DAWNE Goldsboro
Lithia Springs,GA
Summary
Sales and marketing professional with a proven record of developing innovative strategies that enhance customer engagement and drive profitability. Expertise in process improvement and customer experience enhancement through effective cross-functional collaboration. Successful in leading marketing teams and managing both territory and global accounts. Strong communication skills, and experience with client relations, negotiations, and building strategic partnerships
Overview
31
31
years of professional experience
Work History
Supply Chain Specialist
Premier Packaging
Atlanta, GEORGIA
04.2022 - Current
- Identified cost-saving opportunities by analyzing operational drivers, including labor and materials.
- Collaborated with design, sourcing, and marketing teams to create tailored packaging solutions.
- Consulted with production facilities to optimize throughput and reduce labor costs.
- Consolidated SKUs based on spending analysis to achieve substantial cost reductions.
- Delivered insights on innovative, sustainable packaging solutions that improved operational efficiency.
- Utilized Salesforce, ZoomInfo, and LinkedIn to identify key operational decision-makers and conduct business research.
- Conducted Quarterly Business Review presentations for key clients, focusing on performance metrics.
Customer Marketing Manager
Gordon Food Service
12.2018 - 04.2022
- Led team of customer-facing Marketing Specialists in alignment with Divisional Sales initiatives, increasing market penetration via strategic segment initiatives
- Collaborated with Merchandising team to execute targeted marketing campaign strategies to increase sales of proprietary brands in Commercial and Non-commercial food operation segments
- Crafted customer journey mapping, positioning marketing specialists to optimize operational efficiencies while incorporating culinary trends and technology to enrich diner experience and retention
- Collaborated with Divisional Sales, Merchandising, Digital Experience, and Business Solutions teams to plan and successfully execute food shows and culinary trend events, increasing attendance by 30% year over year
- Collaborated with Sales and Business Solutions teams to position proprietary brands and deliver omni-channel messaging to food service operators and Gordon Food Service store customers
- Utilized Sugar CRM to analyze segmental sales pipeline activity and position marketing support to drive market penetration and increased profit margin
Digital Solutions Specialist
Gordon Food Service
11.2016 - 12.2018
- Increased adoption and utilization of innovative proprietary digital solutions tools for food service operations, achieving 60% increase in user engagement via strategic marketing and comprehensive training for divisional sales teams and external customers
- Conducted training on digital solutions tools for customers and the divisional sales team via live presentations, webinars, and web-based meetings
- Developed an 'in-event' app to enhance attendee engagement and navigation at food shows and culinary trend events
- Collaborated with CX and UX teams, utilizing JIRA project management to create the "Gordon Now" digital assistant mobile app and website, with chat functionality
- Engaged with a cross-functional team of digital content creators and developers to execute an SEO strategy aimed at measuring targeted marketing impact and assessing Gordon Food Service website traffic
Commercial Development Specialist
Gordon Food Service
12.2014 - 11.2016
- Managed and expanded customer base of independent food service operators and multi-chain units
- Conducted targeted territory sales calls while maintaining existing relationships and identifying new business opportunities
- Analyzed operational data in CRM systems to formulate effective marketing strategies for key accounts
- Identified key accounts for quarterly reviews with senior management to drive strategic initiatives
- Collaborated with the merchandising team, product brokers, and manufacturer representatives to position proprietary brands, drive sales growth, and increase profit margins
Donor Recruitment Supervisor
American Red Cross
12.2009 - 01.2015
- Supervised and coordinated recruitment staff to achieve collection goals in a cost-effective manner
- Coached team members through individual and group meetings to meet sales targets
- Analyzed operational data and CRM systems to develop recruitment and collection strategies
- Implemented training for recruitment chairpersons and volunteers to ensure compliance with American Red Cross directives and federal regulations
Diversity Recruitment Manager
American Red Cross
01.2007 - 01.2010
- Developed and implemented effective donor recruitment strategies targeting diverse ethnic populations
- Trained donor chairpersons, recruitment committees, and sponsor volunteers to attain blood drive collection goals while adhering to American Red Cross guidelines and federal regulations.
- Organized and executed annual media and event blood drives to promote awareness of ongoing need for blood donation and sickle cell screening among diverse ethnic populations.
Assistant Global Key Account Manager
Murata Electronics Mfg., Ltd.
01.1997 - 01.2007
- Supported the Global Account Manager in the development of sales and marketing strategies for the global sales office and contract manufacturing accounts
- Analyzed demand trends and designed material planning and procurement processes employing MRPII, VMI, and EDI systems for accounts.
- Facilitated quarterly pricing activities and negotiations across global divisions and affiliates
- Created analytical query tool to measure weekly profit margin and identify corrective action to improve profitability for specified accounts, utilizing SQL databases and Excel spreadsheets
Aftermarket Account Manager
Ford Motor Company
11.1994 - 01.1997
- Managed territory of Motorcraft distribution points and Ford dealerships to optimize supply chain efficiency
- Enhanced JIT performance by establishing corrective action plans for non-compliant accounts
- Implemented LEAN manufacturing system in aftermarket sector under 'Ford 2000' initiative, focusing on TQM and continuous improvement
Education
B.A. - English
University of Georgia
05-1994
B.A. - Spanish
University of Madrid
05-1993
Skills
- Strategic and Tactical Planning
- Project Management
- Cross-functional Leadership
- Territory Sales Management
- Supply chain and 3PL management
- Google Workspace
- Supplier Negotiation
- Inventory Management
- Microsoft Office Suite
- Salesforce CRM
- Sugar CRM
- ZoomInfo
Affiliations
- Leadership Douglas - Class of 2913
- Douglas County Chamber of Commerce
- Cobb County Chamber of Commerce
- Georgia Manufacturing Alliance
References
References available upon request.
Timeline
Supply Chain Specialist
Premier Packaging
04.2022 - Current
Customer Marketing Manager
Gordon Food Service
12.2018 - 04.2022
Digital Solutions Specialist
Gordon Food Service
11.2016 - 12.2018
Commercial Development Specialist
Gordon Food Service
12.2014 - 11.2016
Donor Recruitment Supervisor
American Red Cross
12.2009 - 01.2015
Diversity Recruitment Manager
American Red Cross
01.2007 - 01.2010
Assistant Global Key Account Manager
Murata Electronics Mfg., Ltd.
01.1997 - 01.2007
Aftermarket Account Manager
Ford Motor Company
11.1994 - 01.1997
B.A. - English
University of Georgia
B.A. - Spanish
University of Madrid
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