Dawne Hanks

Responsible for driving market growth, revenue targets, and MDF investments through Zones partner eco-system, suppliers, solutions, and services providers

• Led recruitment and development of high performing teams across multiple departments
• Planned and executed joint marketing strategies to deliver on goals and KPI’s in support of brand development, higher margin focus, and customer base expansion in key markets
• Development of Partner marketing program
• $29M MDF revenue with double digit growth in 2022
• Devised and implemented strategies to create new revenue streams and cut operational costs
• Oversaw operations and provided corrective feedback to achieve daily and long-term goals
• Established departmental performance goals and provided feedback for underperforming areas

Led the recruitment and development of high performing teams across multiple geographies

• Managing 9 direct reports, 3 regional marketing teams across 5 geographies
• 6M regional marketing budget
• 1,800 solution partners, 10,000 System Integrators in 150 countries
• Redefined and Implemented large scale global brand event in 3 regions with over 10,000 attendees worldwide (event production)
• Shared feedback with internal departments to outline operational and training needs.
• Developed and implemented successful marketing strategies to increase brand visibility and sales performance.
• Instituted new technology for event participation and ROI categories including RDF tracking, digital registrations and Virtual Reality technologies resulting in a 628% increase in participation over 4 years
• Introduced first global sales campaign
• Represented 75% increase in lead generation within 3 months and a 30% increase in conversion over targets
• Developed, oversaw and analyzed marketing strategy and ideation around processes, calendar, promotional plans, campaigns, spend optimization and budgets to drive marketing innovation with solid ROI for invested dollars in support of current and long-term profit and growth objectives for Americas, APAC and EMEA regions
• Active member of Regional Executive Teams (Americas, APAC and EMEA) as well as Global Marketing
• Leadership Team to drive overall strategy focused on people growth, operational efficiencies and multi-year business planning

• Recruited by Vice President of Marketing to develop channel management marketing team
• Role was to create and manage all marketing factions for Oakley’s largest channel of distribution with 10,000 plus accounts, 63 sales reps, and 6 regional sales managers
• Grew business revenue in channel reaching 3X growth in three years, exceeding $150M channel sales
• Created alternative to trade shows by producing large-scale brand immersion event platform focused on top accounts
• Generated additional $7.5M revenue for channel managed and provided strategic guidance on multiple marketing budgets valued at $4M+
• Developed internal presentation into national speaking tour on women’s shopping patterns and buying habits to 40K sales associates
• Contributed to 38% growth of women’s category vs prior year
• Responsible for oversight and establishment of overall go-to market vision
• Developed and instituted new marketing asset management system for use in all channels
• Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.

• Responsible for sales & growth of West Coast territory for multiple publications and digital products
• Grew annual recurring revenues in territory 23%
• Live event implementation at trade shows such as: Surf Expo, ASR and Vision Expo
• Developed multi-year business and brand development plans for Sunglasses Magazine
• Including social media, live events, content generation and circulation growth
• Marketing consultant to action & traditional sport companies trying to enter optical marketplace