Summary
Overview
Work History
Education
Skills
Timeline
Certification
DAWN MONTOYA

DAWN MONTOYA

Silverton,OR

Summary

Accomplished and dynamic leader with an innate ability to bring people together from different backgrounds and a common goal to achieve exceptional results. Consistently exceeds expectations in developing and delivering complex programs, projects and campaigns from the initial idea through final delivery. Motivates, inspires and engages diverse professionals to collaborate effectively using solid communication and interpersonal skills.

Overview

20
20
years of professional experience

Work History

Senior Consultant

National Emergency Management, Kaiser Permanente
01.2017 - Current
  • Advise Kaiser Permanente senior executives with planning, training, responding and recovering from any adverse event impacting healthcare services or operations for over 300,000 employees and 12.5 million members across 7 states
  • Co-lead National Cyber Breach response team including writing response plans, planning and conducting annual exercises and responding to data breach issues
  • Create annual Risk Report for Kaiser Permanente National Executive team and Board of Directors
  • Responsible for collaboration with numerous state and federal offices and elected officials
  • National Command Center and Northern California Command Center member in response to COVID-19, Labor, PPE shortages, Cyber, Zika, Ebola and natural disasters
  • Workgroup member for COVID-19 decedent planning
  • Write situation reports for National Executive Team
  • Assist Senior Vice President and Director of National Emergency Management in managing a smooth transition from situational alert status to emergency response mode, up to and including full activation of the National Command Center
  • Facilitate and manage various working groups in clinical, facilities, external affairs, community affairs, government affairs, human resources, information technology, communications, compliance, legal, supply chain and health policy
  • Lead orientation and training of new staff and ensure continuity of skill sets within Emergency Management team
  • Acts for the Director of Emergency Management in their absence, providing team leadership, and as primary contact for senior executives
  • Additional areas of responsibility include consulting with medical centers in 7 states to maintain their operations status, command centers, disaster plans, and staff training programs
  • Core member of continuous performance assessment team to prepare hospitals and medical offices for compliance and regulatory inspections including Centers for Medicare and Medicaid Services (CMS) and Joint Commission
  • Speak at conferences on behalf of Kaiser Permanente or at request of Senior Vice President
  • Led emergency management planning for Bernard J Tyson School of Medicine opening

Senior Manager

National Issues and Crisis Communications, Kaiser Permanente
01.2014 - 01.2017
  • Responsible for national issues and crisis communications to ensure Kaiser Permanente's 11.8 million members, customers and business partners received timely information about in the event of an urgent issue or disaster
  • Led crisis communications work at various levels including Crisis: Epidemics/infectious disease outbreaks, building lock downs, active shooter, major data breaches, earthquakes, floods, winter storms, evacuations. High Level Issue: Labor strikes and work stoppages, demonstrations, large scale Public Relations issues, Health Care Reform, Supreme Court rulings, minor data breaches, large drug recalls, closures, union rallies and senior leadership requests. Lower-Level Issue: Regulatory requirements, new legislation, regional mandates, media issues, minor drug recalls, senior leadership requests
  • Led member, consumer and customer communications during Ebola, Zika and Measles outbreaks
  • Collaborated and led meetings with numerous internal partners in response to issues and crisis situations including Marketing and Communications, Marketing Content Team, Production Services, Enterprise Email and Execution, Digital Experience Center, Information Technology, Health Plan Regulatory Services (CA), Legal, Permanente Medical Groups, Issues Management, Government Relations, Appointment and Advice Call Centers, Member Service Contact Centers and Local Member Services
  • Leveraged marketing channels for member, consumer and customer communications during issues or emergency situations
  • Tracked and responded to member and customer concerns during emergencies or issues
  • Served on numerous Command Centers: MSSA, National, Southern California, Northern California and other local areas as requested
  • Served on several work groups including Mental Health, Health Care Reform 2.0, Transgender, Labor Impacts, and Cyber
  • Led work for Assembly Bill 15 (California End of Life Option) and Senate Bill 277 (Pediatric Vaccinations)
  • Led member and customer communications work on new legislation that impacts Kaiser Permanente members

Strategic Consultant

Marketing, Kaiser Permanente
01.2013 - 01.2014
  • Responsible for creation, implementation and budget assessment of marketing and communications for 5 Northern California facility openings in 2014
  • Identified opportunities for California and programmatic approach to projects, processes, implementation, and tracking
  • Connected projects and streams of work to uncover synergies and gaps
  • Appointed to National Crisis Communication team by Vice President of Northern California Communications and Vice President of National Member Marketing Communications


  • Collaborated with senior executives, compliance and legal on crisis/emergency situations and provided member, consumer and customer facing strategy and communication solutions during high stress and sensitive situations
  • Managed implementation of local marketing strategies and tactics to grow markets where Kaiser Permanente was present
  • Consulted on Southern California areas and issues as requested
  • Managed large-scale, complex program teams and program deliverables
  • Created clear, logical and realistic plans to ensure team members understood their roles and responsibilities
  • Led creative development process for high-level complex marketing collateral and initiatives as requested by National or Regional leadership
  • Maintained and strengthened relationships with a wide array of internal business partners providing consumer insights for the brand, local insights, and product and channel knowledge
  • Collaboratively led Marketing Councils in specified areas with Director of Sales and Account Management, Public Affairs Director and area Vice President to strengthen retention and new member growth
  • Managed Northern California project managers

Marketing Services Consultant

Kaiser Permanente
01.2012 - 01.2013
  • Responsible for driving marketing strategy and implementation of local marketing to grow markets where Kaiser Permanente was present
  • Set strategic direction on projects while also serving as a subject matter expert for local leadership
  • Developed solutions to marketing and communications issues; ensured marketing and communications content was strategic and accurate
  • Worked collaboratively with local leadership teams to implement branding, messaging, strategy and tactics for specific KP products
  • Ensured successful creation and delivery of effective marketing tools and collateral that drove acquisition, retention, and loyalty among members and non-members
  • Led creative development process for marketing collateral and initiatives
  • Built strong relationships with a wide array of internal and external business partners
  • Assisted with Member Marketing strategy for new Medical Centers and Medical Office Buildings in Oakland, San Leandro and Redwood City

Education

Bachelor of Arts - Business Management

Saint Mary's College, Moraga, CA

Skills

  • Strategic Planning
  • Crisis Management
  • Emergency Management and Response
  • Communications Strategies
  • Interagency Collaboration
  • Program and Project Management
  • Relationship Building and Conflict Resolution
  • Firefighting and Emergency Medical Responder

Timeline

Senior Consultant - National Emergency Management, Kaiser Permanente
01.2017 - Current
Senior Manager - National Issues and Crisis Communications, Kaiser Permanente
01.2014 - 01.2017
Strategic Consultant - Marketing, Kaiser Permanente
01.2013 - 01.2014
Marketing Services Consultant - Kaiser Permanente
01.2012 - 01.2013
Saint Mary's College - Bachelor of Arts, Business Management

Certification

Silverton Fire District

  • Support Services
  • Wildfire Firefighter II
  • Basic Life Support
  • Oregon Emergency Medical Responder
  • NFPA Public Information Officer
  • NFPA Instructor I
  • NFPA Apparatus Driver/Operator

The Joint Commission Emergency Management

  • Psychological First Aid (National Child Traumatic Stress Network, Medical Reserve Corps, National Center for PTSD)

Cal OES/California Specialized Training Institute

  • EOC Management and Operations (G775)

Center for Domestic Preparedness

  • Framework for Healthcare Emergency Management (Anniston, AL)
  • Healthcare Leadership for Mass Casualty Incidents (Anniston, AL)
  • Integrated Capstone Event (HCL) (Anniston, AL)

Emergency Management Institute

  • National Response Framework, An Introduction (IS-00800.b)
  • National Incident Management System (NIMS), An Introduction (IS-0700.a)
  • Applying ICS to Healthcare Organizations/ICS-200 for Health Care/Hospitals (IS-00200.hca)
  • An Introduction to Exercises (IS-00120.c)
  • Basic Workplace Security Awareness (IS-00906)
  • Active Shooter: What You Can Do (IS-00907)
  • Introduction to Incident Command System, ICS -100 (IS-00100.c)
  • Workplace Security Awareness (IS-906)
  • Certified Professional in Healthcare Quality (CPHQ) in progress


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