Dawn F. Waldron

· 2024 President’s Circle of Excellence winner for 126% yearly goal attainment.

· Responsible for Pathnostics testing services, which includes both molecular diagnostic testing and anatomic pathology to urology, Gastroenterology, OBGYN, Primary Care, hospitals, VA Medical Centers within an assigned territory.

· Day to day responsibilities include promoting company diagnostic testing products, making sales calls to healthcare providers, and building a strong rapport with staff.

· Serve as a consultant, creating client-centric solutions, education, and training on products.

· Consistently have outperformed monthly and quarterly goals established by the company.

· Acquired 22 new accounts in the first 7 months of employment.

· Act as a resource for customers by ensuring they have enough supplies and testing kits to support their volume.

• Sponsor dinners, luncheon’s, practice monthly and quarterly meetings to build relationships and to expand portfolio.
• Regularly use a variety of analytical tools in Salesforce to evaluate the business to best determine how to accomplish sales objectives.
• Strengthened relationships with key healthcare providers, fostering trust and collaboration for mutual success.

• Responsible for the sale of capital equipment and 140 + assays to hospitals and physician owned labs within a geographic territory
• Call on hospital Laboratories and Blood Banks to maintain a constant and direct contact with the clients providing professional support and the promotion of new and existing products
• Work with GPO’s and Distributor reps from Cardinal, McKesson, and Henry Schein to collaborate on new business opportunities and menu expansion growth for shared accounts
• Responsible for contracting; and the pricing strategy for local IDNs and stand-alone hospitals
• Develop and execute strategic territory and account plans to prioritize, retain, and expand Transfusion Medicine and Clinical laboratory accounts for menu expansion of reagents and assays for the diagnosis of various disease states
• Provide timely and accurate sales forecasts, activity, and account updates
• Attend tradeshows and company sponsored events – AABB, AACC
• Experience working with personal computer, e-mail, and Microsoft Office programs, including CRM Salesforce.com.

• Prospected for new business in an assigned territory promoting Leiter’s compounded medications to Ophthalmologists
• Worked cooperatively with field sales representatives in an assigned territory promoting Leiter’s medication to hospitals, Ambulatory Surgical Centers and medical offices
• Worked to maintained existing accounts by expanding product portfolio and continuing to look for new business by opening up new accounts
• Worked on contract negotiations and prepare customized proposals for buying groups and larger institutions.

• Employed variety of instructional techniques and integrated actively used technology consistent with needs and capabilities of students
• Developed and implemented lesson plans to fulfill requirements of district curriculum program and reflect accommodations and modifications for individual student needs
• Maintained accurate, complete and correct records as required by law, district policy and administrative regulations in alignment with state standards for marketing and business subject areas
• Planned and incorporated instructional and learning strategies, activities, materials, equipment and technology to exhibit understanding of student learning styles
• Established and maintained open lines of communication with students and parents to support academic and behavioral progress of students
• Demonstrated understanding of instructional planning and timely delivery paced by standards-based and data-driven instruction that engaged students, incorporated technology and made learning relevant for learners.

• Grew territory from 0 to 252 accounts billing 10.6 million selling medical device contact lenses, contact lens solution, ophthalmic lenses, and supplies
• Responsible for the sales of contact lenses to Ophthalmologists and Optometrists and maintaining, developing, and establishing relationships with staff and doctors
• Won Alcon Sales Achievement Award for 2013, which was presented to me at the April 2014 national sales meeting
• Partnered with manufacturer sales representatives from Bausch + Lomb, Vistakon (Johnson & Johnson), Alcon, and Cooper Vision to help grow market share for their products in accounts that we share
• Worked trade shows and company sponsored events to generate new business and grow existing business
• Put together a statewide program for the West Virginia Optometric Association (www.wvaop.org) that has generated 2.7 Million in new business for the company and has since been modeled and implemented in other states
• Gathered data on competitors and analyzed their prices, sales, method of marketing, and created targeted marketing strategy to increase business.

• Developed and managed the business relationships with doctors and staff influencing them to use B+L brands within assigned territory
• Grew territory sales in line with company growth objectives and sales to quota forecast
• Achieved sales to quota over 100% growing multifocal 118%, Dailies 118%, and Specialty 117%
• Demonstrated thorough knowledge of B+L Vision Care products and competitor products to further educate eye care professionals
• Successfully placed and activated contact lens fitting sets after gaining commitments from doctors
• Developed and delivered informative sales presentations based in individual customer needs to maximize market share
• Involved in major new product launches.