goal of 2000 admissions.
  • States covered during my tenure: TX, OK, MO, KS, NM, IL, MN, FL, CA and CO.

Vice President of Business Development

The Carpenter Health Network
12.2013 - 03.2017
  • Responsible for the company-wide organic growth of the home health, hospice and house call service lines; 45 locations and 5 inpatient units in 6 states TX, LA, FL, MS, AL and AR'
  • Ownership of P&L for sales and marketing for HH/Hospice/Homedica and Carpenter House.
  • Managed, coached and recruited sales force of +100, 14 regional sales directors (100% were partners), 2 area vice presidents of training, and the director of marketing.
  • Forecasting and budgeting for 250 million in revenue.
  • Delivered YoY organic growth, 9%/14%/22% respectively.
  • Created marketing campaigns and collateral pieces for sales implementation and execution.
  • Collaborated with VPs of Clinical/Operations to develop sales training materials and videos.
  • Introduced a consultative sales philosophy and sales skills development.
  • Evaluated, improved and launched new sales incentive plans to improve growth and associate reward.
  • Organized two company-wide hospice medical director conferences (175+ physicians attended).

Area Vice President of Business Development

Amedisys, Inc.
11.2003 - 12.2013
  • AVP of the YEAR 2010 (Business Development).
  • Responsible for managing team of 75 home health account executives, 15 sales managers and 5 area sales managers in Texas and Louisiana.
  • Strategy lead for preferred partnerships - market hospitals/SNFs/ALFs.
  • Partnered with operations for 15 start-ups in Texas and Louisiana.
  • Led branding campaigns and sales initiatives for Amedisys in each market of responsibility.
  • Introduced Care Transitions to markets of responsibility, the first industry-wide model.
  • Responsible for recruiting, hiring, and developing high quality - high performance sales staff.
  • Launched the first nurse practitioner pilot in Lafayette alongside my operational partner.
  • Engineered the first preferred provider relationship with House Call Docs in Texas (Austin, Dallas, San Antonio and Houston markets).
  • Identified lead hospitalist group IPC and negotiated a continuum of care partnership.
  • Secured preferred provider agreements with 14 HCA hospitals in the Gulf Coast region.

Education

Bachelor of Science - Marketing

Texas State University
San Marcos, TX
01.1991

Skills

  • Business leadership
  • Problem-solving
  • Growth planning
  • Executive-level support
  • Teamwork and collaboration
  • Active listening
  • Employee motivation
  • Strategic partnerships

Timeline

National Vice President of Hospice Sales

Silverado
11.2023 - Current

Senior Vice President of Sales

Choice Health at Home
10.2021 - 11.2023

Healthcare Consultant

Dawn Wolda
01.2021 - 10.2021

Vice President of Sales

Traditions Health
12.2019 - 12.2020

Area Vice President of Sales

Brookdale Healthcare Services
05.2017 - 11.2019

Vice President of Business Development

The Carpenter Health Network
12.2013 - 03.2017

Area Vice President of Business Development

Amedisys, Inc.
11.2003 - 12.2013

Bachelor of Science - Marketing

Texas State University

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