DAWSON KLING
Farmington Hills
Summary
Dynamic marketing professional with extensive experience in strategic marketing, content creation, and multi-channel campaign management. Skilled in driving community engagement, optimizing KPIs, and fostering strong parent-athlete and athlete-college relationships. Brings firsthand experience in collegiate athletics and recruiting to deliver data-driven, impactful results across diverse platforms.
Overview
3
3
years of professional experience
Work History
Marketing Manager
MFO Goldfish Swim Schools
Farmington Hills
10.2023 - Current
- Directed marketing and sales strategy for six franchise locations across three states.
- Executed multi-channel campaigns aimed at parents and community audiences.
- Developed and managed content across social, email, and video platforms using Canva and CapCut.
- Analyzed KPIs using CRM and SaaS dashboards to optimize funnels and refine strategy.
- Enhanced family-focused outreach through events, promotions, partnerships, and onsite engagement.
- Trained location teams to ensure consistent messaging and retention-focused communication.
Director of Baseball & Softball
Michigan Sports Academy - Livingston
Howell
08.2022 - Current
- Guided over 15 athletes and families through college recruiting processes in three years.
- Led camps, clinics, and training programs to enhance participant experiences.
- Oversaw operations for 12 travel teams, managing scheduling, staffing, and payments.
- Developed and implemented MSA's social media strategy to increase engagement.
- Planned and executed philanthropic events, including annual toy and food drives.
- Collaborated with families on development plans and communication with coaches regarding recruiting timelines.
Marketing Coordinator
Reynolds Orthodontics
West Bloomfield
10.2022 - 09.2023
- Managed a $175K annual marketing budget supporting four practice locations.
- Designed social media campaigns and community events to enhance patient engagement.
- Created branded content including graphics, newsletters, and short-form video.
- Strengthened referral networks and improved lead consistency through targeted outreach.
Education
BBA - Digital Marketing
Cleary University
Howell, MI01.2023
Skills
- Strategic marketing
- Digital marketing
- Content creation
- Multi-channel campaigns
- Social media growth
- Data-driven decision making
- Creative problem solving
- Recruitment support
- Parent and athlete communication
- CRM and digital tools
References
- Sara Fisher, 2 Moms Media, sara@2momsmedia.com
- Mark Biebuyck, MFO Goldfish Swim Schools, markb@goldfishss.com
- Tyler Wells, Baseball Done Right, twells@baseballdoneright.com
Personal Information
Title: Marketing Manager
Timeline
Marketing Manager
MFO Goldfish Swim Schools
10.2023 - Current
Marketing Coordinator
Reynolds Orthodontics
10.2022 - 09.2023
Director of Baseball & Softball
Michigan Sports Academy - Livingston
08.2022 - Current
BBA - Digital Marketing
Cleary University