Summary
Overview
Work History
Education
Skills
Volunteer Experience
Timeline
AdministrativeAssistant
Dawn Zachary

Dawn Zachary

Charlotte,NC

Summary

Results-driven Marketing Specialist with 5+ years of experience developing and implementing effective marketing strategies to drive brand awareness, customer engagement, and revenue growth. Proficient in creating targeted campaigns across various broadcast and digital platforms, analyzing market trends, and leveraging data-driven insights to optimize marketing initiatives. Adept at managing multiple projects simultaneously, collaborating with cross-functional teams, and delivering high-impact marketing outcomes. Seeking to leverage my expertise to drive success for a dynamic marketing team.

Overview

31
31
years of professional experience

Work History

Marketing Specialist

WSOC-TV
01.2024
  • Developed and executed comprehensive marketing campaigns across various channels to increase brand awareness and drive customer engagement

Marketing Sales Specialist

WWL-TV
09.2021 - 10.2023
  • Managed relationships with key clients and maintained a high level of customer satisfaction

Insurance Sales

State Farm
09.2019 - 09.2021
  • Successfully met and exceeded monthly sales targets by developing and implementing effective sales strategies
  • Explained features, advantages and disadvantages of various policies to promote insurance sales.
  • Adhered to all regulations for insurance sales.
  • Enhanced sales skills through ongoing training initiatives, staying current on industry trends and best practices in personal lines insurance sales.
  • Boosted sales through strategic marketing initiatives and promotional events aimed at attracting new customers.
  • Exceeded quarterly sales targets through effective territory management and strategic planning.

Media Director/Buyer

Sokal Advertising
02.2010 - 07.2012
  • Developed and executed comprehensive media strategies to reach target audiences and drive brand awareness

Media Director/Buyer

Adstreet Advertising
11.1992 - 10.1996
  • Developed and executed strategic media plans to maximize client's advertising budgets and reach target audiences effectively

Education

in Marketing -

Louisiana State University
Baton Rouge, LA
05.1980

Skills

  • Social Media Management
  • Digital Marketing
  • Customer research
  • Analytics and SEO
  • CRM Management
  • Business Development
  • Sales expertise
  • Campaign Management
  • Campaign Development
  • Market Analysis
  • Client Needs Assessment
  • Mobile marketing
  • Customer Demographics
  • Strategic Planning
  • Scheduling
  • Marketing Strategies
  • Digital Media

Volunteer Experience

  • Parents Council/ Elon University, Elon, NC, 09/01/09, 05/01/13, Hosted annual charity luncheon to benefit NC Children's Hospital
  • Honorary Chair/NC Children's Hospital, UNC, Chapel Hill, 02/01/09, 06/01/15,
  • International Young Artists Project/ Founding Board Member, Cary, NC, 03/01/11, 03/01/15

Timeline

Marketing Specialist

WSOC-TV
01.2024

Marketing Sales Specialist

WWL-TV
09.2021 - 10.2023

Insurance Sales

State Farm
09.2019 - 09.2021

Media Director/Buyer

Sokal Advertising
02.2010 - 07.2012

Media Director/Buyer

Adstreet Advertising
11.1992 - 10.1996

in Marketing -

Louisiana State University

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Dawn Zachary